Tracy Mullen Cosker
Durham,NH
Summary
Creative and mission-driven Executive with a proven track record of success leading and growing arts and education organizations in both the non-profit and private sectors. Strong background in strategic planning, operational excellence, financial management, and program development. Ready to leverage 20+ years of diverse work and volunteer experiences in corporate and artistic sectors to grow the quality programming, operational resources, and community impact of Hubbard Hall and its educational mission now and into the future.
Overview
22
22
years of professional experience
Work History
Executive Director
Creative Ambitions Performance Studio
10.2019 - Current
- Created and launched innovative performing arts and education organization offering resident professional, community and touring productions, youth and adult education programming, and cultivating a collaborative creative community in the Seacoast area of New Hampshire.
- Oversee all aspects of productions offered by CAPS.
- Develop fundraising strategies for initial capital and ongoing operational needs.
- Develop innovative sales and marketing strategies to identify donors/sponsors and facilitate expansion.
- Identify and implement opportunities for community outreach and artistic collaboration throughout the Seacoast of New Hampshire.
- Create program and promotional materials and distribute through social media, website, and print media to engage and educate the public, donors, and artistic community.
- Exercise appropriate cost control to meet budget restrictions and maximize efficient use of funds. Maintain P&L and shoulder corporate fiscal responsibility.
- Foster culture of collaboration and inclusion with and between staff, artists, and Founders Circle (Board of Directors).
- Develop strategic partnerships with key stakeholders to expand organization reach and influence.
- Manage financial, operational and human resources to optimize organizations performance.
- Devise and present business plans and forecasts to board of directors.
- Spearhead new program initiatives to address unmet community needs and advance organization mission.
- Proven ability to develop and implement creative solutions to complex problems.
- Identify grant opportunities relevant to the organization.
Member of the Board
New Hampshire Theatre Alliance
08.2023 - Current
- Serve on board of The New Hampshire Theatre Alliance (NHTA) a nonprofit organization that works with NH theatre companies and artists to foster collaborative conversation, resource-sharing, and audience engagement. Believing that theatre is a public good vital to the health of the Granite State, advocate for the growth of NH professional, community, and youth theatre organizations highlighting the impact of the performing arts locally and statewide.
- Work to re-establish organizational oversight, fiscal responsibility, and community impact following the COVID pandemic.
- Promote effective communication among board and community members fostering collaboration in decision-making processes.
- Collaborate with community, professional, and youth theatres to promote greater success, profitability, and impact of theater companies in New Hampshire.
- Negotiate and resolve conflicts between stakeholders.
- Supported development of rebranding initiative, new adjudication ballot, updated adjudicator training, and improved community relations and communications.
- Spearheaded development and implementation of strong governance strategies, confirming compliance with laws and regulations at all times.
- Developed succession planning processes to maintain continuity in leadership during times of transition or turnover.
- Supported successful production of 2023 New Hampshire Theatre Awards Gala celebrating excellence in theatre, community, and innovation for the 2023 season.
Director of Operations and Customer Success
Aquifer
07.2021 - 09.2023
- Recruited to the executive team to lead strategic vision, growth, and operations of customer success for leading education technology and eLearning curriculum provider in the medical education space.
- Responsible for all aspects of buyer and customer journeys– supporting $8.0M of annual recurring subscription revenue with aggressive revenue growth forecasted at $9.9M and $12.8M in FY 2024 and 2025.
- Successfully closed annual subscription cycle at $8.5M with a 96% retention rate, 28% customer upsells, and a 20% growth in revenue from new business.
- Transformed assessment, technology support, relationship management, and customer success teams from siloed and passive service divisions into a comprehensive customer success model– which increased customer satisfaction and product adoption, supported proactive sales playbooks, and retention strategy– and scaled operations to reduce overhead and improve profit margins.
