Tracy Leppert
Ignacio,CO
Summary
Dynamic leader with extensive experience at Sky Ute Casino Resort, excelling in strategic planning, digital marketing, and team leadership. Spearheaded innovative marketing campaigns, managing a $3.5M budget to significantly enhance brand visibility and growth. Expert in SEO optimization and adept at fostering vendor relations, consistently delivering projects that surpass performance metrics.
Overview
21
21
years of professional experience
Work History
Marketing Manager
Sky Ute Casino Resort
08.2021 - Current
- Interfaced with outside marketing vendors to promote projects, gather cost estimates and deliver marketing materials for production.
- Supplied marketing expertise to all company departments.
- Oversaw marketing communications, advertising and events.
- Attended marketing and sales events.
- Managed marketing budget for maximum ROI.
- Spearheaded marketing initiatives.
- Implemented segmentation and behavioral marketing messages based on customer preference, buying behavior, past email performance and marketing objectives.
- Developed strategic communication and marketing plans.
- Designed marketing strategies and goals for various departments.
- Established strategic direction for marketing and promotional activities.
- Supported marketing team members and provided empowering leadership.
- Grew client base by marketing services.
- Helped with planning and hosting of marketing events.
- Stayed within budget for marketing expenses.
- Collaborated with marketing team to develop successful marketing strategies.
- Assessed marketing data capture, accuracy and reporting configurations.
- Worked with senior leaders to determine marketing priorities.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets and developing protocol.
- Supervised marketing team of 3-5 personnel.
- Analyzed sales and marketing data for improved strategies.
- Managed $3.5 Million annual marketing budget.
- Oversaw marketing materials development and mailings.
- Oversaw marketing, PR and location-specific promotions.
Senior Marketing Specialist
Sky Ute Casino Resort
09.2019 - 08.2021
- Onboarded new team members and coached personnel in marketing tasks.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Developed questionnaires and facilitated focus group discussions.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Established and managed relationships with external data providers and research vendors.
- Generated reports to support development and implementation of marketing plans.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Wrote engaging and successful marketing, advertising, and website copy.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Tracked key metrics and developed spreadsheets and data models.
- Tracked key performance indicators to measure success of campaigns.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Utilized specialized software to capture and process data.
Marketing Coordinator
Sky Ute Casino Resort
05.2010 - 09.2019
- Answered general marketing department inquiries by email, phone, and mail.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Tracked and reported on marketing campaign responses.
- Planned and executed internal and external marketing events.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Devised content strategy to effectively engage target audiences.
- Coordinated with design and media teams to develop high-quality creative assets.
- Wrote and distributed press releases to increase brand visibility.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Conducted market research to identify new opportunities and target markets.
Marketing Administrative Assistant
Sky Ute Casino Resort
11.2003 - 05.2010
- Increased office participation in special events by creating newsletter with detailed calendars and other office updates.
- Opened and properly distributed incoming mail to promote quicker response to client inquiries.
- Created and maintained detailed administrative processes and procedures to drive efficiency and accuracy.
- Liaised between clients and vendors and maintained effective lines of communication.
- Supported company leaders by managing budgets, scheduling appointments and organizing itinerary.
- Organized logistics and materials for each meeting and took detailed notes for later dissemination to key stakeholders.
- Managed filing system, entered data and completed other clerical tasks.
- Built and maintained excellent customer relationships through timely response to inquiries and going above and beyond to accommodate unusual requests.
- Assisted coworkers and staff members with special tasks on daily basis.
- Interacted with vendors, contractors and professional services personnel to receive orders, direct activities, and communicate instructions.
- Managed paper and electronic filing systems by routing various documents, taking messages and managing incoming and outgoing mail.
- Managed phone and email correspondence and handled incoming and outgoing mail and faxes.
- Volunteered to help with special projects of varying degrees of complexity.
Education
No Degree - Mass Communications
Fort Lewis College
Durango, CO1993
Skills
- PeopleSoft
- Marketing campaign management
- Marketing analytics
- Customer relationship management (CRM)
- Market analysis
- Digital marketing
- Project management
- Data analytics
- Campaign management
Timeline
Marketing Manager
Sky Ute Casino Resort
08.2021 - Current
Senior Marketing Specialist
Sky Ute Casino Resort
09.2019 - 08.2021
Marketing Coordinator
Sky Ute Casino Resort
05.2010 - 09.2019
Marketing Administrative Assistant
Sky Ute Casino Resort
11.2003 - 05.2010
No Degree - Mass Communications
Fort Lewis College
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