Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Traci Mcwain

Traci Mcwain

Little Elm,TX

Summary

Dynamic Creative Director with a strong focus on business operations and customer engagement. Recognized for exceptional communication and problem-solving skills, effectively managing teams of writers, designers, and artists to exceed ambitious project goals. Proven ability to streamline processes while maintaining meticulous attention to detail. Aiming to leverage creative vision and leadership in a forward-thinking organization.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Creative Director

Magic To Make
Frisco, TX
01.2021 - Current
  • Managed the creation and execution of content for websites, brochures, and social media.
  • Directed photo shoots with external vendors to ensure quality standards were met.
  • Directed creative vision and strategy for global branding initiatives, ensuring cohesive brand messaging across all platforms.
  • Curated and designed visually appealing product displays to enhance customer engagement.

Chef Instructor

Young Chefs Academy
Frisco, TX
04.2022 - 12.2022
  • Encouraged students to improve skills and develop professionally.
  • Administered standardized tests to assess progress and evaluate need for improving course materials.
  • Built life-long learning skills and strong study habits in students to help each prepare for higher-level education.
  • Assessed student performance through written tests, presentations and demonstrations of recipes.
  • Instructed students on how to properly use kitchen equipment such as ovens, mixers and blenders.
  • Mentored kitchen team members on proper cooking techniques and strategies to improve performance.

Executive Chef Instructor

Golden Isles Olive Oil Culinary Center & Wine Bar
Saint Simons Island, GA
04.2018 - 10.2018
  • Developed innovative menu items, incorporating seasonal ingredients and unique flavor combinations to enhance customer dining experience
  • Implemented cost-saving measures by optimizing ingredient usage, reducing food waste by 10%
  • Collaborated with suppliers to source fresh and high-quality ingredients while negotiating favorable pricing agreements
  • Created and lead cooking classes and demonstrations
  • Introduced various cooking techniques and portion sizes for consistency across all menu items
  • Collaborated with front-of-house staff to address customer feedback or special requests regarding dietary restrictions or allergies
  • Oversaw and set up the scheduling of kitchen staff

Personal Chef

Self
Los Angeles, CA
03.2015 - 10.2018
  • Designing creative meal plans and menus that best fit the client's dietary needs and goals
  • Implemented innovative cooking techniques to enhance flavors while maintaining nutritional value of dishes
  • Maintained a clean and organized kitchen workspace at all times for efficient workflow during meal preparation
  • Developed strong relationships with clients through open communication channels and personalized attention to their needs
  • Received consistent positive feedback from clients for delivering delicious meals that exceeded their expectations
  • Managed inventory of pantry staples, spices, herbs, oils, and other cooking essentials ensuring timely replenishment as needed
  • Collaborated with nutritionists or dietitians when necessary to create specialized menus for clients with specific dietary requirements such as gluten-free or vegan diets
  • Created customized menus based on clients' dietary preferences, restrictions, and culinary preferences
  • Sourced high-quality ingredients from local farmers markets and specialty food stores to ensure freshness and flavor
  • Prepared gourmet meals for private events, including intimate dinners, cocktail parties, and family gatherings
  • Managed all aspects of meal planning, grocery shopping, meal preparation, plating, clean-up and always remembering to have fun

Assistant General Manager (AGM)

Salute e Vita Ristorante
Richmond, CA
11.2009 - 01.2015
  • Executed daily menu presentation and shared distinguished knowledge of menu items
  • Provided wine presentations and recommendations to a discerning clientele
  • Assisted front of house personnel to maintain adequate staffing and insuring excellent customer service
  • Organized special events in the restaurant, including receptions, promotions and corporate luncheons
  • Scheduling, coaching and training new employees
  • Assisted in the overall management of a high-volume restaurant, ensuring smooth operations and exceptional customer service
  • Collaborated with the owner to develop and implement strategies for improving efficiency, profitability, and guest satisfaction
  • Oversaw daily operations including staff scheduling, inventory management, and quality control to maintain consistent standards
  • Trained and mentored new employees on company policies, procedures, and service standards to ensure a cohesive team environment
  • Conducted regular inspections of dining areas, kitchen equipment, and storage facilities to ensure compliance with health and safety regulations
  • Resolved customer complaints promptly and effectively by addressing concerns with empathy while upholding company policies
  • Led pre-shift meetings to communicate daily goals/objectives ensuring all staff members were informed about specials or changes in menu items or procedures
  • Analyzed financial reports including sales data, labor costs, and expenses to identify opportunities for improvement
  • Developed strong relationships with repeat customers through personalized interactions resulting in increased customer loyalty
  • Stayed positive in all situations!

Director of Events

The Hayworth
Los Angeles, CA
03.2006 - 09.2009
  • Company Overview: The Hayworth is a multi unit live stage production theater center located in downtown Los Angeles
  • Build and maintain relationships with potential and past clients
  • Coordinated all aspects of event setup, including audiovisual equipment, seating arrangements, and decorations
  • Collaborated with clients to understand their event objectives and developed customized event plans to meet their needs
  • Created detailed timelines and schedules for each event to ensure smooth execution from start to finish
  • Worked closely with marketing team to develop promotional materials for events and increase attendance rates
  • Managed on-site staff during events, providing clear instructions and support throughout the duration of the event
  • Implemented innovative ideas to enhance the overall attendee experience at events
  • Maintained strong relationships with key stakeholders such as venues, caterers, entertainers, and suppliers
  • The Hayworth is a multi unit live stage production theater center located in downtown Los Angeles

Education

AAS - Culinary Arts

California Culinary Academy
San Francisco, CA
01.2012

BA - Theater Arts

Cal State Fullerton BA
Fullerton, CA

Skills

  • TRAINING
  • MENTORING
  • POS SYSTEMS
  • Chef
  • Cooking
  • Catering
  • Menu Planing
  • Culinary Experience
  • Design background
  • Creative positioning
  • Vendor negotiation
  • Design
  • Project management expertise
  • Creative team leadership
  • Visual storytelling
  • Deadline driven
  • Strategic leadership
  • Strategic thinking
  • Brand messaging
  • Design leadership
  • Creative team collaboration

Certification

ServSafe Food Protection Manager, 04/01/18, 04/30/23

Timeline

Chef Instructor

Young Chefs Academy
04.2022 - 12.2022

Creative Director

Magic To Make
01.2021 - Current

Executive Chef Instructor

Golden Isles Olive Oil Culinary Center & Wine Bar
04.2018 - 10.2018

Personal Chef

Self
03.2015 - 10.2018

Assistant General Manager (AGM)

Salute e Vita Ristorante
11.2009 - 01.2015

Director of Events

The Hayworth
03.2006 - 09.2009

AAS - Culinary Arts

California Culinary Academy

BA - Theater Arts

Cal State Fullerton BA

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Traci Mcwain