Tracy George

As a passionate publicist specializing in rock, metal, and industrial music, I take pride in amplifying the voices and talents of artists within these intense and rebellious genres. I work closely with bands, labels, and industry professionals to create a powerful narrative around each artist's unique sound and persona.

My role involves managing all aspects of public relations, from crafting compelling press releases to securing interviews, features, and reviews with influential media outlets. I thrive in cultivating relationships with music journalists, bloggers, podcasters, and influencers who have a genuine love for the hard-hitting world of rock and metal. Whether it’s a debut release, a new album, or a high-profile tour, I strategize and execute PR campaigns that resonate deeply with fans and media alike.

I stay on top of trends and conversations within the rock, metal, and industrial communities to ensure the artists I represent stay at the forefront of the industry. My expertise extends to social media management, where I craft engaging content to amplify the band’s online presence and connect directly with their audience. I also handle crisis management and reputation-building efforts when needed.

As someone with an unrelenting passion for heavy music, I understand the culture and the fierce loyalty of its fans. This allows me to bring an authentic and driven approach to every campaign I undertake. My ultimate goal is to elevate the artists I work with, helping them break through the noise and achieve the recognition they deserve.

Responsibilities:

Develop and execute PR campaigns for rock, metal, and industrial artists
Write and distribute press releases, bios, and media kits
Pitch and secure media coverage, including interviews, reviews, and features
Build and maintain relationships with journalists, bloggers, and influencers
Manage social media and online presence for artists
Organize press junkets, listening events, and interviews
Monitor media coverage and provide reports to clients
Handle crisis communication and reputation management as needed

Skills and Qualifications:

Strong writing and communication skills
Deep knowledge and passion for rock, metal, and industrial music
Experience in public relations, music journalism, or a related field
Strong media connections in the rock/metal industry
Ability to work under tight deadlines and manage multiple projects at once
Proficiency in social media platforms and digital marketing
Creativity, attention to detail, and problem-solving skills

Performed a variety of tasks to support staff, residents, and their families. Ensured supply efficiency, purchased organizational items for resident rooms and closets (funds sourced via wealthy PR clients), provided social and emotional support and enrichment to residents.

Sourced $1000 from wealthy PR Client (Neal Schon) to donate to activities; Sourced $500 from wealthy PR Client to set "art walk" for resident artist with custom snap frames to display paintings in the main area of the facility (going into North Hallway)

• Managed internal, external, and crisis communications.
• Wrote press materials and delivered presentations to media representatives.
• Designed and implemented strategic business plan objectives.
• Defined and achieved project and overall organizational vision, strategies and tactics.

• Managed internal, external, and crisis communications.
• Wrote press materials and delivered presentations to media representatives.
• Designed and implemented strategic business plan objectives.
• Defined and achieved project and overall organizational vision, strategies and tactics.

• Optimized scheduling practices to ensure adequate staffing during peak hours while minimizing labor costs.
• Spearheaded employee coaching initiatives focusing on upselling techniques and product knowledge enhancement for improved performance metrics.
• Established strong relationships with vendors to negotiate better pricing and secure exclusive products for the store.
• Resolved escalated customer complaints successfully maintaining high levels of client satisfaction.

Upon taking store 222, we were awarded 'store of the month' in regional ranking 5/8 months, a title heretofore never achieved by this location.

Measurable variables consistently maintained at or beyond company standards, maintaining position as one of top 5 stores company wide.
Was offered position on Best Practices Committee and participated in evaluation of company operational standards and procedures as well as fashion line reviews.

• Maintained store ranking in top 3 of District, top 10 of Outlets within company, and top 50 of all stores for all areas (Plan, Comp, ADS, UPT).
• Decreased yearly shrink from 3.62 to .28 in one year.
• Recruited, coached, and trained talent to path upward.
• Created Standards for stock and operational standards to ensure consistently high scores on all internal and external audits.
• Finished 2010 with .44 shrink, +9.3% LY.
• Regional top volume location for Black Friday 2008.

• As a Group Home Residential Aide, provided compassionate and hands-on support to adults with mental and physical disabilities in a residential setting. Ensured that each resident received the care and assistance they needed to lead fulfilling, safe, and comfortable lives.
• Assisted with daily living activities, including personal hygiene, meal preparation, medication management, and mobility support. Responsibilities also involved creating a positive and nurturing environment that promoted each resident's independence and dignity.

Maintained store sales results in the top 10% of district.

Opened Westdale Mall location, 4/2001.

Recognized for top shrink results in company (.129%) 1/2002.

Reduced shrink in Coral Ridge Mall location from 2.8 to .35

(1/03-1/04).

Recruited, trained, and coached talent that was later promoted to store management.

Assisted in store move and remodel, Aurora, CO, 2003.

Organized and supervised store closing at Coral Ridge Mall location, 5/2005.

Increased comp sales over 20%. Top UPT store 2001.

Assisted in store openings, moves, remodels, and closures.

• Maximized patient satisfaction by helping individuals carry out personal tasks such as dressing and walking.
• Checked patient vitals such as temperature, blood pressure, and blood sugar levels.
• Promoted good oral and personal hygiene by aiding patients with shaving, bathing, and teeth brushing.
• Answered call lights and supported patient comfort and safety by adjusting bed rails and equipment.