Tracy Ritacco

Tracy Ritacco Web Development

12.2019 - Current

Analyzed product, market, and consumer data to improve sales strategies, resulting in 20 -30% increase in web traffic
Improved content development processes, resulting in 20% reduction in time-to-market for new content while maintaining high quality and relevance
Interpreted market research and competitor analysis to identify content gaps, attaining 45% increase in Search Engine Rankings by creating SEO- targeting content and tagging
Developed lasting relationships with key clients, resulting in 95% increase in repeat business and positive word-of-mouth referrals
Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers
Used various market research tools and techniques to gather, analyze and interpret data
Identified appropriate marketing channels and target customers for campaigns
Produced monthly reports using advanced Excel spreadsheet functions.
Participated in requirements meetings to understand business needs.
Collaborated with business-unit leaders to identify and prioritize problems.
Created various Excel documents to assist with pulling metrics data and presenting information to stakeholders for concise explanations of best placement for needed resources.

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