Travis A Burford
Sr. Sales Manager
Summary
- Revenue driven manager with broad experience in both team leadership and project delivery.
- Skilled in strategic planning and operational initiatives to enhance efficiency.
- Proven success in driving process improvements and building relationships to achieve business goals.
- Known for integrating biomedical engineering expertise to support revenue growth and business development while staying current with emerging technology.
- Delivers consistent sales resulting in surpassing quarterly and annual quotas
- Recognized by leading medical product manufacturers for outstanding performance for exceeding sales objectives and account management.
Overview
24
24
years of professional experience
12
12
Certification
Work History
US Manager of Solutions Engineering/OEM Business Development Division
LG Electronics, U.S.A
, U.S.A
06.2024 - 04.2025
- Developed and implemented process improvements to enhance operational efficiency and team performance. Stayed current with emerging technologies and industry trends to enhance solution offerings by analyzing industry trends.
- Managed and motivated a team of Solutions Engineers driving the delivery of high-quality technical solutions while collaborating with sales and product development teams throughout the United States and abroad by fostering a culture of learning and growth.
- Ensured precise delivery of critical level support, quality assurance and objectives of regulatory compliance and OEM Business Partner Development.
- Collaborated regularly with the legal team to ensure new and existing products were up to date regarding documentation compliance.
- Negotiated and secured profitable service contracts and accelerated revenue expansion.
- Managed the development of the medical quality conformance applications.
- Responsible for selecting skilled engineering candidates.
- Set aggressive targets for employees to drive company success and strengthen motivation.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
Sr. Sales Manager, Biomedical Sales Lead/Medical Business Division
LG Electronics, U.S.A
, U.S.A
08.2021 - 06.2024
- Developed strategic partnerships with key clients while spearheading sales development initiatives that drove revenue growth and delivered exceptional client satisfaction including B2B, B2C, reseller, distribution, and OEM business development.
- Provided technical guidance and support ensuring the product and solution exceeded the client’s needs and business objectives.
- Led sales team consistently exceed sales targets.
- Informed product strategy and led team members through education and empowerment achieving sales goals while promoting a positive and motivated team culture. Identified and pursued business opportunities with constant upselling and cross-selling client and company goals.
- Monitored account performance through the contact management system (Salesforce), data analysis, report management on sales goals and results.
- Provided targeted coaching and guidance to account managers in turn fueling revenue growth while promoting team excellence.
- Responsible for selecting skilled sales manager candidates.
- Formulated and presented innovative strategies to stakeholders to build successful sales plans.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Sr. Account Manager/Biomedical Sales Engineer
CMI Inc./Spacelabs Healthcare
06.2001 - 08.2021
- Managed territory sales team while building and maintaining strong partnerships with key stakeholders, including C-Suite executives, physicians, purchasing directors as well as materials management at hospitals, surgery centers, acute care facilities, and radiology centers while successfully establishing the organization as a trusted vendor.
- Managed the design and implementation phase of several major hospital construction projects while collaborating closely with architectural firms and equipment planners to ensure seamless integration of medical capital equipment.
- Provided extensive sales support, demos, and training for medical staff and field representatives.
- Developed and executed strategic account plans and contracts for healthcare organizations while ensuring accurate quotations and timely follow-up to RFPs.
- Demonstrated expertise in physiological monitoring, perioperative products, medical displays, and visualization products providing solutions to healthcare providers at critical customer sites, tradeshows, and presentations.
- Evaluated new products for reliability and compatibility while ensuring alignment with technological advancements.
- Trained field sales reps on key selling points and facilitated sales meetings to drive team alignment and sales growth.
- Educated healthcare professionals on medical product operations, implementation, and troubleshooting.
- Conducted interviews and responsible for selecting skilled candidates.
- Provided extensive support in sales, technical and business areas to key accounts.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Met existing customers to review current services and expand sales opportunities.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
Education
Associate of Science - Computer and Electronics Engineering
ITT Technical Institute
Associate of Applied Science - Biomedical Engineering Technology
ITT Technical Institute
Bachelor of Science - Mechanical Engineering of Technology
International Correspondence School of Learning
Skills
- Operational efficiency
- Regulatory compliance
- Contract negotiation
- Salesforce management
- Project planning and management
- Market analysis
- Leadership skills
- Recruiting and interviewing
- Customer relationship management (CRM)
- Revenue management
- Coaching and mentoring
- Business administration
- Operations management
- Partnership development
- Contract management
- Budget control
- Networking strategies
- Business development
- Technical sales
- Sales strategy
- Account management
- Key account development
- Territory sales management
- Relationship building
- Clear communication
- Product management
- Sales management
Certification
- Healthcare Administration
- A+ Certification (Comprehensive PC Management & Maintenance)
- MCSE (Microsoft Certified Systems Engineer)
- CPHIMS (Certified Professional Healthcare Information Management Systems)
- PMP (Project Management Professional)
- CBET (Certified Biomedical Electronic Technician)
- AORN Certification (OR protocols and Safety Procedures)
- Active Member/ITU-IT Online learning University- (MS Excel, MS Word, MS PowerPoint, MS Access, MS SQL, MS Server, CRM dynamics)
- PACS (Radiology IT/IS Administration)
- Registered Member of RSNA (Radiology Society of North America)
- Foundations Critical Care Clinical Training (Anatomy & Physiology)
- Toastmasters
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
US Manager of Solutions Engineering/OEM Business Development Division
LG Electronics, U.S.A
06.2024 - 04.2025
Sr. Sales Manager, Biomedical Sales Lead/Medical Business Division
LG Electronics, U.S.A
08.2021 - 06.2024
Sr. Account Manager/Biomedical Sales Engineer
CMI Inc./Spacelabs Healthcare
06.2001 - 08.2021
Associate of Science - Computer and Electronics Engineering
ITT Technical Institute
Associate of Applied Science - Biomedical Engineering Technology
ITT Technical Institute
Bachelor of Science - Mechanical Engineering of Technology
International Correspondence School of Learning
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