Tracy Mayfield
San Antonio,TX
Summary
Dynamic business development leader with a proven track record in the healthcare industry. Excelling in strategic partnerships and contract negotiation. Spearheaded initiatives that drove significant market share growth while enhancing client relationships. Adept at employee training and coaching, I leverage my expertise to optimize sales performance and achieve ambitious targets.
Overview
33
33
years of professional experience
Work History
Operating Director
Cornerstone Caregiving
San Antonio , TX
07.2024 - Current
- Created budget plans for departments within the organization to track spending against allocated funds.
- Motivated and evaluated personnel for performance improvement and goal achievement.
- Formed and sustained strategic relationships with clients.
- Appraised inventory levels on frequent basis, ordering new merchandise to keep quantities well-stocked.
- Engaged community partners to develop a consistent referral volume to maintain growth and surpass growth objectives.
- Monitor progress by establishing plans, budgets, and measuring results.
- Consistently facilitated communication between departments to promote collaboration.
Director of Business Development
Opco Skilled Management
Austin, TX
01.2023 - 02.2024
- Directed sales and marketing initiatives for Austin market to enhance growth.
- Executed daily sales strategies to strengthen acute care relationships and increase referral volume.
- Maintained consistent communication with center leadership to ensure adherence to processes for optimal account growth.
Vice President, Strategy and Business Development
Sava Senior Care
Austin, TX
12.2018 - 12.2022
- Oversaw strategy and engagement for centers with identified needs and opportunities.
- Developed internal strategies to optimize time and efficiency in sales and operations.
- Connected with C-Suite executives to enhance facility, district, and division customer bases.
- Partnered with facility clinicians to identify clinical opportunities for market share growth.
Vice President of Sales
Sava Senior Care
Austin, TX
09.2017 - 12.2018
- Oversaw all sales and Marketing efforts for West Texas Division which covered 4 major cities, San Antonio, Austin, Dallas and Ft Worth
- Primarily responsible for Division sales vision and innovation
- Partnered with District Directors, Sales & Marketing to target major hospital systems, physician groups and MCO’s to drive relationship and market share
- Set monthly admission and census targets based on trend analysis and overall company resource needs.
- Partner with Div. Director of Clinical Services to understand value based outcomes which allowed centers to grow market share with key accounts in each district
- Utilized Triple Aim philosophy (Customer Experience, Outcomes and Cost Savings) to grow market share for all major managed care payors
- Worked with Division and District Operations to leverage environmental improvements to grow market share.
Dist. Director
Sava Senior Care Consulting
San Antonio, TX.
07.2014 - 08.2017
- Oversaw all Sales and Marketing function for 15 facility district that covered 7 separate counties and 5 major hospital systems
- Supported a total of 10 sales team members to which this district saw the greatest admission and sales growth for the West Texas Division
- Developed community and account sales strategies that focuses on relationship building which paved the way for maximum reimbursement to all district centers
- Conducted monthly sales meetings designed to better understand barriers and opportunities to grow market share
- Individualized training and coaching sessions to improve productivity internal and external customers
- Insured IMPACT sales model was effectively implemented with each sales team member while in their respective markets.
Area Marketing Liasion
Sava Senior Care Consulting Bastrop
Bastrop, TX.
05.2014 - 07.2014
- Oversaw all Sales and Marketing function for two centers with bed capacity totaling 192
- Covered multiple markets that spanned 4 separate counties
- Continued to support each center hitting monthly and admission targets which allowed each facility to hit their monthly EBIDARMI goal
- Arranged and conducted quarterly business development to create community synergy and project deployment
- Saw market share growth of 80% at new and existing accounts during tenure as AML
Marketing Liasion
Bastrop Nursing Center dba SSC
Bastrop, TX.
03.2014 - 05.2014
- Oversaw all sales and marketing function for 96 bed facility
- Covered multiple markets and helped facility reach monthly admission targets and EBIDARMI budgets
- Conducted weekly Impact sales calls to physicians and hospital leadership to grow and maintain market-share
- Conducted weekly business development meetings to ensure compliance with the intake and throughput of referrals.s
- Also continued prospecting in existing and new accounts to insure market share growth.
Marketing Manager
St. Josephs Home Health
Midland, TX.
01.2010 - 01.2013
- Developed and managed sales function for large Home Health Agency focusing on Cardiologist and
- Hospital Administration.
Branch Manager
Enterprise Rent A Car
Midland, TX.
01.2002 - 12.2009
- Managed Large Branch where I trained and developed incoming management trainees and Assistant Branch Managers.
Personal Banker/FSR
Chase Bank
Midland, TX.
01.1992 - 01.2002
- Developed new client through prospecting and B2B sales
- Grew portfolio and on demand deposits by 70% in first year
- Assisted Branch Director with training courses for new recruits
- Managed over 75 accounts in West Texas Area.
Education
BA - Management
West Texas A&M University
Canyon, TXSkills
- Product evaluation
- Business development
- Outside sales
- Employee training and coaching
- Contract negotiation
- Conflict resolution
- Strategic partnerships
- Budget management
- Key account management
Timeline
Operating Director
Cornerstone Caregiving
07.2024 - Current
Director of Business Development
Opco Skilled Management
01.2023 - 02.2024
Vice President, Strategy and Business Development
Sava Senior Care
12.2018 - 12.2022
Vice President of Sales
Sava Senior Care
09.2017 - 12.2018
Dist. Director
Sava Senior Care Consulting
07.2014 - 08.2017
Area Marketing Liasion
Sava Senior Care Consulting Bastrop
05.2014 - 07.2014
Marketing Liasion
Bastrop Nursing Center dba SSC
03.2014 - 05.2014
Marketing Manager
St. Josephs Home Health
01.2010 - 01.2013
Branch Manager
Enterprise Rent A Car
01.2002 - 12.2009
Personal Banker/FSR
Chase Bank
01.1992 - 01.2002
BA - Management
West Texas A&M University
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