Traevon Gresham
Atlanta,GA
Summary
Dynamic marketing professional with a proven track record at CRU, excelling in campaign management and community engagement. Adept at boosting brand awareness and fostering customer relationships, I leverage creative direction and effective communication to drive impactful marketing strategies. Passionate about achieving results and enhancing team performance through innovative approaches. Dedicated Basketball Coach well-versed in developing skilled players and good citizens with diverse abilities in athletic, academic and social arenas. Award-winning competitor with demonstrated track record of success in team and program leadership while promoting the success of individual players. Offering 20 years of experience in sports.
Overview
5
5
years of professional experience
Work History
Team Scoot Pro 16 Basketball Coach
Puma Sports
04.2025 - Current
- Create and Upload Highlights for players to be identified by Scouts at the collegiate and professional levels.
- Coordinated special events such as pre-season tryouts, training camps and special workshops to support team goals.
- Motivated athletes to become stronger, more agile, and more effective through training habits and proper nutrition.
- Facilitated group coaching sessions and provided individual coaching support.
Interrelated Counselor
Atlanta Public Schools
08.2022 - Current
- Used cognitive behavior therapy to assist clients in recognizing and redirecting poor habits.
- Guided clients in developing skills and strategies for dealing with problems.
- Implemented evidence-based therapeutic interventions to promote positive behavior change.
- Conducted assessments to determine progress and performance and report findings to relevant authorities.
Marketing Manager
CRU
03.2022 - Current
- Created promotional content using all social media platforms.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Devised content strategy to effectively engage target audiences.
Business Development Representative
Transportation Insight
02.2022 - 08.2023
- Generated new business with marketing initiatives and strategic plans.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Brought in new accounts through successful networking strategies and promotional approaches.
- Reached out to potential customers via telephone, email, and in-person inquiries.
Assistant Varsity Boys Basketball Coach
Clarke Central High School
08.2020 - 05.2022
- Promoted good sportsmanship with competing teams on- and off-field.
- Acted as positive role model for team participants and in community.
- Evaluated individual knowledge, skills, and strengths, and assigned team positions to maximize talent areas.
- Developed and implemented effective training and skills development strategies to improve overall team performance.
Emotional and Behavioral Disorders Counselor
Clarke County Public Schools
08.2020 - 02.2022
- Cultivated connections and strong student rapport to foster classroom engagement, in addition to recording student progress to inform parents and school administration.
- Redirected students using Positive Behavior Support (PBS).
- Partnered with standard education teachers from across academic departments.
- Led activities that developed students' physical, emotional, and social growth.
Social Media Specialist
Boys and Girls Club of Athens
05.2020 - 02.2022
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
Education
Master of Science - Child Psychology
University of Georgia
GA12-2022
Bachelor of Science - Child Development
Georgia Southern University
Statesboro, GA05-2020
Skills
- Marketing campaign management
- Creative direction
- Performance tracking
- Event promotion
- Community engagement
- Social media and promotions
- Calendar management
- Adaptability
- Effective communication
- Public relations
- Creative and innovative
- Customer relationship management
Timeline
Team Scoot Pro 16 Basketball Coach
Puma Sports
04.2025 - Current
Interrelated Counselor
Atlanta Public Schools
08.2022 - Current
Marketing Manager
CRU
03.2022 - Current
Business Development Representative
Transportation Insight
02.2022 - 08.2023
Assistant Varsity Boys Basketball Coach
Clarke Central High School
08.2020 - 05.2022
Emotional and Behavioral Disorders Counselor
Clarke County Public Schools
08.2020 - 02.2022
Social Media Specialist
Boys and Girls Club of Athens
05.2020 - 02.2022
Master of Science - Child Psychology
University of Georgia
Bachelor of Science - Child Development
Georgia Southern University
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