Tracy Holloway
Riverview,USA
Summary
Results-oriented reimbursement and access manager with expertise in rare disease and HEM/ONC biopharmaceuticals. Proven track record in enhancing patient access through effective education and streamlined operational processes. Strong collaboration with internal and external stakeholders ensures efficient claim resolution and adherence to payer requirements.
Overview
22
22
years of professional experience
1
1
Certification
Work History
ASSOCIATE DIRECTOR- FIELD ACCESS MANAGER
Blueprint Medicines
MIDWEST REGION
04.2025 - Current
- Led education efforts for HCPs and key stakeholders at clinics, centers of excellence, and dispensing pharmacies on diagnostic criteria for prior auth/appeals process, WHO criteria, NCCN guidelines, and patient services available for eligible patients.
- Managed the daily access journey with Ayvakit by processing new cases to meet defined timelines and overseeing existing patient cases through renewal authorizations, insurance changes, and patient assistance program renewals.
- Account and Case management of Ayvakit (small molecule KIT inhibitor) for 3 rare disease indications in the HEM/ONC space.
- Coordinates cross functional collaboration with national payer team, GPO and corporate account directors to operationalize dispensing pharmacies. (Mayo, University of MI, Rush Medical, Northwestern, UIC, KU, Nebraska University, Barnes Jewish, University of Iowa, etc.).
- Educated and managed alternative funding plans (AFPs) to enhance patient access.
REGIONAL FIELD ACCESS MANAGER & CENTRAL AREA VA LIASON
Averitas Pharma
GREAT LAKES REGION
09.2021 - 04.2025
- Coordinated day-to-day activities within reimbursement services, including benefit investigations, prior authorizations, denial/appeals support, and cost savings program.
- Facilitated communication between VA and healthcare providers in Central Area to streamline patient access to services.
- Liaised between provider offices, internal counterparts, and case managers at the HUB to ensure access to Qutenza for providers and patients.
- Educating appropriate office staff on prior auths, appeals, J code, CPT, and methods of product procurement via medical (buy and bill) and Rx (SP) benefits.
- Subject matter expert on medical and RX policies across government and non-government payers.
BIOSIMILARS SALES REPRESENTATIVE
Pfizer
Detroit, MI
02.2019 - 09.2021
- Recognized as top performer in the nation for 2020 due to exceptional sales results and client engagement.
- Achieved #1 national volume status consistently from 2019 to 2021 through effective strategies.
- Achieved top market share position nationally for 2019, 2020, and 2021.
- Inducted into Presidents Club in 2019 for outstanding sales performance.
- Honored with the 2020 Excellence Award for exemplary work and dedication.
- Recognized as recipient of the 2021 Upjohn Award for excellence in performance.
- Achieved recognition as 2020 Upjohn Award recipient for outstanding contributions.
- Earned #2 national ranking in 2019 due to outstanding results.
- Developed and managed accounts leveraging clinical and business acumen strategies to drive growth.
- Collaborated with key stakeholders and cross-functional teams across hospital systems, infusion centers, and clinical GI, Rheum, Oncology, and Dermatology practices to enhance service delivery.
EXECUTIVE RESPIRATORY BIOLOGICS REPRESENTATIVE
AstraZeneca
Detroit, MI
09.2017 - 02.2019
- Recruited to launch the first biologic under the Medimmune/AstraZeneca umbrella, Benralizumab, for patients with asthma caused by eosinophils.
- Surpassed fourth quarter sales goal by 240%, demonstrating exceptional market performance.
- Achieved 160% of sales goal during the first and second quarters of 2018 through effective strategies.
- Surpassed fiscal year 2018 sales objectives by achieving 150% of set goals.
- Demonstrated exceptional sales performance, ranking in the top 10% for the Central Region in Q1/2019.
- Ranked in the top 20% of national performance metrics for 2019, reflecting strong sales and strategic impact.
- Educated providers and staff on biomarkers for patient identification and collaborated on pull-through strategies in hospitals, private allergy/immunology, and pulmonary clinics.
ACTHAR NEPHROLOGY SPECIALIST
Mallinckrodt
Detroit, MI
12.2014 - 09.2017
- Promoting Acthar, an injectable biologic to transplant, academic and community nephrologists for biopsy confirmed etiologies of rare kidney disease that causes proteinuria and potential loss of kidney function.
- Rare Disease
- FY 2017 - Top 1/3 in the Nation
- FY 2016 - 120% Goal Attainment
- Referral growth of +53% FY 2016
- FY2015 - 175% Goal Attainment / 2015 Great Lakes Rookie of the Year
SENIOR UROLOGY REPRESENTATIVE
Astellas
Detroit, MI
09.2013 - 12.2014
- Educated urologists on Myrbetriq to improve treatment options for Overactive Bladder.
- Collaborated with teams to identify key opinion leaders, driving utilization of Myrbetriq while sustaining Vesicare's status as the top prescribed OAB medication.
- Achieved recognition as #2 in the nation and #1 in the local area for 2014.
- Developed and executed a strategic plan that improved performance in a historically underperforming area.
SENIOR DERMATOLOGY REPRESENTATIVE & TRAINER
ONSET DERMATOLOGICS
07.2011 - 09.2013
- Maintained a position in the top 1/3 nationally during the tenure.
SENIOR DERMATOLOGY REPRESENTATIVE
MEDIMETRIKS PHARMACEUTICALS
02.2009 - 07.2011
- Led nation in yearly growth
SENIOR DERMATOLOGY REPRESENTATIVE & TRAINER
DOAK DERMATOLOGICS
05.2004 - 02.2008
- Ranked top 1/3 nationally throughout tenure
Education
BBA - Marketing
Davenport University
Dearborn, MISkills
- Rx benefit management
- Reimbursement strategies
- Formulary policy execution
- Access strategy development
- Medicare compliance
- Procurement management
- Information analysis
- Field access optimization
- Cross-functional leadership
- National account collaboration
- Physician and staff education
- Customer focus
- Relationship building
- Trust building
Certification
PAC Certification
Timeline
ASSOCIATE DIRECTOR- FIELD ACCESS MANAGER
Blueprint Medicines
04.2025 - Current
REGIONAL FIELD ACCESS MANAGER & CENTRAL AREA VA LIASON
Averitas Pharma
09.2021 - 04.2025
BIOSIMILARS SALES REPRESENTATIVE
Pfizer
02.2019 - 09.2021
EXECUTIVE RESPIRATORY BIOLOGICS REPRESENTATIVE
AstraZeneca
09.2017 - 02.2019
ACTHAR NEPHROLOGY SPECIALIST
Mallinckrodt
12.2014 - 09.2017
SENIOR UROLOGY REPRESENTATIVE
Astellas
09.2013 - 12.2014
SENIOR DERMATOLOGY REPRESENTATIVE & TRAINER
ONSET DERMATOLOGICS
07.2011 - 09.2013
SENIOR DERMATOLOGY REPRESENTATIVE
MEDIMETRIKS PHARMACEUTICALS
02.2009 - 07.2011
SENIOR DERMATOLOGY REPRESENTATIVE & TRAINER
DOAK DERMATOLOGICS
05.2004 - 02.2008
BBA - Marketing
Davenport University