Tracy Marshman

Senior Account Executive

Bialek Environments

Rockville, USA

02.2002 - Current

Generated $135 million in sales of furniture, products and services for government, healthcare and commercial facilities since 2002
Consistently surpassed assigned quota every year with the company, recognized as the top Sales Executive from 2003 to present
Successfully managed and expanded new business in assigned territory, achieving annual growth between $1-10 million
In 2024, won the competitive $2.7 million NIH Children’s Inn renovation project
In 2022, secured the 1.5 million NIH Building 10 Herman Miller Healthcare Nurses Station project, utilizing the newest product collection launched that year
In 2020, won the $10 million NIH off-campus relocation project to Rockledge Towers
In 2016, won the prestigious, $5 million Smithsonian National Air and Space Museum renovation project
In 2014, sold the prominent $2 million NIH Paoli casegoods project
In 2012, won the company’s largest DIRTT wall project to date, totaling $10 million
In 2007, sold the largest multi-year, phased Herman Miller furniture project, totaling $6 million over 5 years
In 2003, secured the company’s largest Herman Miller project of the year, totaling $4 million
Increased assigned territory volume from $1 million in 2002 to $7 million in 2024
Successfully increased sales volume and manufacturer brand recognition to Architectural & Design firms in healthcare and government facilities
In 2002 Bialek had a minimal presence in the A&D market
In 2024, 80% of the healthcare and government projects are A&D driven with 'basis of design' specifications written with Bialek represented manufacturers
Developed and executed strategic marketing plans to increase product sales.
Identified potential customers and built relationships with them.
Conducted extensive market research to develop competitive pricing strategies.
Managed day-to-day client accounts, ensuring high levels of customer satisfaction.
Analyzed industry trends and monitored competitors' activities to identify opportunities for growth.
Created detailed reports on sales performance, revenue forecasts, and budget expenditures.
Prepared presentations for clients regarding new products or services offered.
Gathered feedback from customers about their experiences with the company's products or services.
Provided timely responses to customer inquiries, complaints, or requests for information.
Tracked sales data in order to identify areas of improvement or success.
Developed strategies for increasing sales volume through existing clients as well as new ones.
Cultivated strong relationships with key stakeholders such as media outlets, suppliers, and vendors.
Created promotional materials such as brochures, flyers, emails., that highlighted the company's offerings.
Identified customer needs by asking questions and advising on best solutions.
Listened to customer needs to identify and recommend best products and services.
Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
Drove sales of company products and services by meeting with customers using strategic and organized approach.
Increased profitability and revenue by identifying customer needs and determining appropriate offerings.