140% Goal Attainment - Medical Device Sales
Tracie Baudino
Highland,MI
Summary
Consultative and Resourceful Sales professional with experience working independently or collaboratively with a team to foster client relationships and drive sales. Identifies decision-makers within prospect account to initiate new business development by following the sales process to deliver successful results. Team-minded in collaborating with management to strategize and improve sales approach to achieve and exceed set sales goals.
Overview
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National Association of Medical Sales Professionals
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Consistent Overacheivement - All Sales
Work History
Director of Marketing and Sales
Premier Senior Living, LLC
Clarkston, MI
08.2022 - Current
- Develop/maintain relationships with potential referral sources, and conduct regular marketing visits to these individuals, companies, and organizations
- Through the implementation of the marketing plans (i.e., group meetings, event sponsorship, etc.) generate client leads and advance them to viable resident prospects
- Utilize prompt follow-up calls, home visits, community gatherings, marketing calls, etc.
- Conduct skillful presentations of the community with client leads, family members, and referral sources
- Document all details on client leads in the Customer Relationship Management Software(CRM).
- Attend and promote the company by attending industry trade shows and professional association events.
- Developed marketing strategies based on corporate objectives and market trends.
- Leveraged industry trends and competitive analysis to improve marketing campaign performance.
- Collaborated with other departments to coordinate strategic marketing activities.
- Assisted executive management in developing long-term strategic plans related to growth initiatives.
- Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to clients.
- Established relationships with external agencies or partners to expand reach of marketing efforts.
- Generated reports documenting campaign performance against established goals and objectives.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Expanded new businesses by developing powerful sales, advertising and marketing campaigns.
- Executed updated marketing plans to increase branding exposure, customer traffic and sales.
- Launched integrated marketing campaign models to enhance prospect engagement.
Internet Sales Manager
Victory Automotive Group
Plymouth, MI
10.2014 - 08.2020
- Contact potential customers quickly/timely to attempt to sell sales appointments via call, texting and emailing.
- Process and delegate all incoming internet, phone, and website leads with the goal to set in-person appointments, minimum 10 appointments per day.
- Delegate customer appointments to appropriate sales resources while keeping the customer transition smooth and positive.
- Build and maintain knowledge of product information, current sales pricing, dealership and manufacturer events and promotions
- high level phone presentations utilizing tools and resources to obtain customer data and data mining tools.
- Performance of two-person BDC engagement/appointments, performance accounted for approximately 80% contribution of overall monthly vehicle sales
- Provide continuous follow-up of non-buyers and no-show customers, to potentially capture business based on uncovering true objections and handling them resulting in a sale.
- Ability to create strong relationships with customers, upon initial interaction increasing appointment show-to-close ratio.
- Manage and utilize the company CRM to optimize return customers, service customers and data mining to create additional opportunities.
- Analysis of daily, weekly, and monthly sales metrics to monitor goal attainment.
- Ability to handle new customer sales showroom-ups or appointments due to overflow during busy times to assist sales staff.
- Responsible for motivating and working with sales staff reminding the importance of entering and making customer calls, utilizing CRM, creating contests to make the process fun.
- Execute customer TO upon management request to assist new vehicle sales associates in closing deals.
- Worked with off-site locations to find desired items for customers.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Optimized website navigation structure to improve user experience and search engine rankings.
- Resolved customer complaints regarding sales and service.
- Supported sales team members to drive growth and development.
- Analyzed customer data to identify trends in web traffic, purchases and other behaviors.
- Kept calm and applied strong problem-solving and interpersonal skills to resolve conflicts.
- Maintained current store, product, and promotional knowledge to drive consistent sales.
Sales and Marketing Manager
Community Emergency Medical services/Parastar Consulting
, MI
01.2011 - 09.2014
- Worked in collaboration with dispatch, operations to develop brand campaigns to expand scope of service and increase call volume.
- Coordinated with marketing team to create effective campaigns for products or services.
- Identified areas of improvement in the sales process and developed action plans accordingly.
- Contributed expertise to build successful marketing strategies, including direct, partner and social media approaches.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
- Assisted in developing content for social media platforms such as Facebook or Twitter for increasing brand visibility.
- Conducted market research and reported on competitors.
- Resolved customer complaints regarding sales and service.
- Developed partnerships with external organizations for joint promotions or collaborations.
- Negotiated deals with vendors and suppliers for procuring necessary resources at competitive prices.
- Created and distributed promotional materials to increase brand awareness.
- Managed six sales representatives and liaisons
- Integral part of joint venture start up companies which included partnership companies with Oakwood, beaumont, Botsford, the Detroit Medical Center and several out of state hospitals systems.
- Worked daily to build relationships with joint venture companies to educate, offer various services to build strong partnerships in emergency and non emergency services.
- Built LSTI life support training institute into Joint Venture Contracts to offer JV hospitals various training required by state.
- Oversight of marketing budget to benefit from non-profit dollars and to get best ROI.
- In charge of all marketing materials including brochures, internal and external newsletters.
- Initiated appreciation ceremonies for front line workers dispatched by FEMA to natural disasters,ie Hurricane Response Teams.
- Wrote and compiled various RFP’s for government, hospital and municipal contracts.
- Worked and developed a “think tank” for the purpose of initiating an EMS Telehealth Model.
Medical Device Sales Account Executive - State of Michigan
Ardus Medical
, MI
07.2006 - 08.2011
- Medical equipment sales and rental special attention to Infusion Pumps.
