Summary
Overview
Work History
Education
Skills
Additional Information
Writing, Hiking, Rock Climbing, and Baking
Languages
Timeline
Generic

Tracy Aronoff

Huntington Woods,MI

Summary

Passionate and dedicated brand expert who thrives off of driving business forward in the digital age. Over 20 years of experience in brand building and communication planning to align client business, strategic initiatives, customer insights, messaging, and media-both online and offline-to deliver proven results.

Overview

20
20
years of professional experience

Work History

VP, Strategy

Eversana Intouch
  • Successfully lead strategic planning initiatives for healthcare clients with multi-million-dollar budgets, such as Teva Pharmaceuticals, Lundbeck, and Exact Sciences. Achieved consistent year-over-year growth through implementation of creative business solutions.
  • Enhanced client/agency relationship by leading annual brand-planning initiatives, showcasing insights-based solutions.
  • Demonstrate thought-leadership and innovation POVs ranging in topics from women's healthcare, digital mental health trends, art of story telling, AI in market research and other relevant industry trends.
  • Quarterback strong team of strategic planners to help grow, skillfully handle challenges and guide them along their career journey.
  • Successfully completed Eversana's Capstone Executive Leadership Program, showcasing expertise in a comprehensive 90-minute presentation to Eversana Executive team members.

SVP, Group Strategy Director

MRM/McCann
09.2019 - Current
  • Guided and supported team of ten brand strategists in maximizing performance and achieving excellence at MRM.
  • Led and Implemented comprehensive communication strategies for various clients including General Motors (GM), GM business verticals, AAA, Allegra (Global), Cleveland Clinic; additionally spearheaded new business strategic initiatives.
  • Facilitated global workshops and visioning sessions for clients seeking transformational business solutions.
  • Developed trend, consumer mindset, and cultural POVs to deliver contextually relevant insights and ideas to agency leads and client teams.

Executive Team Marketing Director

Tamarack Camps
10.2016 - 09.2019
  • Successfully launched integrated marketing campaign delivering increased recruitment, sales, donor engagement and event participation.
  • Developed cost-effective turnkey marketing solutions for easy and consistent implementation and measurement.
  • Boosted revenue by creating a new income-generating program for Tamarack — rebuilding and rebranding the year-round retreat center program for corporate or private events.
  • Facilitated communication between board members and executive team.

Vice President, Strategy Director

Commonwealth McCann
01.2015 - 10.2016
  • Worked with Chevrolet leadership to create first-ever strategic marketing platform for Chevrolet brand in North America.
  • Developed and implemented targeting, positioning, competitive and SWOT analyses for Chevrolet cars, including launch of environmentally-friendly Bolt and Volt models.
  • Spearheaded deployment of strategic initiatives across Chevrolet agencies media, digital, experiential, and retail.
  • Created strategic, forward-thinking perspectives on emerging trends with potential impacts on Chevrolet's business and communications for various stakeholders.
  • Managed and mentored team of North American brand strategists.

Vice President, Strategic Planner

Doner
11.2004 - 12.2014
  • Developed highly successful communication strategies, which include branding, positioning, messaging, and targeting for wide variety of clients — Serta, AutoTrader.com, Electrolux, Eureka Cat's Pride, Sirius, and Six Flags.
  • Performed quantitative and qualitative research to gain valuable insights, build effective campaigns, and identify key solutions to business problems.
  • Worked with Doner's new business team to efficiently develop insights, target personas, and strategic platforms for new business pitches.
  • Managed Doner's Marketing Intelligence Center; utilized databases and resources to seed information to appropriate teams throughout the agency, as well as actively sought out new resources.

Education

Study Abroad Program - Spanish Language and Literature

University of Wisconsin-Platteville

Master of Science - Integrated Marketing Communications

Northwestern University
Evanston, IL
01.2002

Bachelor - Arts - Liberal Arts curriculum

University of Michigan
Ann Arbor, MI
01.1998

Skills

  • Strategic Planning Leadership
  • Business Development
  • Data Analysis
  • Market Research
  • Artificial Intelligence
  • Omnichannel Strategies
  • Customer Experience

Additional Information

Fluent in Spanish, self-proclaimed podcast addict, and love all things outdoors.

Writing, Hiking, Rock Climbing, and Baking

When I'm not immersed in my work, you'll likely find me enjoying quality time with my family, writing for the sake of writing, conquering National Parks, attempting to rock climb, and/or perfecting my less-than-perfect culinary skills in the kitchen.

Languages

Spanish
Professional Working
Hebrew
Limited Working

Timeline

SVP, Group Strategy Director

MRM/McCann
09.2019 - Current

Executive Team Marketing Director

Tamarack Camps
10.2016 - 09.2019

Vice President, Strategy Director

Commonwealth McCann
01.2015 - 10.2016

Vice President, Strategic Planner

Doner
11.2004 - 12.2014

VP, Strategy

Eversana Intouch

Study Abroad Program - Spanish Language and Literature

University of Wisconsin-Platteville

Master of Science - Integrated Marketing Communications

Northwestern University

Bachelor - Arts - Liberal Arts curriculum

University of Michigan

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Tracy Aronoff