Tralen Doler
New York,NY
Summary
Dynamic Marketing Director offering many years of progressive experience in live entertainment. Strategic decision maker and operational problem solver. Develops successful programs that drive company growth and revenue.
Overview
13
13
years of professional experience
Work History
Director of Business Development
SpotCo
New York, NY
03.2023 - 09.2024
- Crafted new strategic direction to enhance organizational identity
- Developed new revenue channels beyond traditional Broadway, boosting annual revenue by 10%
- Implemented new pitch techniques, securing a 40% rise in client acquisitions
- Generated detailed monthly reports on progress towards new business targets
- Managed the entire sales cycle process including prospecting, lead generation, qualifying prospects, presenting solutions, negotiating terms and closing deals.
- Executed marketing campaigns to create brand awareness and drive customer acquisition strategies.
- Monitored competitor activities by gathering current marketplace information on pricing strategies, new products and services.
- Provided guidance in developing pricing models for products or services based on customer requirements.
V.P. of Sales and Marketing
Broadway Licensing Global
New York, NY
08.2021 - 09.2022
- Led all sales and marketing across 3 verticals and five unique brands.
- Developed and implemented strategies to increase sales revenue consistently surpassing targets.
- Managed over 20 team members across sales and marketing units.
- Presented quarterly updates on metrics, KPIs, and growth opportunities to the Board of Directors
- Served as main spokesperson for media interactions
- Oversaw initiatives related to sponsorship, philanthropy, and EDIA.
- Developed key relationships with customers in order to build loyalty and trust.
- Established pricing strategies based on market conditions and product demand.
- Negotiated contracts with vendors for products or services related to the sale of goods or services.
- Oversaw the planning and execution of trade shows, conferences, conventions, workshops, and other events related to sales and marketing initiatives.
- Developed content for websites, brochures, presentations, emails, aimed at increasing brand awareness.
- Reviewed competitor activity in order to stay ahead of industry developments.
- Coached, developed and motivated team to achieve revenue goals.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
V.P. of Streaming
Broadway Licensing Global
New York, NY
04.2020 - 08.2021
- Led the creation, development, and management of a global OTT streaming platform.
- Implemented cohesive brand identity through creation of name, logo, voice, and vision.
- Collaborated with CEO to set viewership and revenue targets.
- Worked alongside outside firms to formulate detailed marketing plans.
- Managed external communication strategy for the press team.
- Spearheaded content acquisition strategy.
- Managed high-value deal negotiations and closings.
- Acted as company's representative at key industry functions
- Generated leads through cold calling, networking, referrals.
- Developed relationships with key clients to maximize revenue potential.
Director of Sales and Marketing
Broadway Licensing Global
New York, NY
06.2017 - 04.2020
- Developed and implemented brand identity for start-up company.
- Oversaw development of new website.
- Planned promotional events such as trade shows, conferences, webinars.
- Led presentations to prospective clients to drive new revenue streams.
- Organized all conference events enhancing brand engagement.
- Created and managed budgets for sales and marketing initiatives.
- Managed relationships with vendors to ensure quality services at competitive rates.
- Established key performance indicators for evaluating success of sales efforts.
- Directed staff of 5 in effective sales techniques and processes.
Content Manager
Music Theatre International
New York, NY
01.2015 - 05.2017
- Oversaw the complete process for new titles, from inception to release.
- Worked alongside authors in designing effective marketing initiatives.
- Formulated plans to enhance audience engagement and increase profitability of evergreen shows.
- Collaborated with the IT team to develop and launch a new website.
- Directed freelance team by allocating projects and tracking deadlines.
- Coordinated all digital communication initiatives.
- Developed and managed conference-related materials and giveaways.
- Monitored performance metrics to identify areas of improvement in content quality and delivery.
- Maintained an editorial calendar to plan upcoming content initiatives in advance.
Amateur Licensing Representative
Music Theatre International
02.2012 - 12.2014
- Coordinated theatrical production activities spanning several regions.
- Addressed client needs via phone, email, and website.
- Catalogued detailed profiles for upwards of 350 titles in the MTI collection.
- Collaborated effectively across diverse, departmental teams.
- Developed and maintained relationships with customers to ensure their satisfaction with the licensing process.
- Reviewed existing licenses to ensure compliance with applicable laws and regulations.
- Developed strategies for streamlining the licensure process while ensuring compliance with applicable laws and regulations.
Education
Bachelor of Arts, Theatre - Theatre, Music
UNIVERSITY OF PUGET SOUND
Tacoma, WA01.2000
Inclusive Leadership -
ASCENSION WORLDWIDE
10.2024
From Ally to Accomplice -
THE WOKE COACH
01.2021
Skills
- Sales leadership and training
- Stakeholder Management
- Lead Generation
- Competitive intelligence
- Content Strategy
- Campaign Development
- Strategic Planning
- Market Penetration
Volunteer Experience
- Educational Theatre Foundation, Streaming and Marketing Team, Assisted in the production, distribution and marketing for the annual Theatre Alive gala for service organization providing financial support to enhance excellence in theatre education and to expand access to K-12 school theatre programs for every child.
- New York Theatre Barn, Advisory Board Member, Aid in fundraising efforts, visibility, and programming for an anti-racist non-profit theatre company that serves as a home for original culture shifting musicals during incubation.
- Ackerman Institute's Gender & Family Project, Producer, for yearly "Night of a Thousand Genders" gala Co-producer Pride March, Co-conceive and produced yearly fundraising event and NY Pride March presence including talent acquisition and management, run-of-show planning, and venue identification for service organization that provides comprehensive multidisciplinary services for gender expansive children, transgender adolescents, their families and communities.
- Gender Conference NYC, Support Staff, Support in service roles (room monitor, help desk, check-in) for yearly conference that provides a supportive space for transgender and gender creative youth, their families, allies and the professionals in their lives.
SPEAKING ENGAGEMENTS
- International Thespian Festival
- NAMT Spring and Fall Conference
- TYA/USA Restart Conference
- AACT Webinar
- Filmed Live Musicals Podcast
- Backstage Talk Podcast
TEACHING EXPERIENCE
- Eastern Illinois University, Adjunct Faculty
- Rockford College, Guest Masterclass Teacher
- Allegra Dance Studio, Staff Teacher
- Stars of Tomorrow Academy, Staff Teacher
Timeline
Director of Business Development
SpotCo
03.2023 - 09.2024
V.P. of Sales and Marketing
Broadway Licensing Global
08.2021 - 09.2022
V.P. of Streaming
Broadway Licensing Global
04.2020 - 08.2021
Director of Sales and Marketing
Broadway Licensing Global
06.2017 - 04.2020
Content Manager
Music Theatre International
01.2015 - 05.2017
Amateur Licensing Representative
Music Theatre International
02.2012 - 12.2014
Bachelor of Arts, Theatre - Theatre, Music
UNIVERSITY OF PUGET SOUND
Inclusive Leadership -
ASCENSION WORLDWIDE
From Ally to Accomplice -
THE WOKE COACH
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