Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Tracy Bila

Chesaning,MI

Summary

Dynamic Area Sales Manager with a proven track record at Electrolit, excelling in relationship building and sales strategy development. Achieved a 24% sales increase at Meijer through effective negotiation and market analysis. Recognized for fostering teamwork and driving brand growth across diverse accounts, ensuring sustained success in competitive markets. Known for reliability and achieving impactful results in dynamic environments.

Overview

5
5
years of professional experience

Work History

Area Sales Manager II

Electrolit
06.2023 - Current
  • Established strong relationships with distributors, key account managers and customers, resulting in increased growth throughout Michigan.
  • Worked directly with 6 KDRP warehouses to educate and support KDRP sales teams and help grow the brand.
  • Expanded market share through effective prospecting, lead generation and negotiation skills while maintaining a professional brand image.
  • Fostered a positive work environment within the sales team by encouraging communication, teamwork, and mutual support among team members.
  • Utilized multiple "license to hunt" opportunities to build the brand in a number of regional large format accounts such as Spartan Nash and Polly's Country Markets beginning at store level to showcase brand performance and gain additional space.
  • Led regional activations at the local level for events such as Electric Forest. Developed and implemented local sales strategies to build brand and event awareness in Michigan.
  • Strategically worked with Meijer to increase brand placements in 2024. Finished year with less facings in 82 percent of stores, but with a 24 percent sales increase at Meijer.
  • Utilized time in market working trade shows to increase sales and placements at regional small format accounts such as Merle Boes in Grand Rapids and S+G in Detroit.

Account Manager

Griffin Beverage
11.2020 - 05.2023
  • Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution. 150+ accounts
  • Conducted regular account reviews to identify areas for improvement and ensure continued success and sales growth.
  • Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
  • Covered 3 different sales routes while at Griffin Beverage. Small route in Saginaw, Large format Red bull route, and blended route with 10 large format stores covering multiple cities such as Midland, Bay City, Lapeer, Davison and Flushing. Grew sales on each route +35 percent.
  • Griffin Beverage lost Redbull distribution September 2022. Developed and implemented strategies to maintain a 41 percent sales increase without the brand responsible for 1/3 of Griffin Beverage's business.

Education

Bachelor of Arts - Journalism And Mass Communication

Central Michigan University
Mount Pleasant, MI

Skills

  • Relationship building
  • Sales presentations
  • Territory management
  • Proficient IRI data
  • Market analysis
  • Sales strategy development
  • Negotiation

Accomplishments

ASM of Year 2024 North Central

Timeline

Area Sales Manager II

Electrolit
06.2023 - Current

Account Manager

Griffin Beverage
11.2020 - 05.2023

Bachelor of Arts - Journalism And Mass Communication

Central Michigan University

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