Tracy DeCroce
Plain City,OH
Summary
I am a passionate philanthropy professional who connects with grantmakers and institutional subject matter experts to craft persuasive proposals that get results. My 20+ years experience includes fundraising, consulting and writing for health care executives, physician-scientists, community and corporate leaders and multi-billion dollar campaigns. As a capital campaign consultant I guided community leaders to reach multi-million campaign goals on time and on budget.
Overview
19
19
years of professional experience
Work History
Executive Communications-Sr. Content Specialist
The Ohio State University Wexner Medical Center
10.2021 - Current
- Met the challenge of positioning interim co-leaders during a transitional leadership period and through one of the greatest challenges to health carethe COVID-19 pandemic
- Manage internal communications such as an email Gratitude Campaign to show appreciation for health care workers drained by the demands of the pandemic
- Position leaders to elevate the institutional reputation with strategic talking points for internal and external audiences
- Adapt to reflect the authentic communication style of different leaders.
The Ohio State University Wexner Medical Center
05.2019 - 10.2019
- Advancement Communications
- Used exceptional writing, editing and proofreading skills to produce engaging and error-free content, including videos and webinars, across print, digital and social media platforms
- Produced persuasive talking points, proposals and impact reports in collaboration with physician-scientists and Wexner Medical Center leadership for their use engaging donor prospects to make principal-level investments in priority areas
- With university and community stakeholders, developed well-researched case statements for $4.5 billion campaign to serve as a basis for persuasive and competitive lead gift conversations and proposals for capital funding requests
- Elevated The Ohio State University Wexner Medical Center's reputation by producing and curating news to 20,000 donors as editor of Impact Health and as writer for Ohio State and College of Medicine alumni magazines.
Sr. Writer, Marketing/Communications
07.2017 - 04.2019
Senior Writer
Seattle University
04.2015 - 04.2019
Sr. Writer
04.2015 - 07.2017
- Distilled complex ideas into stories for print, digital and website designs that moved donors to invest in capital projects and prospective students and their parents to enroll in the university
- Enhanced university's visibility and reputation through strategic collaboration within the following teams: capital campaign communications; undergraduate and graduation admissions; marketing editorial staff; and others
- Prepared high-level cultivation, stewardship and solicitation materials for the university president, advancement vice president and Marketing/Communications Vice President Scott McClellan, former press secretary for George W
- Bush
- Conceived story ideas and produced a preponderance of articles as only staff writer for Seattle University Magazine
- CASE silver award-winner.
Advocate Outreach Specialist/Writer
Health Advocacy Strategies, LLC
10.2010 - 04.2015
- Interviewed patients who were using a pharmacological product made by the firm's clients and recommended how to deploy them for patient-advocacy campaigns
- Wrote engaging stories of patients that incorporated pertinent disease and drug-related details required by pharmaceutical company clients
- Learned to strictly adhere to HIPAA and FDA regulations.
Senior Account Executive
Collins Group, A Division Of Campbell & Company
10.1999 - 12.2004
- Employed project-management skills to oversee dozens of multi-million-dollar capital campaigns for Pacific Northwest non-profit community, delivering all of them on time and on budget
- Motivated community leaders to push past plateaus to reach challenging fundraising goals
- Used marketing skills and feasibility studies to competitively position capital projects
- Managed three-person consulting teams, while mentoring new team members, with emphasis on efficiency, delegation and communication for optimal client satisfaction.
Education
Bachelor of Science Journalism - undefined
Northwestern University
Skills
- Strategic, goal-oriented collaboration with executive and community leaders
- Highly organized project management, including development and oversight of project budgets and campaign plans with financial and strategic benchmarks
- Experienced grant writer with successful track record, ability to manage deadlines and glean most persuasive information and data from internal subject matter experts
- Superior writing across multiple platforms for marketing and advancement teams in higher education and health care
Timeline
Executive Communications-Sr. Content Specialist
The Ohio State University Wexner Medical Center
10.2021 - Current
The Ohio State University Wexner Medical Center
05.2019 - 10.2019
Sr. Writer, Marketing/Communications
07.2017 - 04.2019
Senior Writer
Seattle University
04.2015 - 04.2019
Sr. Writer
04.2015 - 07.2017
Advocate Outreach Specialist/Writer
Health Advocacy Strategies, LLC
10.2010 - 04.2015
Senior Account Executive
Collins Group, A Division Of Campbell & Company
10.1999 - 12.2004
Bachelor of Science Journalism - undefined
Northwestern University