Tracy Singleton
Durand,MI
Summary
Adaptable Content Manager and Copywriter with skills in managing content distribution and social media platforms. Proven ability in improving brand awareness, enhancing social media presence, and leading content teams. Strong background in collaborating with cross-functional teams to develop and execute strategic initiatives aligned with organizational goals.
Professional content strategist with robust background in managing digital content operations. Proven ability to drive engagement through strategic planning, SEO optimization, and compelling storytelling. Strong emphasis on team collaboration, adaptability, and delivering consistent results. Skilled in content creation, editorial oversight, and analytics with focus on meeting organizational goals.
Overview
11
11
years of professional experience
Work History
Content Manager & Copywriter | Social Media Lead
Automate Scale Digital Marketing Agency
11.2021 - Current
- Consistently met tight deadlines while managing multiple projects simultaneously, prioritizing tasks effectively.
- Managed content distribution to online channels and social media platforms.
- Edited and proofread all written materials, maintaining a high standard of grammar and style consistency.
- Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
- Conducted regular content audits to identify gaps and redundancies of content.
- Improved social media presence by curating shareable content that generated increased followers and engagement.
- Analyzed competitor websites to identify trends and opportunities for improvement in our own content strategy.
- Managed team of freelance writers, ensuring content was both high-quality and aligned with brand voice.
- Initiated successful email marketing campaign, significantly increasing open and click-through rates.
- Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.
- Crafted effective call-to-action statements within copy, driving desired consumer behavior and increasing conversion rates.
- Consistently met project objectives by effectively managing multiple assignments simultaneously while maintaining high-quality output.
- Contributed to team brainstorming sessions to generate innovative ideas for campaign themes and strategies.
Business Intensive Strategist, , Copy, Design, Bui
Freelance Tracy Singleton & Co
01.2019 - Current
- Collaborated with cross-functional teams to develop and execute strategic initiatives aligned with organizational objectives.
- Provided actionable insights based on data-driven analysis, enabling informed decision-making across all levels of the organization.
- Implemented innovative solutions for optimizing processes, resulting in increased efficiency and reduced costs.
- Engaged in continuous process improvement efforts that led to more efficient workflows saving both time and resources.
- Managed high-impact projects from inception to completion, consistently delivering results on time and within budget constraints.
- Led brainstorming sessions, fostering a culture of innovation and creative problem-solving within the organization.
- Created content strategies for digital media.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Helped clients develop website portals and social media pages to promote businesses.
Social Media Manager | Content & Digital Strategy
SMA Social Media Advocates | DFY Services
03.2017 - 12.2019
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Monitored social media trends to keep brand's content relevant and engaging.
- Increased follower engagement with interactive content and timely responses to comments.
- Implemented content calendar to ensure timely and organized posting across all channels.
- Curated diverse range of content, from informative blog posts to engaging videos, to cater to different audience preferences.
- Managed multiple social media platforms, ensuring consistent and impactful brand messaging.
- Analyzed competitor social media activities to identify opportunities for brand differentiation.
Virtual Assistant ,Content Social Media Management
CEO Multiple Brands, Mindlight LLC, Coaching, CCC
03.2016 - 12.2019
- Monitored emails, organized inbox, and prioritized messages for supervisor.
- Answered and screened calls to provide information, schedule appointments and take detailed messages.
- Facilitated smooth operations with proficient data entry and document management for various projects.
- Maintained a well-organized database system for improved information accessibility in daily operations.
- Enhanced client satisfaction by efficiently managing and organizing schedules, appointments, and travel arrangements.
- Set up virtual Zoom meetings, invited guests and disseminated agendas.
- Upheld the highest standard of confidentiality when handling sensitive information related to clients'' personal or business affairs.
- Researched topics and events to support supervisor's work agenda and projects.
- Executed travel arrangements by researching and booking flights and accommodations.
- Organized and managed team tasks using Trello and Asana.
- Improved team collaboration by organizing virtual meetings, preparing agendas, and taking accurate meeting minutes..
- Develop and implement social media brand strategies, campaigns, and plans to build brand/company awareness
- Lead graphic designer team to design, create, manage all social media marketing campaigns, promotions and advertising
- Design and implement social media strategy to align with business goals which includes engagement, hashtag, Content and conversion strategy, using best practices.
- Website maintenance. Blog edit and publishing
- Manage content team, social media accounts, including overseeing digital marketing campaigns, posting regular content for members and supporters, and responding to messages.
Virtual Assistant/ Recruiter| Social Media Manager
Hearts and Hands Homecare
02.2014 - 11.2017
- Monitored emails, organized inbox, and prioritized messages for supervisor.
- Answered and screened calls to provide information, schedule appointments and take detailed messages.
- Facilitated smooth operations with proficient data entry and document management for various projects.
- Maintained a well-organized database system for improved information accessibility in daily operations.
- Elevated client experience by providing timely customer support via phone calls, emails, and live chat platforms.
- Upheld the highest standard of confidentiality when handling sensitive information related to clients'' personal or business affairs.
- Managed diverse range of administrative tasks, ensuring timely preparation and submission of documents and reports.
- Interacted with vendors, contractors and professional services personnel to receive orders, direct activities, and communicate instructions.
- Recorded new hires, transfers, terminations, changes in job classifications and merit increases to main human resources files.
- Increased office participation in special events by creating newsletter with detailed calendars and other office updates.
- Streamlined communication between candidates and hiring managers, leading to higher satisfaction on both sides.
- Organized and attended job fairs and networking events, increasing visibility and candidate pipeline.
- Negotiated employment terms with candidates to mutual satisfaction, streamlining onboarding process.
- Conducted market research to ensure competitive salary offers, attracting high-caliber candidates.
- Coordinated with marketing team to align social media strategy with overall marketing objectives.
- Increased follower engagement with interactive content and timely responses to comments.
- Streamlined content creation process, allowing for more frequent and impactful posts.
Education
Certifications - Copywriting, Design, Funnel Building
FG Society Master Marketer Certification
01-2020
Certification - Digital Marketing
TDG- Service Provider Digital Marketing
01-2019
Certification - Social Media Marketing
SMU Social Media University
01-2018
Skills
- Social Media Management
- Teamwork and Collaboration
- Content Creation
- Content Editing
- Strategic content planning
- Content Development
- Brand Messaging
- Creative Storytelling
- Content Writing
- Copywriting
- Copyediting
- Email Marketing
Timeline
Content Manager & Copywriter | Social Media Lead
Automate Scale Digital Marketing Agency
11.2021 - Current
Business Intensive Strategist, , Copy, Design, Bui
Freelance Tracy Singleton & Co
01.2019 - Current
Social Media Manager | Content & Digital Strategy
SMA Social Media Advocates | DFY Services
03.2017 - 12.2019
Virtual Assistant ,Content Social Media Management
CEO Multiple Brands, Mindlight LLC, Coaching, CCC
03.2016 - 12.2019
Virtual Assistant/ Recruiter| Social Media Manager
Hearts and Hands Homecare
02.2014 - 11.2017
Certifications - Copywriting, Design, Funnel Building
FG Society Master Marketer Certification
Certification - Digital Marketing
TDG- Service Provider Digital Marketing
Certification - Social Media Marketing
SMU Social Media University
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