Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic

Tracie L Honemond

Silver Spring,MD

Summary

Dynamic Senior Living Sales & Marketing Leader with a proven track record of increasing occupancy rates and revenue through strategic relationship-building and targeted marketing initiatives. Adept at leading cross-functional teams, optimizing CRM systems, and driving external business development.

Overview

20
20
years of professional experience

Work History

Senior Sales Manager

Brookdale Senior Living Facility
03.2025 - Current
    • Conducted in-depth discovery sessions to understand prospects' needs, resulting in tailored solutions that addressed their specific concerns and created a sense of urgency in the decision-making process.
    • Developed and implemented a weekly referral source visitation schedule, strengthening relationships with local nursing homes, rehabilitation centers, and networking groups, leading to increased community awareness and referrals.
    • Managed the entire sales and marketing process, from initial inquiry to move-in, ensuring a seamless experience for prospects and their families.
    • Collaborated with the leadership team to promote a community-wide "everyone sells" mindset, fostering a culture of shared responsibility and accountability in achieving occupancy goals.
    • Developed and executed monthly marketing plans, resulting in a 15% increase in community occupancy within the first quarter.
    • Initiated weekly outreach to local referral sources, enhancing community visibility and referral rates by 20%.
    • Collaborated with leadership to implement retention strategies, reducing resident turnover by 10%.

Real Estate Sales Consultant

RE/MAX International
01.2005 - 07.2024
    • Managed end-to-end real estate transactions, achieving a 95% client satisfaction rate and a 30% referral rate.
    • Negotiated and closed deals valued at over $5 million, consistently exceeding sales targets.
    • Managed end-to-end real estate transactions, coordinating with inspectors, appraisers, and legal professionals to ensure seamless processes.
    • Crafted and negotiated purchase agreements, aligning terms with client objectives and market conditions to facilitate favorable outcomes.
    • Ensured strict adherence to contract guidelines and timelines, maintaining efficiency and accuracy throughout the transaction process.
    • Collaborated with sellers to devise effective selling strategies, enhancing property appeal and expediting transitions to new homes.

Insurance and Financial Advisor

Insurance & Financial Advisor
01.2011 - 01.2016
  • Recruited and trained dedicated team of four licensed full-time agents to contribute to agency's success. Implemented strategic planning by setting weekly, monthly, and annual production goals for entire team.
  • Built scratch book of business by growing from first policy to $1.6M in revenue.
  • Organized regular community workshops to generate leads and effectively market agency to local community.

B2B Sales Executive

George S May Company
01.2010 - 01.2011
  • Founded and led innovative management and IT consulting firm catering to small to mid-size businesses. Streamlined operations, reduced waste, and enhanced profits by optimizing existing staff.
  • Achieved results by recognizing $212K+ in potential service agreement optimizations within initial 90 days of firm's operation.
  • Conducted proactive outreach by visiting minimum of 10 businesses daily to introduce firm, identify pain points, and offer tailored solutions through development of optimal service agreements.

Education

High School Diploma -

School Without Walls
Washington DC
06.1988

Skills

  • CRM Account Management
  • Occupancy Reporting
  • Profit & Revenue Generation
  • Resident Agreement Negotiation
  • Risk & Retention Review
  • Program Engagement Oversight
  • Team Training & Leadership
  • Cross-Functional Collaboration
  • External Business Development

Awards

Remax 100% Club | Remax Executive Club, Nationwide Presidents | Nationwide 100K Bonus

Timeline

Senior Sales Manager

Brookdale Senior Living Facility
03.2025 - Current

Insurance and Financial Advisor

Insurance & Financial Advisor
01.2011 - 01.2016

B2B Sales Executive

George S May Company
01.2010 - 01.2011

Real Estate Sales Consultant

RE/MAX International
01.2005 - 07.2024

High School Diploma -

School Without Walls

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