Tracy Tomlin
Hollister,CA
Summary
Resourceful leader with over two decades of experience driving sales, executing strategic events, and delivering exceptional customer experiences. Skilled in client management, budget oversight, process optimization, and stakeholder collaboration. Adept at leveraging market insights to identify opportunities and develop targeted campaigns. A creative problem-solver who achieved ambitious targets.
Overview
34
34
years of professional experience
Work History
Sales Manager
Visit San Jose/Team San Jose
San Jose, CA
08.2024 - Current
- My role encompasses managing the California market, overseeing express meetings in the convention center, and handling sales and booking operations for self-contained hotel events.
- Managed the sales cycle from lead generation to contract closure for TSJ facilities and partner hotels through strategic planning and direct selling initiatives.
- Generated revenue through successful room night production and systematic account management, while building strong partnerships with hotel stakeholders.
- Drove business growth through strategic site inspections, industry event participation, and consistently maintaining partnerships to achieve production targets.
Events & Group Sales Department Manager
Winchester Mystery House
San Jose, CA
05.2023 - 06.2024
- Achieved 38% revenue growth by enhancing the venue's value proposition, acquiring SMERF accounts, implementing strategic price increases, conducting thorough cost analysis, and executing compelling internal events, all supported by targeted vertical marketing strategies.
- Authored a corporate mission statement and implemented comprehensive department policies to strengthen the business structure.
- Served as the primary client liaison, ensuring seamless event logistics, and fostering strong vendor relationships.
- Cultivated a high-performing Sales and Events team through strategic leadership, implementing regular collaborative meetings, and tailored coaching sessions to boost individual and collective performance.
- Developed persuasive presentations for senior management, outlining innovative event concepts, pricing strategies, and product development initiatives.
- Collaborated with the marketing team to design targeted campaigns, maximize event impact and reach, and create new collateral materials.
- Improved venue rental contract to align with new business objectives and improve client experience.
- Managed the end-to-end event lifecycle, from sales to execution, including bar staff supervision, event coordination, and on-site management, ensuring client satisfaction and operational excellence.
Online Sales and Consignment Specialist
Organized Selling Solutions/New and Nostalgic Treasures
Hollister, CA
10.2009 - 05.2024
- Trained and consulted with clients on estate sales, providing guidance and options for liquidating personal belongings, and valuable items.
- Exceeded monthly revenue targets by identifying profitable resale products, and prioritizing customer satisfaction.
- Optimized client portfolios and uncovered growth opportunities, enhancing the overall client experience.
- Utilized sales data analysis to inform strategic business decisions and improve performance.
- Managed the sales pipeline effectively, consistently meeting or surpassing targets through strong organizational skills.
- Implemented process improvements and innovative sales techniques to adapt to evolving market conditions.
- Devised and executed successful online sales strategies across diverse product categories.
Marketing Events Coordinator-Contract Position
Sunrise Senior Living
Cupertino
11.2022 - 05.2023
- Arranged captivating customer events and business development initiatives for Sunrise Senior Living, fostering lasting connections with prospective clients and business partners.
- Strategically selected and secured premier event venues, negotiating optimal reservations, and catering contracts to ensure unforgettable client experiences.
- Executed all facets of events, ensuring an unparalleled customer journey from start to finish, while adhering to budgetary and timeline constraints.
- Delivered uncompromising, high-touch customer service, anticipating and exceeding client and sales team expectations during community events.
- Pioneered tactics to transform event attendees into valuable referral sources and sales leads, implementing robust post-event follow-up processes, and CRM data capture.
Volunteer Marketing & Events Assistant
Yamamoto Hula Ohana
San Juan Bautista, CA
08.2014 - 01.2021
- Collaborated with numerous organizations, providing end-to-end event support, including logistics management, pre-planning coordination, on-site event duties, and vendor set-up assistance.
- Orchestrated a diverse, multicultural event by personally securing business partnerships and donations, ensuring cost-effective execution.
- Organized successful seasonal benefit performances with local nonprofits, meeting 100% of cause objectives through strategic partnerships.
- Designed and produced effective marketing materials, enhancing community engagement for events.
- Negotiated discounted group hotel rates for out-of-town performances, optimizing the travel budget.
- Built strong community relationships through successful event execution, fostering ongoing collaboration.
Homeschool Educator-Parent
Ocean Grove Charter School
Hollister
08.2009 - 05.2015
- Developed and implemented personalized curricula for homeschooled student and maintained high student engagement across various subjects through motivational teaching techniques
- Facilitated significant academic progress through strategic resource selection and engaging, hands-on learning experiences
- Collaborated with Ocean Grove Charter School, providing detailed progress reports to support individualized learning plans
Regional Partner Marketing Sales Manager
WorldCom-MCI
San Jose
06.1994 - 08.1999
- Secured endorsements from major organizations, including university alumni associations, enhancing access to their membership bases.
- Boosted brand visibility by engaging with diverse customer segments at industry events.
- Generated high-quality leads through strategic partnerships, driving significant sales growth.
- Created and executed marketing strategies tailored to specific regions, enhancing overall effectiveness.
Account Executive
Dialnet-LDDS Communication - WorldCom
San Ramon, CA
09.1991 - 06.1994
- Established strategic co-marketing alliances with non-profit organizations, expanding qualified B2B prospect base while minimizing acquisition costs.
- Designed and implemented partnership strategies with regional municipalities, achieving a 120% increase in sales through focused analysis.
- Mastered advanced selling techniques and market strategies via seminars.
Education
Bachelor of Arts - Advertising/Marketing in Mass Communication
San Jose State University
San Jose05.1991
Skills
- Event Planning
- Affiliate Program Management
- Customer Relationship Management (CRM)
- Accurate Sales Forecasting
- Collaborative Relationship Development
- Effective Written Communication
- Versatile Approach
- Strategic Solutions Development
- Strategies and goals
- Project Management
Websites
References
Available upon request
Timeline
Sales Manager
Visit San Jose/Team San Jose
08.2024 - Current
Events & Group Sales Department Manager
Winchester Mystery House
05.2023 - 06.2024
Marketing Events Coordinator-Contract Position
Sunrise Senior Living
11.2022 - 05.2023
Volunteer Marketing & Events Assistant
Yamamoto Hula Ohana
08.2014 - 01.2021
Online Sales and Consignment Specialist
Organized Selling Solutions/New and Nostalgic Treasures
10.2009 - 05.2024
Homeschool Educator-Parent
Ocean Grove Charter School
08.2009 - 05.2015
Regional Partner Marketing Sales Manager
WorldCom-MCI
06.1994 - 08.1999
Account Executive
Dialnet-LDDS Communication - WorldCom
09.1991 - 06.1994
Bachelor of Arts - Advertising/Marketing in Mass Communication
San Jose State University
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