Tracy Fowler

I am the founder of the Caribbean wellness platform, Conscious Folk (theconsciousfolk.com) and the producer and host of the podcast.

• Planning and preparing topics for the season.
• Overseeing all production aspects for episodes of the podcast series.
• Researching and booking guests.
• Tracking and monitoring analytics.

• Plan, rehearse, and produce live or recorded programs.
• Present a daily morning show, live on air.
• Select music, and build music playlists using Simian software.
• Voiceover talent for ads.
• Facilitated live coverage of special events and promotions.
• Prepares daily stories to discuss during broadcasts.
• Won award for "Excellence in conceptualizing and executing content segments for a Prime Time Morning Show"

As a freelance Media and Marketing Specialist I offer marketing services to corporate companies and individuals for personal branding and events.

Some clients include Ape's Hill, Farmer's Choice, Hunterspring Events, Nourish Yoga Therapy, Hillary Thomas-Lake, former Cover Drive artist, Rex & the Rhythm and musician, Dr. Nicholas Brancker.

My duties include the following:
Coached clients on their journey of creating their own digital footprint and empowering them to find their own voice within the digital landscape.
Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
Increased brand awareness through creation of innovative print and digital productions for major publications.
Maintained brand persona on all channels.
Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
Hired support freelancers - social media coordinators, graphic artists, photographers and videographers to complete projects.

• Created a strategic B2C and B2B marketing plan specifically targeted to the US market to increase reach and customer base for the hotel.
• Identified growth opportunities for the local market and developed initiatives to increase market share such as the improved Staycation package and the Day Pass which boosted revenue in Food & Beverage.
• Established strong relationships with US influencers to create awareness of the hotel. This increased our reach in the Millennial demographic. Cobblers Cove is now seen as an "insta-friendly" hotel now attracting travelers between the ages of 30-45 with discretionary income.
• Built a remote team for my department inclusive of SEO, Web Design and Media Buying.
• Prepare detailed campaign reports and communicated key findings to senior management.

• Constructed a model and 2017 action plan for the development of Flow TV Barbados (Channel 99)
• Planned video shoots in studio and on location by managing production through stages to completion.
• Researched, developed and pitched stories that reflected unique sensibilities of Flow TV Channel 99 - Playback (Cropover/Summer Show), 6 AM & Sharp (Morning Show) and The Insider (Business Show).
• Acquired exclusive and non-exclusive content for Flow TV channel 99 from local and regional producers and production houses.
• Developed schedules for production, editing and duplication for timely delivery.
• Secured key partnerships and resources.
• Developed project budgets and managed production costs.