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Tracy Cooley
Taylor,MI
Work Preference
Summary
Detail-oriented marketing account manager & coordinator with experience supporting marketing campaigns, client communications, and relationship management across political and pharmaceutical-related industries. Skilled in coordinating projects, refining messaging, managing CRM data, and communicating effectively with diverse audiences, including busy healthcare professionals. Experienced collaborating across teams, maintaining accuracy in marketing materials, and balancing high volumes of tasks with strong attention to detail. Adept at learning new systems and technologies quickly while maintaining quality and consistency.
Overview
21
21
years of professional experience
Work History
Campaign Coordinator
Committee to Elect Chris Gersky
Taylor, MI
03.2025 - 09.2025
- Coordinated digital and print marketing communications to engage target audiences and ensure message clarity across outreach channels.
- Managed multiple campaign priorities simultaneously while maintaining accuracy, consistency, and timely execution.
- Coordinated events and stakeholder communications to support campaign goals and community engagement.
- Analyzed voter and demographic data to support targeted outreach strategies and campaign effectiveness.
- Contributed to strategic efforts that secured placement on the August primary ballot.
State Committee Member – Outreach Committee
Michigan GOP
Taylor, MI
01.2025 - 09.2025
- Collaborated cross-functionally to develop and execute outreach and engagement initiatives across Michigan.
- Refined messaging and marketing content for print and digital outreach to improve audience engagement and clarity.
- Conducted research and analyzed trends to support strategic planning and communication efforts.
- Partnered with leadership to strengthen digital presence through targeted marketing initiatives.
Political Coordinator
Michigan GOP
Taylor, MI
09.2024 - 11.2024
- Maintained accurate CRM records to support campaign communications and outreach efforts.
- Communicated professionally with diverse stakeholders across written, verbal, and in-person interactions.
- Reviewed and refined outreach messaging and scripts for clarity, consistency, and effectiveness.
- Supported onboarding and training efforts for volunteers, facilitating phone banking instruction sessions.
Marketing Account Manager
ViMax Publishing & Marketing
Southfield, MI
05.2004 - 05.2007
- Managed marketing accounts for pharmacy customers through major pharmaceutical wholesalers, including AmerisourceBergen, Cardinal Health, and McKesson.
- Built strong client relationships with pharmacists and pharmacy owners by clearly communicating the value of marketing products and respecting time-sensitive business needs.
- Coordinated custom branded marketing materials and account communications while ensuring accuracy, consistency, and customer satisfaction.
- Served as the department’s final internal proofreader, reviewing web and print marketing materials for grammar, tone, brand consistency, and overall quality before sending to paid proofreader for publication.
- Created client reporting and documentation to improve campaign tracking and account accuracy.
Education
Bachelor of Arts - English, Vocal Music Performance
Pensacola Christian College
Pensacola, FLSkills
- Marketing Account Management
- Client Relationship Management
- Pharmacy Industry Experience
- CRM Management & Data Accuracy
- Cross-Functional Collaboration
- Written & Verbal Communication
- Marketing Content Development
- Project Coordination & Prioritization
- Quality Assurance & Proofreading
- Research & Trend Analysis
- Microsoft Office (Word, Excel, PowerPoint)
- Google Workspace
- WordPress, Hostinger, GoDaddy, VistaPrint
Timeline
Campaign Coordinator
Committee to Elect Chris Gersky
03.2025 - 09.2025
State Committee Member – Outreach Committee
Michigan GOP
01.2025 - 09.2025
Political Coordinator
Michigan GOP
09.2024 - 11.2024
Marketing Account Manager
ViMax Publishing & Marketing
05.2004 - 05.2007
Bachelor of Arts - English, Vocal Music Performance
Pensacola Christian College
AWARDS
MVP Trade Show Exhibitor, Cardinal Health Vendor Trade Show | 2005