Tracy Mattson
Long Beach,CA
Summary
Seasoned marketing and advertising specialist. Proven track record of managing teams to ensure the company voice and vision are communicated effectively through design and messaging. Unique background bringing together experience from sales and marketing on client, agency and vendor sides of business. Client experience includes health care, automotive and high-tech.
Overview
13
13
years of professional experience
Work History
Account Supervisor
H/L Agency
06.2021 - 09.2024
- Oversaw management of multiple lines of business for AAA and VSP B2B accounts.
- Coordinated with creative teams to develop innovative online campaigns that exceeded client expectations.
- Collaborated and partnered with creative and strategists to create new marketing strategy and goals for AAA to create cohesive campaigns for all AAA partners.
- Tracked budgets and forecasting for AAA and VSP.
- Identified opportunities for upselling additional services for AAA, through, increasing overall account value with DCO and expanding social media tactics.
- Conceived, developed and executed marketing communications and promotions on client's behalf, matching strategies to client marketing objectives and strategies.
- Developed SOWs, Change Orders, Creative Briefs to deliver all projects on scope and one time.
Freelance Senior Project Manager
The Creative Department
09.2020 - 06.2021
- Executed major rebrand for Optum California across Optum California Medical Group, Monarch HealthCare, AppleCare Medical Group aligning to singular look and feel.
- Supervised over 300 collateral pieces through internal creative team, client legal team, and strategic rebrand consultant through final client sign-off.
- Utilized project management systems, WorkFront, Asana, and internal Marketing on Demand system to manage daily tasks and approvals.
Senior Account Manager
Chrysalis Communications
03.2020 - 08.2020
- Collaborated with clients on project kickoffs to establish all project deliverables, budgets, and timelines. Clients included Spectrum Enterprise and ADP.
- Supervised team of copywriters, designers, and production artists to ensure timelines and brand standards are met.
- Orchestrated project delivery from inception to final deliverables for all client initiatives.
- Preserved clients' brand identity across all marketing activities.
Senior Account Manager
The Creative Department
12.2016 - 02.2020
- Oversaw Monarch HealthCare client with $1.1M+ budget.
- Implemented creative direction of print ads, brochures, and direct mail pieces for both Monarch HealthCare and Imperial Health Plan.
- Initiated initiative for brand review and updates that evolved brand while maintaining equity with existing patients, physicians, agents, and employees.
- Drove development and administration of microsite for Medicare Made Easy patient education.
- Launched new health plan with logo, collateral, and website development for PureLifeRaw.
Senior National Ad Sales Executive Team Lead
Internet Brands
02.2015 - 12.2016
- Lead team of 5 selling online advertising listings to prospects across North America.
- Managed customer expectations and relationships, retaining 90% of customers year over year.
- Collaborate with internal operations team to increate site traffic and generate leads.
- Averaged 118% of monthly goal for 23 months.
New Business Associate
LivingSocial
07.2014 - 01.2015
- Built merchant expectations, provided detailed of partnering with LivingSocial.
- Provided assets to continue marketing to their customers through the LivingSocial Merchant Center.
- Exceeded sales goal by 233% first month in seat and continued to exceed 100% quota each month following.
Account Supervisor
R&R Partners
05.2011 - 01.2014
- Led and developed product launches for Western Digital ensuring consistent messaging and branding across product lines.
- Managed $35MM international advertising budget.
- Supervised account team of 5 account executives, coordinators, and interns.
- Oversaw production of experiential, print, online, and broadcast.
- Facilitated day-to-day needs including briefs, estimates, creative reviews, and presentations.
Education
Bachelor of Arts - Marketing With Minor in Psychology
California State University, Fullerton
Fullerton, CASkills
- Day to Day Client Management
- Project and Brand Management
- New Business Development
- Strategic and Creative Direction
- Budget Negotiation and Management
- Production Development
Timeline
Account Supervisor
H/L Agency
06.2021 - 09.2024
Freelance Senior Project Manager
The Creative Department
09.2020 - 06.2021
Senior Account Manager
Chrysalis Communications
03.2020 - 08.2020
Senior Account Manager
The Creative Department
12.2016 - 02.2020
Senior National Ad Sales Executive Team Lead
Internet Brands
02.2015 - 12.2016
New Business Associate
LivingSocial
07.2014 - 01.2015
Account Supervisor
R&R Partners
05.2011 - 01.2014
Bachelor of Arts - Marketing With Minor in Psychology
California State University, Fullerton
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