Summary
Overview
Work History
Education
Skills
Timeline
Generic

Tracy Dusek

Amery,WI

Summary

Dynamic sales professional with over 20 years of experience in driving sales growth and cultivating lasting client relationships. Proven track record of implementing strategic sales plans that consistently achieve and exceed targets. Recognized for exceptional team collaboration, reliability, and adaptability to evolving market conditions. Expertise in leadership, effective communication, and strategic planning contributes significantly to organizational success.

Overview

22
22
years of professional experience

Work History

Regional Sales Manager

South Tek Systems
04.2018 - 05.2023
  • Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
  • Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
  • Developed a successful sales team through rigorous coaching, performance management, and ongoing training.

Sales Manager

C-Aire Compressors
05.2016 - 05.2018
  • Manage sales and marketing activities for the company. Managed all sales distribution for both Fire Protection and Automotive Industrial Markets. Established new distributor relationships. Create “out of the box” marketing ideas for competitive growth opportunities. Recommend short- and long-term Organization goals and objectives to the President. Lead projects as assigned, such as cause-related marketing and special events. Ensure articulation of Organization’s desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external.
  • Key Accomplishments:
  • Grew Fire Protection customers with no less than 10% growth (some key customers experienced 83% growth)
  • Increased customer base by 30% in Automotive Industrial and 40% in Fire Protection Markets
  • Offered new ideas to improve products in the Fire Protection Market based on continuous market research
  • Successfully launched new product in Fire Protection Market and quickly became industry leader
  • Opened up distribution in Canada
  • Secured international interest in Fire Protection products
  • Secured the largest Purchase Order in the history of the company- in Fire Protection Market

Sales and Marketing Manager

GDSI
11.2012 - 12.2015
  • Resolve customer complaints. Determine price schedules and discount rates. Review records to make sales projections. Manage independent sales representatives. Manage and plan advertising for print, internet and trade shows. Work with engineering to ensure product design to customer specification. Manage projects for customers as new products were created. Direct foreign sales. Direct clerical staff to keep records of export correspondence, bid requests, and credit collections, and to maintain current information on tariffs, licenses, and restrictions. Prepared and presented reports and presentations to corporate board members.
  • Key Accomplishments:
  • Implemented the “Voice of the Customer” program and Annual Business Review Program
  • Secured exclusive supplier contracts with major customers
  • Participated on Strategic Planning Team and Management Team
  • Secured large biological sensor sale, breaking into new market strategically planned by company.

Territory Sales Manager

SMT Health Systems
10.2010 - 05.2014
  • Plan, implement and administer programs and services in a health care or medical facility, including personnel administration, training, and coordination of medical, nursing and physical plant staff. Develop and maintain computerized record management systems to store and process data such as personnel activities and information, and to produce reports. Prepare activity reports to inform management of the status and implementation plans of programs, services, and quality initiatives. Consult with medical, business, and community groups to discuss service problems, respond to community needs, enhance public relations, coordinate activities and plans, and promote health programs. Develop instructional materials and conduct in-service and community-based educational programs. Work with home health, social services, and other agencies to assist in training and acquisition of medical equipment.
  • Key Accomplishments:
  • Grew Northern Wisconsin Territory by 30%
  • Established corporate relationships with new corporate accounts
  • Increased customer awareness of products by 75%
  • Increased trade show traffic by 75%

Regional Sales Representative

Ceres Purchasing Solutions
09.2009 - 05.2010
  • Emphasize product features based on analyses of customers’ needs and on technical knowledge of product capabilities and limitations. Identify prospective customers by using business directories, following leads from existing clients, participating in organizations and clubs, and attending trade shows and conferences. Prepare sales contracts for orders obtained, and submit orders for processing. Select the correct products or assist customers in making product selections, based on customers’ needs, product specifications, and applicable regulations. Prepare sales presentations or proposals to explain product specifications or applications.
  • Key Accomplishments:
  • Grew Wisconsin Territory by 50%
  • Increased trade show traffic by 45%
  • Secured 3 new corporate contracts

