Tracy Abbott

Senior Account Executive BBJ La Tavola Linen-Columbus, OH May 2023 to Present

• Generating sales though aggressive prospecting by travel 50% time in Ohio and Michigan, client presentations, networking events, industry referrals and social media.

• Established and developed a strong client base with continuous growth • Responsible for maintaining and growing $1M territory in Ohio and Michigan

• Monitor competition and drive BBJ La Tavola brand awareness.

• Recommend changes in products or services and assist with design.

• Analyzed market trends and competitor activities to identify potential growth areas for existing accounts

• Collaborated with product development team to gather client feedback and drive product enhancements based on market demand

• Participated in industry conferences, trade shows, and networking events to expand professional network.

• Prospect new opportunities and maintain territory of facility, safety and environmental programs
• Generate new business accounts within territory in core industries in healthcare, food processing, manufacturing and hospitality
• Evaluate prospects' business objections to decipher and implement the best program to meet their needs within uniform and facility services
• Prepare and deliver facility program presentations for qualified and prospective partners
• Collaborate with District Managers and Service Route Representatives to maximize account volume and provide superb customer service for customers

• Generating sales though aggressive prospecting by travel 50% time in Ohio and Michigan, client presentations, networking events, industry referrals and social media
• Established and developed a strong client base with continuous growth
• Responsible for maintaining and growing $1M territory in Ohio and Michigan
• Monitor competition and drive BBJ La Tavola brand awareness
• Recommend changes in products or services and assist with design
• Analyzed market trends and competitor activities to identify potential growth areas for existing accounts
• Collaborated with product development team to gather client feedback and drive product enhancements based on market demand
• Participated in industry conferences, trade shows, and networking events to expand professional network and generate leads

• Performed extensive cold calling to develop new prospects and serviced existing accounts with mobile medical exams to the insurance industry; served a territory of Columbus and the state of West Virginia
• Conducted a minimum of 75 calls and 2 presentations each week to achieve monthly case goals
• Generated leads through MAFIA events by connecting with major insurance agents and financial advisors; described services through online meetings and weekly presentations to prospects
• Contributed to business improvements in the West Virginia territory by increasing cases by 20%

• Performed account management for community newspaper; maintained a set territory and achieved monthly sales goals
• Established new business opportunities and presented services targeted to current client needs
• Managed accounts receivable; tracked billing and collection on unpaid ads
• Achieved and exceeded monthly sales revenue budgets through face to face sales presentations with advertisers, managers, and cross-functional teams to package deals for increased profit

• Accounted for the development of business relationships to sell advertising space and on-line products, plan advertising strategies, and manage contracts for the daily and The Insider
• Developed new business and maintained existing account base of clients by consistently providing exemplary customer service and meeting each client's individual need
• Collaborated with Sales Managers to coordinate ad schedules, ad changes, and account services
• Ordered ad layouts including detailed page edits, revision requests, and recommendations for the ad department to review; compiled and delivered reports to communicate campaign performance

• Researched food distribution in the area to develop leads and create new business accounts
• Presented products and services to prospective clients; developed ongoing business relationships to maintain service levels agreements, increase sales, and introduce new products to the market

• Communicated with key decision makers to develop targeted advertising programs; prepared and delivered sales presentations to new and existing customers to drive new and existing business
• Successfully negotiate Nielson ratings and commercial costs with clients to gain highest possible cost for each contract
• Engaged in all aspects of the sales cycle such as extensive prospecting, rapport building, and account servicing while maintaining product knowledge of over 42 networks
• Established contacts and organized meetings with creative departments to propose commercial concepts, negotiated contracts, determine production timeline, and schedule campaigns
• Achieved weekly, monthly, and quarterly sales activity ensuring maximum company profitability

• Recruited to national sales based on a strong local sales performance; trained in researching Neilson ratings and sales demographics to collaborate with the National Rep firm
• Supported the marketing of sales projects, packages, and presentations; processed new orders received and completed extensive paperwork related to various negotiations
• Researched billing discrepancies with Accounting and Traffic Department and performed collection calls to representative firms regarding payments and orders

• Coordinated various amenities and services for a fixed base operation with twelve corporate hangars; consulted with clients to recommend travel accommodations and book reservations