Tracie Bryant
Little Elm,TX
Summary
Dynamic sales leader with a proven track record at Amazon Web Services, driving revenue through strategic partner initiatives. Expert in revenue expansion strategies and people leadership, I excel in developing vertical sales programs and enhancing channel collaborations, consistently exceeding targets and fostering growth in competitive markets.
Overview
28
28
years of professional experience
Work History
Partner Sales Manager
Amazon Web Services
Dallas, Texas
06.2025 - Current
- Coordinated joint sales initiatives with targeted partners, driving 26 ERP migrations and generating $8M in revenue.
- Established Partner GTM, creating security sales motions for compliance campaigns, resulting in 110 opportunities and $2.7M pipeline.
- Implemented 2022 account mapping strategies with 24 consulting partners, producing 75 new opportunities across 44 accounts and a $3M+ pipeline.
- Analyzed customer data to identify partner-led migration opportunities, boosting partner attach rate from 21% to 70%.
- Managed and verified customer opportunity pipeline with AWS SI reseller partners, increasing partner revenue contribution by 50% YOY.
- Developed assigned territory through effective engagement strategies, conducting 20-40 partner and customer meetings weekly.
- Awarded PSM of the Quarter, Q2 2023, and the AWSome Award for bias for action and customer obsession, Q1 2025.
State & Local Government Sales Leader
Zoom
Remote, TX
04.2020 - Current
- Directed National State & Local Government Sales Team, achieving over 1100% of quota in 2020.
- Managed West & Central Region State & Local Government Sales Team, exceeding 133% of quota in 2021.
- Expanded sales team from 4 to 25 sellers, enhancing organizational capacity and performance.
- Developed and executed TAM Plan for three U.S. sales regions, driving strategic growth initiatives.
- Cultivated partnerships with cross-functional teams to enhance channel collaborations.
- Achieved #1 SLG Region for Zoom alliance partnership with AWS Marketplace, generating 19 opportunities.
- Led demand generation events with partners, resulting in $275K+ MRR pipeline expansion.
- Nominated by Head of US Public Sector as Field Advisory Board Representative for Government Sales.
VP of Sales
AVI-SPL
Dallas, Texas
02.2013 - 01.2020
- Advanced SLED business from 68M to 141M in annual revenue.
- Developed and deployed North America SLED market sales strategy across 52 branch offices.
- Led 115 sales executives in prospecting and selling integrated audio visual solutions.
- Coached Sales Managers on crafting quality proposals and personalized ROI summaries.
- Recruited and trained sales and channel management candidates to enhance team performance.
- Created new revenue streams with $15M in transactional sales via competitive contracts.
- Collaborated with executive leadership on strategic account planning and sales tactics.
- Provided subject matter expertise for sponsorships, speaking engagements, and content marketing.
Director of Business Development
TM Distributing
Fort Worth, Texas
10.2009 - 01.2013
- Exceeded annual sales targets resulting in 21M eight-state geography, with 80+ small business vendors for TANDBERG telepresence and 17 complementary manufacturers
- Built strategic alliances with grants management and application services firm, resulting in 26% annual revenue growth within first year
- Created new revenue streams through vertical market expansion, including education, government and health care, resulting in 7M in annual product sales
- Defined business plan for distribution channel account management team resulting in 3.4M quota attainment within first four months
- Led Erate and grants consultation program for K-20 education sales
- Managed team of 5 business development + channel management professionals
- Spearheaded cross-functional initiative to achieve nation-wide expansion of distribution channel and manufacturer product sales
- Successfully onboarded 47 legacy TANDBERG resellers into the Cisco ATP for TP program within 3 months as a national speciality distributer for Cisco Telepresence Video Sales.
- Signed on 44 HUB Cisco resellers to subcontract for Cisco VARS under Federal Government vertical to meet and exceed HUB utilization requirements
Regional Manager Sales
IVCi
05.2006 - 09.2009
- Achieved $500K sales quota within six months of tenure.
- Developed sales territory encompassing various market segments across Texas.
- Created new revenue streams through technology sales of telepresence video managed services.
- Defined strategy for grants application services for ESCs in Texas, securing $500K to $1M in awards.
National Public Sector Channel Account Manager
TANDBERG, Inc
12.2004 - 03.2006
- Achieved Record Revenue Growth of 76M, 32% YOY, 15% QOQ
- Recruited and Signed Federal Contractors under NEW Small Business Program
- Expanded MVAR Federal Coverage resulting in over achievement (200+%) of 2006 revenue targets
- Automated online procurement approval processes, sales forecasting and program benefits
- 65% of direct business partners met/exceeded quarterly/annual revenue targets
- Supported channel distribution sales for SBC, AT&T, Verizon Business and EDS
- Authored channel business plan providing growth opportunities impacting both direct and indirect revenue
- Created brand preference, increased SOW and maximized TANDBERG/Partner win rates leveraging TANDBERG Global Channel partners
- MVP Award 2005, MVP Award 2006.
Strategic Accounts ISR / Inside Sales Leader
NuVision Technologies
02.2000 - 11.2004
- Product, Network and Professional Services Sales
- Sales Lead generation and qualification
- Order receipt and processing
- Pre-sales and post-sales support for Account Managers
- NuVision MVP Employee of the Quarter July 2001; NuVision MVP Employee of the Quarter October 2001.
- Promoted to National Inside Sales Leader 2003
- Managed Team of 18 ISR's during TANDBERG's acquisition of NuVision
- Promoted 2 ISR's to Team Lead
- Promoted 4 ISR's to Field Account Executives
Product Demonstration & Training Specialist
NuVision Technologies
01.1998 - 01.2000
- Provided product demonstrations for sales managers
- Developed demonstrations for new products
- Processed Network Sales Orders and Leasing Agreements
- Promoted to Inside Sales in January of 2000 to support #1 Enterprise Sales Account Manager in the USA.
Education
Associate of Science -
Brookhaven College
Dallas, TX12.2000
Skills
People Leadership
Sales Enablement
Cloud/SaaS/CCaaS/UCaaS
Distribution and VAR Programs
Sales Methodologies
Vertical Sales
Program Development
Account Management
Partner Accounts
Revenue Expansion
Professional Services
Public Sector Market Analysis
Public Relations
Media
Business Development
Relationship Sales
Personal Information
I am a lifelong learner, a Christian, and Mother to a 16 year-old daughter. I love books and movies, podcasts and blogs including industry and business, science-fiction, mystery-detective and motivational instruction. I enjoy traveling and networking, vacationing on the beach and relaxing over home-cooked meals with friends and family. I have three rescue pets, two cats and a dog, I live in Texas and am an avid college football fan, HOOK 'EM HORNS!
References
References available upon request
Timeline
Partner Sales Manager
Amazon Web Services
06.2025 - Current
State & Local Government Sales Leader
Zoom
04.2020 - Current
VP of Sales
AVI-SPL
02.2013 - 01.2020
Director of Business Development
TM Distributing
10.2009 - 01.2013
Regional Manager Sales
IVCi
05.2006 - 09.2009
National Public Sector Channel Account Manager
TANDBERG, Inc
12.2004 - 03.2006
Strategic Accounts ISR / Inside Sales Leader
NuVision Technologies
02.2000 - 11.2004
Product Demonstration & Training Specialist
NuVision Technologies
01.1998 - 01.2000
Associate of Science -
Brookhaven College
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