Summary
Work History
Education
Skills
Timeline
Licensing
Overview
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Tracy Steen Hole

Tracy Steen Hole

Vice President of Sales
Plainfield,IL

Summary

As a dynamic leader, I consistently enhance sales through innovative strategies and robust team leadership. Industry expert, skilled at setting priorities to meet deadlines and manage diverse projects simultaneously to deliver on targets. Expertise in relationship building and sales analytics to drive effective action plans for profitability. Skilled in navigating carrier partnerships and fostering cross-functional collaboration with internal and external stakeholders to drive market expansion. Creates cultures that support and drive accountability, collaboration, and continuous improvements for the achievement of sales optimization. Exceptional decision making and interpersonal communication skills drive measurable engagement, competitive positioning and revenue generation.

Work History

Vice President of Sales

Freeway Insurance
04.2017 - Current
  • Accelerated $18M of profitable revenue generation or 107% to budget through analysis and execution of data driven decision making enabling strategic actions within the region
  • Achieved $8M in EBITDA profitability or 117% to budget by developing and executing strategic growth plans, communicating expectations, and leveraging company resources
  • Led a high-performing sales team of 5 district managers supported by coaching and mentoring while indirectly overseeing 56 store managers and 75 agents located in 55 stores and 1 call center
  • Added new carrier contracts and maintained existing carrier partnerships to secure favorable results and commissions for long-term success
  • Developed call center approach to maximize sales impact for 50,000 monthly inbound calls by strategic talent placement driven by behavioral metrics and volume trends
  • Engaged in product, sales, and operations training for acquisition initiative of Acceptance Insurance to raise awareness and grow revenues while maintaining brand strength
  • Developed short and long-term sales strategies to gain market share and increase revenue
  • Collaborated with cross-functional teams for operating system enhancements resulting in increased sales
  • Ensured compliance with company policies and procedures as well as federal/state regulations by conducting audits of operational practices leading to 98% of all policy submissions without error
  • Identified training hubs and developed locations by conducting regular workshops on sales skills and store level operating excellence

Illinois State Market Leader

Insure One, rebranded to Freeway
10.2010 - 04.2017
  • Supervised 65 stores in state of Il and WI, enforcing high-quality standards of operation
  • Navigated carrier relationships to secure book for preferred carriers: Allied, Hartford, Safeco and Travelers
  • Led rollout of new products and services (tax filing, vehicle warranty, AD&D) to market with carefully orchestrated go to market strategies
  • Boosted employee morale by creating a positive work environment that encouraged teamwork, collaboration, and professional growth opportunities
  • Oversaw successful store openings, coordinating logistics, staffing, training, and promotional efforts to ensure smooth transitions for new locations
  • Developed and executed comprehensive training programs for 65 store managers, resulting in improved employee performance, customer satisfaction and bench creation for many future leadership roles
  • Enhanced company reputation through community involvement, developing partnerships with local organizations and participating in charitable events
  • Coordinated with marketing to launch promotional campaigns, boosting customer engagement, brand awareness and sales

District Manager

Insure One, rebranded to Freeway
03.2002 - 10.2010
  • Achieved sales goals by executing action plans for 12 district stores and 1 internal sales call center
  • Leader in life insurance sales, and nation safe driver ancillary products
  • Fostered performance development of staff through ongoing coaching and mentoring best practices
  • Strengthened team cohesion and morale with regular motivational meetings and performance feedback
  • Monitored competitor activity, adapting strategies to maintain competitive advantage
  • Trained team of 25 to de-escalate and resolve customer complaints with timely and professional service
  • Trained store manager team of 12 to act as a liaison to assist clients with claims for timely resolution and optimal outcomes

Agent

Nationwide Insurance
08.1994 - 03.2002
  • Achieved sales and growth goals
  • Developed book of business consisting of 70% referrals
  • Led policy growth on life and commercial policies
  • Maintained records of client communications, transactions, & policies for seamless operations

Education

Bachelor of Science - Management

DePaul University
Chicago IL

Skills

  • Coaching and Mentoring
  • Change Management
  • Sales Team Management
  • Sales Pipeline Management
  • Territory Management
  • Sales Training
  • Channel Partnerships
  • Relationship Management
  • Call Center Management
  • P&L Analysis
  • Acquisition Integration
  • Business Planning for Growth

Timeline

Vice President of Sales

Freeway Insurance
04.2017 - Current

Illinois State Market Leader

Insure One, rebranded to Freeway
10.2010 - 04.2017

District Manager

Insure One, rebranded to Freeway
03.2002 - 10.2010

Agent

Nationwide Insurance
08.1994 - 03.2002

Bachelor of Science - Management

DePaul University

Licensing

  • P&C Licensed in 26 States, IL License #2145038
  • Life and Health License
  • Series 6/63 License

Overview

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Years of insurance experience in P&C, L&H, 6/63 lines

Tracy Steen HoleVice President of Sales