Tracy Devlin
Westlake
Summary
I started my marketing career with tradeshow planning and management and over time expanded to full inbound marketing strategy development and execution. I’m looking for a place where I can utilize my experience to help a company grow and where I can train and develop others with a passion for marketing. I am also looking for an opportunity that I can learn from and grow professionally.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Manager, Branding Services
Thomasnet
New York
01.2025 - Current
- Lead multiple strategic and creative service teams (Design, Social Media, Content, & Marketing Automation), overseeing execution across 10+ client accounts.
- Successfully restructured underperforming functions to drive efficiency, improve turnaround times, and strengthen vendor partnerships.
- Expanded external vendor relationships to balance workload with reduced internal bandwidth while maintaining quality and client satisfaction.
- Champion cross-team collaboration and develop new workflows to scale delivery across a growing portfolio of over 150 industrial B2B clients.
Manager, Strategy Production
Thomasnet
New York
12.2023 - 01.2025
- Founded and built new Marketing Automation and Social Media teams to fill critical strategic gaps in service offerings.
- Developed internal processes, playbooks, and KPIs for both functions to ensure quality, scalability, and cross-functional integration.
Team Lead, Strategy Production
Thomasnet
New York
06.2022 - 12.2023
- Managed and mentored a team of 10+ project managers overseeing 120+ accounts, spanning SEO, content, paid media, and more.
- Built the Strategy Production function from the ground up during a period of high client growth and team restructuring.
- Standardized project management workflows, reducing missed deadlines and improving internal handoffs.
Digital Marketing Strategist
Thomasnet
New York
01.2021 - 06.2022
- Held the largest book of business by both account count and revenue, primarily high-value key accounts.
- Transitioned and retained executive-level client relationships previously managed by the VP of Strategy, resulting in 100% renewal across the portfolio.
- Owned full-funnel B2B marketing strategies for industrial clients, including SEO, PPC, content strategy, automation, and conversion optimization.
- Acted as primary strategist and advisor for C-level stakeholders, delivering measurable results and strategic growth plans.
Marketing Automation/Operations Strategist
Thunder::tech
Cleveland
01.2018 - 01.2021
- Developed marketing automation, SMS, email marketing, and CRM recommendations, strategy, best practices, and more for companies in a variety of industries.
- Researched, selected, and implemented new marketing automation and CRM platform with a strategy for thunder::tech and several other clients.
- Worked closely with optimization and content teams to develop omnichannel funnel-based strategies for several clients.
Tradeshow Coordinator/Integrated Marketing Strategist
Miller Weldmaster
Navarre
01.2017 - 01.2018
- Created, and managed a social media strategy for the company.
- Managed more than 15 tradeshows both domestically and internationally.
- Managed tradeshow expenses to come in $26,000 under budget for 2018.
- Managed automation campaigns in Pardot for all tradeshows and product releases.
Education
Interdisciplinary MBA -
The University of Akron
Akron, OH, USA08.2022
Bachelor of Arts - Marketing Management
University of Akron
Akron, OH12-2017
Bachelor of Arts - Sales Management
The University of Akron
Akron, OH12.2017
Diamond Graduate Women’s Leadership Xperience -
University of Akron
Akron, OH01.2021
Skills
- Strategic Marketing Leadership
- Cross-Functional Team Management
- Budgeting & Resource Planning
- Marketing Vendor & Agency Oversight
- Team Restructuring & Process Optimization
- B2B Demand Generation
- C-Suite Relationship Management
- Team building
- Client relationship management
Certification
- Inbound Marketing HubSpot | 2025
- Email Marketing HubSpot | 2021
- SharpSpring Certification SharpSpring | 2019
Affiliations
- Travel
- Amateur Golfing
- Star Wars
- Reading
- Painting
- Camping & Hiking
Timeline
Senior Manager, Branding Services
Thomasnet
01.2025 - Current
Manager, Strategy Production
Thomasnet
12.2023 - 01.2025
Team Lead, Strategy Production
Thomasnet
06.2022 - 12.2023
Digital Marketing Strategist
Thomasnet
01.2021 - 06.2022
Marketing Automation/Operations Strategist
Thunder::tech
01.2018 - 01.2021
Tradeshow Coordinator/Integrated Marketing Strategist
Miller Weldmaster
01.2017 - 01.2018
Interdisciplinary MBA -
The University of Akron
Bachelor of Arts - Marketing Management
University of Akron
Bachelor of Arts - Sales Management
The University of Akron
Diamond Graduate Women’s Leadership Xperience -
University of Akron
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