Producer

Bremer Insurance
10.2007 - 07.2009
  • Sell various types of insurance policies to businesses and individuals on behalf of insurance companies, including automobile, fire, life, property, medical and dental insurance or specialized policies such as marine, farm/crop, and medical malpractice. Call on policyholders to deliver and explain policy, to analyze insurance program and suggest additions or changes, or to change beneficiaries. Seek out new clients and develop clientele by networking to find new customers and generate lists of prospective clients. Customize insurance programs to suit individual customers, often covering a variety of risks. Explain features, advantages and disadvantages of various policies to promote sale of insurance plans.
  • Key Accomplishments:
  • Increased community awareness about Bremer Insurance
  • Participated on Community Club
  • Identified and closed 4 large business accounts for the agency

Regional Sales Manager

Apollo Corporation
04.2006 - 10.2007
  • Oversee regional and local sales managers and their staffs. Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs. Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications. Confer with potential customers regarding equipment needs and advise customers on types of equipment to purchase. Assist with the design of sales literature and direct mail campaigns, advertising scripts, and media. Created innovative sales promotions for major accounts. Negotiated proposals, bids and contracts through Department Managers, Purchasing Agents, Clinical Staff, Financial Officers of corporate accounts and State Agencies.
  • Key Accomplishments:
  • Achieved sales of $500k in a highly competitive industry
  • Obtained over $100,000 in solutions sales per quarter. Only second territory in Apollo history to ever achieve that large number
  • Consistently ranked in the top 3 of producing representatives Increased sales to regional chains by 15% the first year

National Accounts Manager

Apollo Corporation
01.2005 - 04.2006
  • Oversee regional and local sales managers and their staffs. Monitor customer preferences to determine focus of sales efforts. Prepare budgets and approve budget expenditures. Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business. Devise strategic plans to identify and support specific business training. Created innovative sales promotions for major accounts. Give formal presentations of the product and services at corporate meetings. Negotiated proposals, bids and contracts through Department Managers, Purchasing Agents, Clinical Staff, Financial Officers of corporate accounts and State Agencies.
  • Key Accomplishments:
  • Increased National Account Sales by 30%
  • Increased sales in new construction market by 50%
  • Assisted sales representatives in successfully increasing sales by 15% in regional chains

Regional Manager

Apollo Corporation
08.2002 - 01.2005
  • Collaborate with colleagues to exchange information, such as selling strategies or marketing information. Demonstrate and explain the operation and use of products. Attend sales and trade meetings, and read related publications in order to obtain information about market conditions, business trends, and industry developments. Complete expense reports, sales reports, or other paperwork. Organized CE classes with major architectural firm.
  • Key Accomplishments:
  • Increased trade show leads by 30%
  • Assisted in doubling sales in lowest producing territory in first year
  • Ranked number one in sales production

Inside Sales

Apollo Corporation
08.2001 - 08.2002
  • Processed expense reports, telemarketing to develop phone leads, prepare quotes, attend weekly sales meetings, provide inside sales and administrative support.

Education

Bachelor of Arts - Business Administration And Management

Purdue
West Lafayette, IN
10-2025

Marketing Management and Innovation - undefined

Concordia University
St. Paul, MN

Psychology

UW-River Falls
River Falls, WI

Certificate - Emergency Medical Responder

Northwoods Technical College
New Richmond, WI
04-2020

Skills

  • Team management
  • Business development and planning
  • Sales leadership
  • Customer service
  • Strategic planning
  • Deal closing
  • Sales expertise
  • Account management
  • Lead generation
  • Territory expansion
  • Project management
  • Contract negotiations
  • Relationship selling
  • Business development
  • Negotiation and persuasion
  • Goals and performance
  • Channel partnerships
  • New account development
  • Expanding territories

Timeline

Regional Sales Manager

South Tek Systems
04.2018 - 05.2023

Sales Manager

C-Aire Compressors
05.2016 - 05.2018

Sales and Marketing Manager

GDSI
11.2012 - 12.2015

Territory Sales Manager

SMT Health Systems
10.2010 - 05.2014

Regional Sales Representative

Ceres Purchasing Solutions
09.2009 - 05.2010

Producer

Bremer Insurance
10.2007 - 07.2009

Regional Sales Manager

Apollo Corporation
04.2006 - 10.2007

National Accounts Manager

Apollo Corporation
01.2005 - 04.2006

Regional Manager

Apollo Corporation
08.2002 - 01.2005

Inside Sales

Apollo Corporation
08.2001 - 08.2002

Marketing Management and Innovation - undefined

Concordia University

Psychology

UW-River Falls

Bachelor of Arts - Business Administration And Management

Purdue

Certificate - Emergency Medical Responder

Northwoods Technical College

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