- Collaborated with product development, marketing, engagement, and curriculum development teams, to design and build strategic plan and go-to-market strategy for new products, including a direct-to-student product and business model for release in FY 2025.
- Lead digital customer engagement and channel marketing, targeting new and existing channels to enhance customer outreach and acquisition.
Senior Strategy and Optimization Executive
CampusWorks, Inc
05.2019 - 07.2021
- Established long-term client relationships through consistent delivery of high-quality products and services.
- Led client engagements toward institutional transformation, enabling organizations to effectively leverage strategic vision, resources, and technology to streamline operations, control costs, and drive accomplishment of goals through data-driven decision-making and exceptional student, faculty, and staff experiences.
- Subject matter expertise included strategic planning, enrollment management, communications, marketing outreach, technology optimization, and cross-divisional collaboration.
- Lead development of new online learning initiatives, faculty training and development programs, and market research, outreach and strategic recommendations for various colleges and universities.
Director, UNH Online
University Of New Hampshire
01.2016 - 02.2020
- Orchestrated strategic planning, operational design, and launch of new online learning initiative, increasing online enrollment, retention and completion by 15-40% annually through innovative enrollment, marketing and
student success strategies. - Developed and implemented aggressive online student recruitment and retention strategy focused on digital marketing, online advertising, social media, web presence, and SEO resulting in exponential increase in
online enrollment over three years - Developed UNH Online brand and future degree offerings, including market research, brand awareness,
brand positioning, social media awareness, web presence, and differentiation strategy design. - Designed new LEARNER Student Success model to support and track student experience from point of initial inquiry through to graduation and alumni engagement.
- Designed and implemented new Program development model to increase online degree offerings at an expedited pace with high level of quality to meet increased student demand and grow tuition revenue for the University.
Associate VP New Business Operations
American Public University System
10.2002 - 11.2015
- Managed workflow increases in response to University's 35%-45% annual growth rate, a direct result of successful enrollment, transfer credit, and student acquisition strategies.
- Selected to lead 6 new innovative and cross-functional divisions for APUS, requiring unique and diverse skill set enriched with project management, technology integration, enrollment management, transfer articulation and marketing expertise.
- Spearheaded and operationalized global and domestic strategic initiatives targeted at enrollment growth, profit margin optimization, and revenue diversification through effective digital channels.
- Implemented patented transfer credit evaluation system, significantly improving admissions, registration and student retention by over 25%.
- Praised for exceptional leadership in partnering with Fidelis Education to implement innovative Learning Relationship Management platform to improve student retention, engagement, and persistence.
- Designed and developed APUS's first-ever international partner program with IIE/College Campus in South Africa– and success with this venture led to development of a 5-year international strategy to increase student diversity, grow APUS brand internationally, and diversify revenue streams, incorporating digital marketing strategies, digital communication campaigns and SEO marketing.
Education
Bachelor of Fine Arts - Theater Arts
SUNY At Fredonia
Fredonia, NYMBA - Global Studies
George Mason University
Fairfax, VA05.2013
Skills
- Non-Profit and Private Sector Business Management
- Operations Management
- Program Leadership
- Strategic Planning
- Marketing, Communications and Social Media
- Innovative and Creative Problem Solver
- Member, Staff and Community Relations
- Member and Customer Databases
- Fundraising
- Team Building
- Fiscal Management and Donor Development
Timeline
Member of the Board
New Hampshire Theatre Alliance
08.2023 - Current
Director of Operations and Customer Success
Aquifer
07.2021 - 09.2023
Executive Director
Creative Ambitions Performance Studio
10.2019 - Current
Senior Strategy and Optimization Executive
CampusWorks, Inc
05.2019 - 07.2021
Director, UNH Online
University Of New Hampshire
01.2016 - 02.2020
Associate VP New Business Operations
American Public University System
10.2002 - 11.2015
Bachelor of Fine Arts - Theater Arts
SUNY At Fredonia
MBA - Global Studies
George Mason University
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