Tracy Broughton
Deland,United States
Summary
Professionally have demonstrated a history of managing a diverse team of 50+ employees, driving revenues, monitoring costs, and maintaining luxury hospitality standards. Responsible for directing and administering the activities and services of all daily operations in the spa's continuing effort to deliver exceptional client services, and financial profitability.
Overview
13
13
years of professional experience
Work History
Board of Directors Member
YES - Youth Emotional Support
Port Orange, FL
01.2019 - Current
- Youth Emotional Support (YES) provides awareness and access to specialized mental health training and supportive resources for individuals, families, community allies, and professional partners.
- Creates all social media content.
- Collaborates and assists in event planning and fundraising.
- Attends board meetings, participates in discussions, and votes on important matters.
Spa Director
Spa At Riverview
New Smyrna Beach, FL
10.2011 - Current
- Direct and administer all spa operations to include, but not limited to, client services, product quality and innovation, merchandising and marketing/revenue generation, inventory management and cost controls, systems use and management, budget and forecasting, report generation, department management, policy and procedure implementation and enforcement, and continued education participation.
- Develop and implement spa menus, and marketing strategies.
- Initiate and implement marketing and up-selling techniques to promote spa services, to maximize overall revenue.
- Monitor and assess service and satisfaction trends, evaluate and address issues, and make improvements accordingly.
- Monitor and develop team member performance to include, but not limited to, providing supervision and professional development, scheduling, conducting counseling and evaluations, and delivering recognition and rewards.
- Recruit, interview, and train team members.
- Ensure team members have current knowledge of spa products, services, facilities, events, pricing, and policies.
- Resolve client issues and concerns to retain client satisfaction and retention.
Education
Associate of Science - Hospitality Administration And Management
Daytona State College
Daytona Beach, FL04-1993
Skills
- Operations management
- Spa software proficiency
- Inventory controls
- Latest industry trends
- Schedule management
- Marketing initiatives
- Menu development
- Product and service sales
- Financial administration
- Health and safety compliance
- Recruitment and hiring
- Social media marketing
Finances
Spa at Riverview's financial growth under my management.
- 2014
$2,108,799
- 2024
$3,736,624
Timeline
Board of Directors Member
YES - Youth Emotional Support
01.2019 - Current
Spa Director
Spa At Riverview
10.2011 - Current
Associate of Science - Hospitality Administration And Management
Daytona State College
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