Tracy Mclarney

I rejoined Veracode in March 2021 as a Strategic Business Development Representative and was responsible for identification and validation of new and enhanced business prospects in the West Sales Region.

In August of 2022 I resumed my additional responsibilities as Team Lead. In this capacity, I embraced a dual role as both player and coach. While maintaining my support for the West Field Sales Team as previously outlined, I assumed additional leadership duties. These included spearheading the recruitment and onboarding process for 10 team members, while also delivering continuous coaching and guidance to ensure their success.

At Capsule8, I spearheaded the transition of Business Development from outsourcing to an in-house function. My primary focus was on identifying and qualifying new business prospects, utilizing a blend of outbound prospecting and managing inbound inquiries.

Additionally, I played a key role in crafting ABM campaigns and actively engaged in both physical and virtual trade shows. Unfortunately, due to a restructuring in the marketing department, prior to the eventual acquisition by Sophos, my position was dissolved on February 10, 2021.

I started at Veracode as a Strategic Business Development Representative for the West Field Sales Team, contributing to the identification and validation of new and enhanced business prospects.

Recognized for my capabilities, I earned a promotion to Business Development Team Lead in October 2017. In this capacity, I embraced a dual role as both player and coach. While maintaining my support for the West Field Sales Team as previously outlined, I assumed additional leadership duties supporting my manager in the recruitment, onboarding and continued coaching of 15 new team members.

• In this role I worked as a strategic partner to the Southeast Enterprise field team, by identifying and qualifying net new and upgrade business opportunities.

In this role, I functioned as a Business Development Consultant and collaborated with Regional Vice Presidents and Regional Account Executives, to identify, qualify, and cultivate new business.

I also had the honor of being elected to the Business Development Board, serving from November 2014 to March 2016. As a member of this board, I actively participated in shaping monthly contests, morale-boosting initiatives, and coordinating team events. Additionally, I played a pivotal role in identifying obstacles to success and facilitating the resolution of team concerns, ensuring a cohesive and productive work environment. The BDR Function at Skillsoft was eliminated at the end of March 2016.

I began my journey at Kronos as a Territory Sales Rep, supporting the NY Enterprise team, catering to companies with over 2500 employees. During this tenure, my efforts were directed towards expanding the clientele base by nurturing existing relationships and facilitating service enhancements.

In October 2008, my responsibilities transitioned to that of a Mid-market Sales Executive for the Southeast Region, targeting companies with 50-300 employees. Here, my focus was on pioneering new opportunities in Timekeeping, HRIS, and Payroll solutions across various industry verticals.

Subsequently, in October 2009, my role evolved into that of a New England Healthcare Executive, specializing in Timekeeping, HRIS, and Payroll solutions tailored specifically for the Northeast Healthcare Vertical.