Tracy Dart

Directing 5 business channels; Loyalty for airline and hospitality, Phone, Internet, Clubs, and Retail while establishing a new affiliate program for the Bizrate channel.

• Executed contracts generating over $4.7M in LTV through development of sales program with T-Mobile, achieving over 300K subscriptions.
• Developed 5 week in-store contest with retail partner that resulted in a 1.4-point increase in conversion and an additional $1.16K in LTV.
• Secured over 20 affiliate partnerships, including Hims & Hers, SoFi, and AARP, generating approximately $50K+ monthly revenue within first 8 months.
• Increased affiliate Revenue Per Session by 58% through strategic testing, innovative enhancements, and negotiations boosting RPS from $0.54 to $1.25 within first 6 months.

Directed financial management and account growth for five essential business channels: Loyalty, Phone, Internet, Clubs, and Retail with partners such as Delta, United, Spirit Airlines, FNBO and TicketNetwork.

• Oversaw budgeting processes across all business channels at Synapse, contributing to over $15M in annual net revenue.
• Drove $6.6MM in annual partnership marketing revenues for top-tier clients
• Elevated magazine product average value by over $3 per unit, generating an incremental $2MM annually for the retail business.
• Generated over 600K points paid magazine subscriptions annually through strategic alliances with loyalty partners.

Managed Retail channel of business, including extensive in-store training for brick-and-mortar partners such as FYE, Books-A-Million, Avenue, Gabe's, JOANN and Stage Stores.

• Drove subscription expansion and established strong connections with all organizational tiers, yielding $21MM annually in net revenue.
• Managed production of printed materials and negotiated print contracts for brochures, posters, shelf talkers, and additional assets for brick-and-mortar partners managing a $1MM budget annually
• Introduced continuity and loyalty programs, offsetting $400K+ in revenue losses during COVID-19.
• Developed new retention strategies using partner discount codes and multi-channel promotions generating 20% increase in repeat customers at brick and mortar partner stores.
• Oversaw financial management, ensuring fiscal responsibility and long-term sustainability for the organization.

Directed Internet channel strategy contributing over 60% of the companies production and revenue while supervising team responsible for 40+ accounts such as Amazon, Delia*s, Kohl's, Rakuten, Match.com, Ticketmaster, Fandango and eBay.

• Full P&L responsibility for $65MM of Life Time Value produced annually in the Retail channel.
• Mitigated revenue shortfalls and upheld channel business, successfully confronting challenges and declines due to enactment of Data Broker Accountability and Transparency Act.
• Facilitated successful eight-month-long contract negotiation with SaaS company, achieving partner consensus to launch new magazine sales initiative that generated over $15MM in revenue over the first 2 years.
• Executed strategic changes alongside marketing team, achieving $36M business (2.8M+ units) and increasing conversion response by 150% for companies such as Alloy, Fandango and Match.com.
• Constructed and guided team of subject matter experts (SMEs) within online channel, fostering robust working relationships across all departments and levels in organization—legal, finance, HR, operations, etc.