Tracy Novak
Folsom,CA
Summary
Highly creative and versatile Writer with 10+ years of experience in journalism, copywriting, editing and branding. Proficient in writing and editing accurate, informative, and effective news scripts/stories for easy consumption by the reader/ public. Deadline-driven and thriving in fast-paced environments.
Overview
17
17
years of professional experience
Work History
News Producer
KMAX TV/ CBS
2013.05 - 2020.03
- Researched, organized, and selected 15+ of the most valuable stories by collecting and analyzing local, national, and international news stories from multiple news media sources, social media, and press releases to create the most informative, accurate, clear, and timely content for the morning newscast
- Independently review, write, edit, and prepare content through proofreading and simplifying information, improving the quality of the scripts and the public understanding of each story
- Strong ability to multitask and execute fast turnover of new information, video, visuals, and soundbites for stories to keep news blocks up-to-date and maintain interest
- Established and maintained a strong reputation for consistent and effective internal communication with my fellow staff in and out of the newsroom, along with developing external relations and partnerships with other public agencies and relevant community partners to resource and confirm vital information.
Producer / Reporter
Metro Networks
2007.04 - 2009.03
- Responsible for reporting personable, informative, accurate, and educational traffic reports every 20 minutes on multiple public radio stations throughout the Central Valley.
- Researched, disseminated, edited, and updated details of road incidents from various sources (CHP Media Cad and cameras, SigAlert.com, Traffic.com, local news broadcasts, and caller reports) and produced/ prepared the template used and replicated by all Metro reporters and Metro clients for their scripts and reports.
- Maintain consistent, respectful, and timely communication with co-workers, city police, CHP dispatchers, and news media.
Freelance Copywriter and Editor
2023.02 - Current
- Writes effective copy that leads to action and results
- Writing/creating persuasive copy for ads, social media, websites, email responses, letters, etc
- Editing website and newsletter copy to keep company objectives and branding consistent and maintain priorities
- Growing understanding of SEO, CTRs, and other metrics.
Homemaker and Mother
2020.03 - Current
- At the start of the Pandemic, I removed myself from the corporate workforce to stay home
- With my husband's ever-changing work schedule and the unpredictability of daycare availability for my two young kids, I worked to stabilize our daily lives and prioritized our health and well-being.
Independent Consultant
Arbonne
2020.02 - Current
- Promoted to the top 25% of the company in 2 months through my product sales
- Match my clients with wellness products that complement their goals and achieve their desired results
- Maintain constant communication with my 145+ clients and send updates on promotions/deals that could benefit them
- Share my reviews/experiences with products and those of my clients on social media and in person
- Host events to build community with like-minded people.
Education
Bachelor of Arts - Communications
Sonoma State University
Rohnert Park, CA06.2006
Skills
- Script Writing
- Radio Reporting
- Copywriting
- Copy Editing
- Deadline Management
- Responsible Leadership
- Collaborative Teamwork
- Breaking News Coverage
Affiliations
- Active 20-30 Club of Greater Sacramento #1032
Timeline
Freelance Copywriter and Editor
2023.02 - Current
Homemaker and Mother
2020.03 - Current
Independent Consultant
Arbonne
2020.02 - Current
News Producer
KMAX TV/ CBS
2013.05 - 2020.03
Producer / Reporter
Metro Networks
2007.04 - 2009.03
Bachelor of Arts - Communications
Sonoma State University
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