Tracy Abbott
Upper Arlington,OH
Summary
Account Executive with extensive years of experience establishing, building, and nurturing relationships that drive strong business pipelines; sales background varies across geographic territories and advertising services. Highly focused on exceeding assigned sales goals and delivering results-oriented advertising plans as part of a team and individually. Embraces market research and current trends to develop a deep understanding of competition, customers, and prospects to maximize profitability and apply strengths in: Lead Generation, Consultative Sales, Digital Marketplace, New Business Development, Consumer Research, Strategic Presentations, Cross-selling Strategies, Customer Prospecting and Goal Accountability.
Overview
30
30
years of professional experience
Work History
Senior Account Executive
BBJ La Tavola Linen
Columbus, OH
05.2023 - Current
- Generating sales though aggressive prospecting by travel 50% time in Ohio and Michigan, client presentations, networking events, industry referrals and social media
- Established and developed a strong client base with continuous growth
- Responsible for maintaining and growing $1M territory in Ohio and Michigan
- Monitor competition and drive BBJ La Tavola brand awareness
- Recommend changes in products or services and assist with design
- Analyzed market trends and competitor activities to identify potential growth areas for existing accounts
- Collaborated with product development team to gather client feedback and drive product enhancements based on market demand
- Participated in industry conferences, trade shows, and networking events to expand professional network and generate leads
District Account Executive
Aramark Uniform Services
04.2021 - Current
- Prospect new opportunities and maintain territory of facility, safety and environmental programs
- Generate new business accounts within territory in core industries in healthcare, food processing, manufacturing and hospitality
- Evaluate prospects' business objections to decipher and implement the best program to meet their needs within uniform and facility services
- Prepare and deliver facility program presentations for qualified and prospective partners
- Collaborate with District Managers and Service Route Representatives to maximize account volume and provide superb customer service for customers
Field Sales Representative
PORTAMEDIC-APPS PARAMEDICAL
Columbus, OH
10.2009 - 06.2020
- Performed extensive cold calling to develop new prospects and serviced existing accounts with mobile medical exams to the insurance industry; served a territory of Columbus and the state of West Virginia
- Conducted a minimum of 75 calls and 2 presentations each week to achieve monthly case goals
- Generated leads through MAFIA events by connecting with major insurance agents and financial advisors; described services through online meetings and weekly presentations to prospects
- Contributed to business improvements in the West Virginia territory by increasing cases by 20%
Advertising Account Executive
SUBURBAN NEWS PUBLICATIONS
Columbus, OH
01.2006 - 10.2009
- Performed account management for community newspaper; maintained a set territory and achieved monthly sales goals
- Established new business opportunities and presented services targeted to current client needs
- Managed accounts receivable; tracked billing and collection on unpaid ads
- Achieved and exceeded monthly sales revenue budgets through face to face sales presentations with advertisers, managers, and cross-functional teams to package deals for increased profit
Advertising Account Executive
DEMOCRART AND CHRONICLE - GANNETT
Rochester, NY
01.2004 - 01.2005
- Accounted for the development of business relationships to sell advertising space and on-line products, plan advertising strategies, and manage contracts for the daily and The Insider
- Developed new business and maintained existing account base of clients by consistently providing exemplary customer service and meeting each client's individual need
- Collaborated with Sales Managers to coordinate ad schedules, ad changes, and account services
- Ordered ad layouts including detailed page edits, revision requests, and recommendations for the ad department to review; compiled and delivered reports to communicate campaign performance
Account Executive
BIG APPLE FOOD DISTRIBUTOR
Rochester, NY
01.2003 - 01.2004
- Researched food distribution in the area to develop leads and create new business accounts
- Presented products and services to prospective clients; developed ongoing business relationships to maintain service levels agreements, increase sales, and introduce new products to the market
Account Executive
TIME WARNER CABLE
Rochester, NY
01.2002 - 01.2003
- Communicated with key decision makers to develop targeted advertising programs; prepared and delivered sales presentations to new and existing customers to drive new and existing business
- Successfully negotiate Nielson ratings and commercial costs with clients to gain highest possible cost for each contract
- Engaged in all aspects of the sales cycle such as extensive prospecting, rapport building, and account servicing while maintaining product knowledge of over 42 networks
- Established contacts and organized meetings with creative departments to propose commercial concepts, negotiated contracts, determine production timeline, and schedule campaigns
- Achieved weekly, monthly, and quarterly sales activity ensuring maximum company profitability
National Sales Assistant
FOX ROCHESTER WUHF/TV
Rochester, NY
10.1997 - 01.2002
- Recruited to national sales based on a strong local sales performance; trained in researching Neilson ratings and sales demographics to collaborate with the National Rep firm
- Supported the marketing of sales projects, packages, and presentations; processed new orders received and completed extensive paperwork related to various negotiations
- Researched billing discrepancies with Accounting and Traffic Department and performed collection calls to representative firms regarding payments and orders
Office Assistant / Travel Sales Consultant
US AIRPORTS DEVELOPMENT & SERVICES
Rochester, NY
09.1994 - 01.1998
- Coordinated various amenities and services for a fixed base operation with twelve corporate hangars; consulted with clients to recommend travel accommodations and book reservations
Education
Bachelor of Science - Hospitality and Tourism Management
ROCHESTER INSTITUTE OF TECHNOLOGY
Rochester, NYSkills
- Prospecting/Cold Calling
- Consumer Research
- Consultative Sales
- Account Management
- New Business Development
- Strategic Presentations
- Contract negotiation
- Market Research
- Program Development
- CRM Software
- Computer networking
- Product Development
- Negotiation
- Process Improvement
- Strategic Planning
- Marketing
- Salesforce
- Relationship Management
- Pricing
- Market Analysis
- Public Relations
- Event Planning
- Program Management
Personal Information
Work Permit: Authorized to work in the US for any employer
Timeline
Senior Account Executive
BBJ La Tavola Linen
05.2023 - Current
District Account Executive
Aramark Uniform Services
04.2021 - Current
Field Sales Representative
PORTAMEDIC-APPS PARAMEDICAL
10.2009 - 06.2020
Advertising Account Executive
SUBURBAN NEWS PUBLICATIONS
01.2006 - 10.2009
Advertising Account Executive
DEMOCRART AND CHRONICLE - GANNETT
01.2004 - 01.2005
Account Executive
BIG APPLE FOOD DISTRIBUTOR
01.2003 - 01.2004
Account Executive
TIME WARNER CABLE
01.2002 - 01.2003
National Sales Assistant
FOX ROCHESTER WUHF/TV
10.1997 - 01.2002
Office Assistant / Travel Sales Consultant
US AIRPORTS DEVELOPMENT & SERVICES
09.1994 - 01.1998
Bachelor of Science - Hospitality and Tourism Management
ROCHESTER INSTITUTE OF TECHNOLOGY
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