Tracy Sieg
Navarre
Summary
Knowledgeable Market Manager with strong background in market sales management, driving sales strategies and team leadership. Proven track record in building relationships with key clients and executing successful marketing campaigns. Demonstrated expertise in market analysis and strategic planning.
Overview
28
28
years of professional experience
Work History
Market Sales Manager
Anderson Merchandisers
09.2023 - Current
- Developed customized sales presentations to address specific client needs, leading to higher conversion rates.
- Optimized inventory management, reducing stockouts and improving on-time delivery rates.
- Increased market share by developing and implementing targeted sales strategies.
- Exceeded sales targets through effective territory management and relationship building.
- Conducted regular sales training sessions to enhance team skills and overall performance.
- Managed a high-performing sales team, consistently achieving or surpassing team quotas.
- Provided exceptional customer service, resulting in high levels of satisfaction and repeat business.
- Streamlined sales processes, resulting in improved efficiency and productivity.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
District Manager
CROSSMARK Sales and Marketing
06.2006 - 08.2023
- Responsible for all aspects of management including interviewing, hiring, disciplinary action and terminations as needed, training, scheduling, monitoring payroll, P&L, KPI’s, etc
- Travel extensively within district to manage, train, develop direct reports and audit store conditions
- Direct reports include 80 part-time and full-time merchandisers who complete services in all retailers for clients, previously included 17 Full Time Retail Supervisors
- Managed a district of GA, AL, and the FL panhandle, 3 teams (Syndicated Retail Team, Lawrence Merchandising Team and Walmart Dedicated Team) of retail/reset merchandisers
- I consistently exceed position expectations, ranking #1 within the SE Region, ranking in the top 5 DMs (out of 120) nationwide weekly, monthly, and quarterly with execution expectations, revenue, all P&L, turnover, among other KPI’s
- Supervised various locations, enforcing high-quality standards of operation.
- Ensured compliance with company policies and procedures as well as federal/state regulations by conducting regular audits of operational practices at each location within the district.
- Boosted employee morale by creating a positive work environment that encouraged teamwork, collaboration, and professional growth opportunities.
- Oversaw successful store openings, coordinating logistics, staffing, training, and promotional efforts to ensure smooth transitions for new locations.
- Fostered an environment of open communication between management teams across the district to share best practices in operations optimization and problem-solving techniques.
- Collaborated with senior management on strategic planning initiatives aimed at maximizing profitability while maintaining high standards of quality across the district.
- Streamlined operations by establishing efficient processes and communication channels between stores, leading to reduced costs and increased productivity.
- Managed budget development process for the district, allocating resources effectively to drive growth while remaining fiscally responsible.
- Championed a culture of continuous improvement by regularly soliciting feedback from employees and implementing changes based on their suggestions.
- Reduced turnover rates by implementing proactive retention strategies designed to address potential employee concerns before they escalated into resignations or terminations.
- Enhanced customer satisfaction, conducting regular store visits to ensure compliance with service standards.
- Increased employee retention through development of comprehensive rewards and recognition program.
- Drove regional performance metrics, setting and monitoring achievement goals for each district.
- Implemented new product launches effectively, ensuring staff were well-trained and inventory was strategically managed.
- Strengthened team cohesion and morale with regular motivational meetings and performance feedback sessions.
- Promoted culture of accountability, setting clear expectations and conducting regular performance evaluations.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
District Sales Manager
Scotts Miracle-Gro
02.2022 - 11.2022
- Managed 11 Home Depots and Lowe’s for Scotts Miracle Gro
- In District that included Pensacola FL to Panama City FL
- Traveled within District to increase sales, ensure product placement, business meetings with store managers and key decision makers and ensure purchase orders
- Increased market sales from 9.3M to 11.4M compared to previous years within the first 9 months in position
- Responsible for opening positions, interview, hiring, training and scheduling team of merchandisers to ensure proper store servicing, managing P&L, staying within allotted budget for payroll, travel, mileage, etc
- Fiscal Year 2022, I ranked #2 within the region and #13 (out of 281) overall nationwide with all KPI’s including meeting and exceeding sales goals while staying within budget
- Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.
- Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
- Increased sales revenue by developing and implementing effective sales strategies for the district.
- Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
- Enhanced team morale by fostering a positive work environment, recognizing achievements, and promoting professional development opportunities.
- Analyzed data trends to monitor performance metrics and develop actionable insights for continuous improvement efforts.
- Developed strong partnerships with key clients, ensuring long-term business relationships and repeat sales.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Championed a customer-first approach within the team, ensuring all representatives understood their impact on overall customer satisfaction and retention.
- Implemented innovative marketing campaigns, resulting in increased brand visibility and customer engagement.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Managed accounts to retain existing relationships and grow share of business.
Total Team Merchandiser
Premium Retail Services
01.2004 - 01.2006
- Responsible for placing displays, merchandising and training store associates on specific brands such as Beats, HP, Fuji, etc
- Resets, new item cut-ins, checking for and correcting out of stocks, installing and maintaining displays as needed, checking functionality of HP and Fuji Kiosks, contacting Technical Support as needed to trouble shoot HP and Fuji kiosks, training Photo Department associates on current product availability, product assembly, product upselling, current promotions, organizing departments, etc
Claims Adjuster
GEICO Insurance
01.2003 - 01.2006
- I handled approximately 200 claims per month including property and liability claims
- I completed a state licensing course to become licensed to handle claims in 3 other states
- Main responsibilities were customer service, investigating liability and property damage claims, issuing insurance claim payments, working in office environment, and utilizing computer, fax, e-mail, phone, etc
- To review and settle claims efficiently and timely
- Began as Claims Service Representative and was promoted to position that reviewed liability disputes, injuries, etc
- Which required additional training and licensing
Merchandiser Reset Specialist
SPAR Group
01.2002 - 01.2004
- I completed cosmetic resets in Pharmacies
- Easily and efficiently read and implemented resets using plan-o-grams
- I was consistently utilized as a Team Lead to facilitate resets, worked with store management to schedule and complete resets in a timely manner
- Worked with and trained new hires on general merchandising and resets
Third Key Holder / Store Manager
Rue 21 Tanger Outlet
01.1997 - 01.2002
- Responsible for interviewing, scheduling, opening/closing store, shrink control, attending and leading store meetings, training and supervising up to 15 employees
Education
Business Administration -
Wesleyan College
01.2005
Customer Service Specialist -
Griffin Technical Institute
01.2000
Skills
- Customer engagement
- Sales presentations
- Data-driven decision making
- Sales coaching
- Teamwork and collaboration
- Time management
- Attention to detail
- Problem-solving abilities
- Multitasking Abilities
- Excellent communication
- Team collaboration
- Team leadership
Timeline
Market Sales Manager
Anderson Merchandisers
09.2023 - Current
District Sales Manager
Scotts Miracle-Gro
02.2022 - 11.2022
District Manager
CROSSMARK Sales and Marketing
06.2006 - 08.2023
Total Team Merchandiser
Premium Retail Services
01.2004 - 01.2006
Claims Adjuster
GEICO Insurance
01.2003 - 01.2006
Merchandiser Reset Specialist
SPAR Group
01.2002 - 01.2004
Third Key Holder / Store Manager
Rue 21 Tanger Outlet
01.1997 - 01.2002
Customer Service Specialist -
Griffin Technical Institute
Business Administration -
Wesleyan College
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