- Additional product sales; disposable tubing, ventilators, sequential compression devices, and AEDs.
- Oversight of local warehouse for the purpose of shipping, storage and device repair.
- Consult with Healthcare Systems to forecast capital equipment needs, while managing costs.
- Goal achievement, 110% (year one), 140% (year two), first territory to reach one million in growth.
- Made actionable and insightful recommendations for new products, extensions, and enhancements
- Product demonstrations to end-users regarding instruction of infusion devices and sequential compression devices.
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Price negotiation and quotation provided to the customer base, competitive and with a sense of urgency.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Managed multiple client accounts simultaneously while providing excellent customer service.
- Familiarized self with new products and services to engage with customers about features and benefits.
- Negotiated contracts with customers.
- Recruited, hired and trained new hires to optimize profitability.
- Received shipments, signed off on packages and documented incoming items in computer system.
- Call points,hospital; C-Suite, Materials Management, Bio-medical, Respiratory, ICU/CCU, surgery other facilities infusion pharmacies, University Clinical Research Departments, veterinary clinics and large animal hospitals, municipal fire departments, EMS companies, Chemotherapy off-site clinics, hospice, home health agencies, and dialysis centers and many more.
Senior Pharmaceutical Territory Manager
Sanofi/Aventis
Detroit, MI
03.2000 - 07.2006
- Promote pharmaceutical products to hospitals and group practice offices based on high-prescribing targeted physicians
- Organized territory, specific to physician geography, location, and hours, to optimize reach and frequency
- Call points; cardiology, endocrinology, gynecology, psychiatry, and pulmonology
- Educated physicians and staff on clinical studies specific to patient disease state to provide a competitive Sales presentation
- Planned and executed educational programs after hours to build territory loyalty and achieve goals
- Recruited Physicians to become advocates and professional speakers for specific pharmaceutical products.
- Designed impactful visual presentations to align with product promotion strategy.
- Shadowed and focused on several cardiology products
- Number one territory when launching a new Cardiovascular product (ARB)
- Well versed on clinical studies in order to present at lunch and learns to competitively sell.
- Worked with psychiatrists daily to assist in competitive selling me-too antidepressants.
- Stayed current on competitor sales, prices and products.
- Established relationships with key customers, vendors, and distributors in the area.
- Maintained direct personal contact with all assigned accounts and fostered relations with new ones.
- Maintained accurate records of all sales activities including orders placed, invoices issued, payments received.
Assisted to the Director of Marketing & Sales and Sales and Marketing Manager
pulmonologyAventisArdusRFP’sCommunity EMS - Parastar Consulting Services
Southfield, MI
10.1994 - 03.2000
- Promoted emergency and non-emergency ambulance services to targeted facilities, including hospitals, skilled/long-term care facilities, home care, dialysis centers, psychiatric intervention centers, and municipalities.
- Produced written communication internal/external newsletters and press releases
- Maintained not-for-profit status through participation and donation of ambulance service/education via community events and participation in philanthropic activities.
- Responsible for compiling and presenting both Government and commercial RFPs (requests for proposals)
- Attend industry trade shows to increase company awareness.
- Worked closely with the billing department for continuous Medicare/Medicaid updates education
- Planned educational seminars on public health and safety campaigns to multiple demographic segments within local communities.
- Planned appreciation ceremonies for front-line workers, paramedics, EMTs, and dispatchers.
- Assisted executive management in developing long-term strategic plans related to growth initiatives.
- Organized events such as trade shows or conferences to promote company's products or services.
- Boosted sales by developing new product marketing strategies.
- Updated web pages and social media profiles with engaging and current content.
- Wrote and distributed executive meeting agendas and minutes to department heads and executive team members.
- Greeted visitors upon arrival and directed them to appropriate personnel or areas within the office.
- Participated in frequent communication with other administrative team members, human resources and finance department on special projects and events.
- Provided support for project planning and management by coordinating meetings, taking notes and tracking progress.
- Took detailed notes in meetings and disseminated information afterward.
- Assisted the Director with daily administrative tasks such as scheduling appointments, filing paperwork and responding to emails.
- Acted as a liaison between the Director and other executives in order to facilitate smooth operations within the company.
Education
Bachelor of Science - Communication Disorders and Sciences
Wayne State University
Skills
- Partnership Development
- Marketing Analytics
- Communications Management
- Key Decision Making
- Market Penetration
- Sales Expertise
- Product Promotions
- B2C Marketing
- Database Management
- Understanding of sales retention
- Contract negotiation
- Proposal writing
- [Writing style] editing
Certification
Hospital ward clerk/unit secretary certification
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Every problem is a gift—without problems we would not grow.
Tony Robbins
Timeline
Director of Marketing and Sales
Premier Senior Living, LLC
08.2022 - Current
Internet Sales Manager
Victory Automotive Group
10.2014 - 08.2020
Sales and Marketing Manager
Community Emergency Medical services/Parastar Consulting
01.2011 - 09.2014
Medical Device Sales Account Executive - State of Michigan
Ardus Medical
07.2006 - 08.2011
Senior Pharmaceutical Territory Manager
Sanofi/Aventis
03.2000 - 07.2006
Assisted to the Director of Marketing & Sales and Sales and Marketing Manager
pulmonologyAventisArdusRFP’sCommunity EMS - Parastar Consulting Services
10.1994 - 03.2000
Bachelor of Science - Communication Disorders and Sciences
Wayne State University