Tracie Leafty
Herriman,United States
Overview
15
15
years of professional experience
Work History
Vice President of Operations
Eborn Industries
10.2019 - Current
- Streamlined operations by identifying inefficiencies and implementing process improvements.
- Open various new brands in the apparel and fashion industry across multi-channel e-commerce platforms in both retail and wholesale environments, depending on the brand niche
- Reduced operational costs by optimizing resource allocation and negotiating better contracts with suppliers.
- Manage multiple brand presences (DBAs) across various e-commerce platforms (inventory, SKUs and designs offered, email campaigns, analytics, etc.)
- Increased profitability with cost control measures and revenue generation initiatives.
- Develop internal infrastructure including processes, systems and positions to facilitate sustainable, scalable growth that minimizes payroll impact
- Implemented new technologies to automate processes, resulting in reduced labor costs and increased efficiency.
- Create continuity within departments and between departments
- Managed cross-functional teams to ensure seamless collaboration for optimal business outcomes.
- Hire, motivate and manage staff and discipline or terminate as needed
- Manage and run payroll
- Create analytical systems to monitor and encourage productivity
- Oversee all inventory and purchase orders
- Manage all advertising and analyze ROI
- Manage all aspects of the production line
- Oversee all aspects of shipping, including international documents, and negotiate pricing contracts with 3PL providers
- Oversee all equipment maintenance and repair to maximize life of all machinery
- Coordinate all OSHA inspections and institute compliance methodology
- Build and maintain vendor relations
- Negotiate pricing on raw materials
- Build and develop launch strategies for new sales opportunities
- Maintain awareness on trends and changes in the apparel industry.
Owner
Leafty Gardens
10.2019 - Current
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Building self sustainability through intentional living
- Growing organic plants from seed and propagation
- Creating natural remedies with herbs grown on site
- Designing garden plans based on the needs of clients
- Consulting on curb appeal before the sale of a home.
Executive Vice President
Supplement Rx
04.2009 - 09.2019
- Achieved company growth by implementing strategic initiatives and fostering collaboration across departments.
- Streamlined operations for increased efficiency by identifying areas for improvement and implementing process changes.
- Developed strong relationships with key industry partners, resulting in mutually beneficial business opportunities.
- Spearheaded organizational change management efforts, leading to enhanced employee engagement and productivity.
- Marketing / Brand Management: Developed all content for websites, email, webinars, print material, social media marketing and any other education, training or sales purpose
- Guided the development of innovative product offerings, driving market expansion and revenue growth.
- Created graphic designs for web, email, print, social media and any other education, training or sales purpose
- Optimized supply chain processes for greater reliability and efficiency, reducing lead times while ensuring consistent product quality standards were met.
- Created, implemented and tracked email marketing campaigns with Remarkety, MailChimp, or Emma systems or even simple mail merges through Excel
- Served as a key spokesperson for the organization at industry events and conferences, showcasing thought leadership while fostering strategic connections with potential partners.
- Planned promotional calendars for fitness distributors and then created supporting content for roll-out
- Created all promotions for e-commerce customers and implemented in all facets of marketing (web, print, email, social, etc.)
- E-Commerce: Managed all affiliate programs and sponsored athlete incentives
- Managed all e-commerce promotion codes via admin console Magento, VirtueMart, or ZenCart
- Website / IT Management: Managed every aspect of all websites, blogs, RSS feeds, and custom API developments
- Uploaded graphic design and manipulates website content to propel marketing plans
- Worked directly with coders to solve problems and create custom developments to streamline business operations
- Managed all purchasing, selling, renewals of domains, hosting, support, SSL certificates, etc
- As it related to the company’s ecommerce platform
- Inventory Management: Planned forecast and projections using recent trending sales data and growth projections
- Planned and placed purchases orders with manufacturers, vendors, and distributors
- Orchestrated logistics of inventory movement across distribution channels
- Supporting Companies: At the direction of the company owner, I created independently-branded entities to support the Supplement Rx brand such as: National Academy of Fitness and Sports Nutrition – online training and certification website
- Sports Nutrition Supplement Guide – educational website to provide insight and all matters relating to sports, nutrition and supplementation
- Nutritionology.
Executive Vice President
National Academy of Fitness and Sports Nutrition
04.2009 - 09.2019
- Created all testing modules, automatic grading system
- Developed and/or reviewed, and approved all certification test content and study materials
- Performed website maintenance and updates
- Oversaw disbursement of certifications in e-learning pathways.
Executive Vice President
Sports Nutrition Media Group
03.2014 - 04.2017
- Reviewed and approves all authors published
- Managed and edits all content published
- Performed website maintenance and updates
- Developed and oversaw execution of all advertising, marketing, social media campaigns.
Timeline
Vice President of Operations
Eborn Industries
10.2019 - Current
Owner
Leafty Gardens
10.2019 - Current
Executive Vice President
Sports Nutrition Media Group
03.2014 - 04.2017
Executive Vice President
Supplement Rx
04.2009 - 09.2019
Executive Vice President
National Academy of Fitness and Sports Nutrition
04.2009 - 09.2019
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