TRACY HEITMEIER
Tucson,AZ
Summary
Accomplished executive with over 30 years of experience in research, policy, product development, and implementation of educational programs focused on improving student performance for Pre-K through 12th grade schools. Demonstrated history of achievement in transforming operations, leading high-performing teams, and forming strategic partnerships to drive educational equity, and justice. Proven ability to lead large, cross-functional teams through national projects from concept to implementation and ongoing maintenance. Extensive experience designing and delivering employee development and management training across departments, including Sales, HR, and Finance. Specialize in strategic planning, policy development, and stakeholder engagement. Excel in leveraging communication skills, leadership abilities, and problem-solving techniques to foster educational excellence and improve institutional performance. Analytical Director of Learning with a strong background in creating educational training courses, lectures, and events to bolster staff knowledge and performance. Skilled in archiving and disseminating learning materials to support onboarding and continuous development. Delivers study tools and resources that promote long-term knowledge retention and employee educational growth.
Overview
38
38
years of professional experience
Work History
Director of Education Products
CRICKET MEDIA
03.2022 - Current
- Developed, designed, managed, and sold educational products to enhance market reach.
- Cultivated corporate sponsorships to focus on retention and expansion initiatives.
- Oversaw research, product design, and implementation of K-12 educational programs nationwide.
- Led Learning Together Project Charter Board to facilitate eMentoring and tutoring services.
- Directed Board development by recruiting subject matter experts to align with company goals.
- Devised knowledge management strategies to strengthen employee expertise and performance.
- Supervised daily operations of education department, ensuring staff training and effectiveness.
Sr Content & Design Manager
SUCCESS FOR ALL FOUNDATION
08.2019 - 03.2022
- Led development team in creating first grade literacy and digital program for 2021 pilot launch.
- Conducted customer feedback, research evaluations, and ongoing effectiveness monitoring.
- Designed professional development training models for customers and staff.
- Maintained Vice President of Field Operations responsibilities.
- Drafted project briefs detailing objectives, deliverables, timelines, and budgets for designers.
- Evaluated business performance to identify individual and team improvement opportunities.
- Developed training materials on company branding guidelines for new employees.
- Facilitated coaching sessions for newer team members to refine practical design ideas.
Vice President, Operations
SUCCESS FOR ALL FOUNDATION
08.2019 - 03.2022
- Drove sales growth through established processes and enhanced district partnerships, focusing on retention and expansion.
- Implemented customized solutions in over 1,100 schools across 50 states to ensure sustainability and meet revenue targets.
- Exceeded sales targets by revamping core product packages to increase appeal for end users.
- Managed implementation of business development programs for reading and math products at state and district levels.
- Oversaw a budget exceeding $15 million, ensuring effective allocation of resources.
- Created monitoring tools for sales progress and increased utilization of sales pipeline software among managers.
- Developed onboarding, coaching certification, and compensation plans for a coaching staff of 200.
- Established key performance indicators to track progress against organizational goals.
Area Manager
SUCCESS FOR ALL FOUNDATION
08.1995 - 08.2006
- Led team of coaches to improve literacy and math programs across 10 states.
- Deployed collaboration strategies enhancing customized support at state, district, and school levels.
- Implemented training initiatives coaching staff on best practices for increased profitability.
- Developed and expanded assigned territory through strong engagement and marketing techniques.
- Built sales forecasts and schedules aligning with productivity targets.
- Investigated customer complaints, identified root causes, and executed corrective actions.
- Streamlined operations by recruiting top talent to enhance productivity.
- Monitored and evaluated district performance to ensure achievement of goals.
Senior Training Specialist
JOHNS HOPKINS UNIVERSITY
08.1993 - 08.1995
- Designed training collateral for over 30 literacy products and established a national onboarding program.
- Led national training initiatives for over 250 coaches to enhance skills.
- Developed and executed training plans to facilitate effective onboarding of new employees.
- Collaborated with management to align strategic communication and content delivery.
- Conducted evaluations to assess program effectiveness and recommended necessary modifications.
- Benchmarked learning strategies against industry best practices to ensure relevance.
- Implemented innovative learning techniques to enhance professional training outcomes.
- Identified continuous improvement opportunities through regular assessment activities.
Teacher
LINCOLN ELEMENTARY
08.1987 - 07.1993
- Taught Kindergarten, First, Second and Third grades.
- Established positive relationships with parents to ensure effective communication regarding student progress and well-being.
- Created meaningful projects that allowed students to apply their knowledge in real world situations.
- Built and strengthened positive relationships with students, parents and teaching staff.
- Evaluated students on monthly basis and adjusted lessons accordingly to incorporate improvements.
- Used videos, lectures and moderated discussions to engage students during class.
- Conquered challenges of working with highly diverse student population to attain exceptional student achievement.
- Received recognition for contributions to innovative concepts in classroom instruction.
Education
BACHELOR OF SCIENCE - ELEMENTARY EDUCATION
Edinboro University
Erie, PASkills
- Transformational Leader
- Business Development
- Organizational Development
- Strategic Planning
- Product Development & Design
- Sales & Marketing
- Research & Development
- Change Management
- Board Development
- Product development
- Market analysis
- Program implementation
- Customer relationship management
- Performance evaluation
- Team leadership
- Organizational skills
Publications
- Reading Between the Lions: Reading Roots 5th Edition, 2000
- Reading Roots, 2,3,4th Editions, 2003-2010
- Fast Track Phonics, 3rd Edition, 2004
- Success for All Reform and Research, 2009
- 2 Million Children, 2009
- Every Child. Every Student.
Timeline
Director of Education Products
CRICKET MEDIA
03.2022 - Current
Sr Content & Design Manager
SUCCESS FOR ALL FOUNDATION
08.2019 - 03.2022
Vice President, Operations
SUCCESS FOR ALL FOUNDATION
08.2019 - 03.2022
Area Manager
SUCCESS FOR ALL FOUNDATION
08.1995 - 08.2006
Senior Training Specialist
JOHNS HOPKINS UNIVERSITY
08.1993 - 08.1995
Teacher
LINCOLN ELEMENTARY
08.1987 - 07.1993
BACHELOR OF SCIENCE - ELEMENTARY EDUCATION
Edinboro University
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