TRAM HUYNH

Website: https://pathway.edu.vn/en/

Operation Division

• Setting strategic goals and making decisions for operational activities to drive the overall growth and profitability of the company.
• Developing a comprehensive business plan and budget for the year, and effectively executing these strategic plans.
• Planning and monitoring the daily operations to guarantee optimal and efficient performance.
• Assessing the effectiveness of current business procedures and implementing improvements to optimize productivity.
• Developing and establishing processes to facilitate effective coordination among various departments, ensuring a collaborative environment.
• Coordinating diverse departments to ensure seamless collaboration: HR, Finance, Academic, Communication, Administration, IT … department.
• Reviewing financial information to make informed decisions and enhance profitability.
• Formulate enduring operational strategies and seamlessly incorporate them with the overarching business objectives.
• Establishing and preserving metrics and standards to evaluate the overall efficiency and effectiveness of the company.
• Proactively managing risks and executing measures to mitigate potential threats.

Admission/Sales & Customer Services Department

• Establishing strategic objectives and making informed decisions for Sales & Customer Services activities to achieve sales targets.
• Communicating the goals and ensuring stakeholders are informed on the progress of those goals.
• Cultivating and nurturing enduring customer relationships to drive loyalty and satisfaction. Understanding the customers’ business needs and objectives.
• Understand industry-specific trends and landscapes.
• Determines annual unit and gross-profit plans by implementing marketing strategies and analyzing trends and results.
• Addressing significant issues related to academic quality and services for parents and students, ensuring timely and accurate responses to inquiries while maintaining the confidentiality of student records.
• Delivering a speech to the customer as the speaker

Develop people: Internal Trainer

• Supervisory management skill
• Consulting sales skill

• Built strong relationships with industry professionals and influencers.
• Developed comprehensive marketing plans in alignment with overall business goals and objectives.
• Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content. Wrote and distributed press releases to increase brand visibility.
• Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact, for maximum ROI.
• Negotiated advantageous contracts with vendors and service providers, reducing marketing costs while maintaining quality.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
• Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
• Coordinated public relations efforts to secure positive press coverage for company milestones and achievements.
• Developed and presented marketing plans and reports to CEO and shareholders.
• Spearheaded market research initiatives to identify trends and opportunities for growth.
• Developed and enhanced the proprietary database of customers and consumers
• Liaised with all corporate accounts for sales and marketing activities such as sponsorship, private events, special promotion
• Representatives and/or spokeswoman of Tan Khoa for all events

Website: https://hsc.com.vn/en

• Wrote press releases and prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences. Produced and distributed brochures, newsletters and press kits.
• Supported business goals by developing public relations strategies and campaigns.
• Monitored media coverage and produced detailed reports to analyze impact of PR efforts. Measured communication effectiveness through data analysis tools, providing insights for continual improvement initiatives.
• Facilitated press conferences and other outreach events to raise visibility of organization.
• Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
• Coordinated media interviews with organization staff, board members and volunteers.
• Cultivated strong relationships with media representatives and journalists leading to secure widespread coverage and feature stories as well as to increased brand awareness.
• Conducted media relations and responded to media requests for information.
• Managed a diverse team of communicators, ensuring timely completion of projects and adherence to company policies.
• Managed crisis communications during critical incidents, minimizing negative impact on company reputation and stakeholder relationships.
• Monitored industry trends and competitor activities, making recommendations for adjustments in company messaging strategy as needed.
• Organized successful corporate events that promoted networking opportunities with key industry players while showcasing company products/services offerings.
• Mentored junior team members in best practices for effective communication, fostering professional development and processes within the department.
• Enhanced team productivity by implementing efficient communication strategies and workflows.
• Managed the organization's website.

Website: https://hsc.com.vn/en

• Managed all aspects of internal communications.
• Executed public relations campaigns.
• Authored and refined video scripts for the company television station.
• Edited news segments for the company radio broadcasts.
• Collected, edited, and composed news articles for the internal newspaper.
• Organized events