Travis Cheers
West Des Moines,IA
Summary
Results oriented sales professional with over 20 years of experience. Customer driven focus and proven track record of success in market growth. Strong background in retail management, event planning, facility management, marketing, sales and budget planning in the retail, automotive, government, and recreation/entertainment industries. A proactive leader with the ability to build cooperation and coordinate large projects.
Overview
13
13
years of professional experience
Work History
Service Manager
Christian Brothers Automotive Corporation
03.2024 - Current
- Developed and maintained positive relationships with customers to build rapport and trust.
- Optimized inventory management, reducing excess stock and improving parts availability for service tasks.
- Improved customer satisfaction by implementing streamlined service processes and staff training programs.
- Negotiated with vendors to secure best prices for parts and supplies.
- Developed strong relationships with vendors and suppliers, resulting in improved product support and better pricing for customers.
- Coordinated cross-departmental efforts to address complex customer issues, facilitating better communication and collaboration between teams.
Commercial Account Manager
Advance Auto Parts
11.2020 - 03.2024
- Manage strategic selling of automotive products for repair or distribution to over 300 automotive repair shops and other commercial businesses across all of Des Moines and surrounding communities in excess of 10 million in sales annually
- Increased client satisfaction by developing and maintaining strong relationships with key decision makers
- Implement new commercial sales programs, as well as support current programs through grass roots marketing and event coordinating
- Streamlined account management processes for improved efficiency and higher revenue generation, growing pro customer base and sales by an average of 8% each year
- Implemented effective sales strategies to consistently achieve and exceed sales targets, consistently ranking among the top 10% of 120 peers in the region for year over year sales in Tool's and Equipment
Fixed Operations Management/Detail Manager
Willis Auto
11.2017 - 11.2020
- Manage annual operating budget in excess of 2.5 million with a current yearly gross profit of 1.5 million
- Set all goals and objectives for the detail department and its 17 employees who report directly to me from two /shops in Urbandale and Granger, while monitoring the departments' performance
- Have increased technician productivity year over year by 10% utilizing innovative products and new processes the last three years
- Work with the Fixed Operations Director to improve profitability and efficiency to the tune of 8% growth each calendar year as well as create new service and pricing policies for the department
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement
- Implemented grass root marketing via Facebook, YouTube, and Mail Chimp to help drive retail business as well as occasional public speaking for cross departmental training sessions
Management/Outside Sales
Arnold Motor Supply
07.2015 - 11.2017
- Manage strategic sales accounts valued in excess of $1M as well as responsible for becoming well versed in the company's operating systems and management strategies
- Implemented through public speaking and providing consulting, training, and teaching clinics
- Responsible for organic market growth and customer retention in Iowa and surrounding areas
- Responsible for developing new division within company in partnership with 3M/Meguiars
- Resolved problems with high-profile customers to maintain relationships and increase return customer base, finalizing sales deals and contracts
- Increased division sales by over 140% from $450,000 to over $1M in 2017 making Arnold Motor Supply one of Meguiars top distributors in the nation
- Increased sales revenue by implementing effective market strategies and building strong relationships with clients
Auction Coordinator
Insurance Auto Auctions
03.2012 - 07.2015
- Manage strategic sales accounts valued in excess of $2.5M
- Boosted auction sales by strategically organizing and promoting high-quality items via grass roots marketing
- Managed auction logistics for seamless event execution and positive bidder experiences
- Negotiated prices, terms of sales and service agreements
- Increased buyer base by 238% over two years; increased vehicle sales by 273% in 2013; exceeded 2013 sales goal by 140%
- Develop and maintain professional relationships with multiple dealers, municipalities, and donation companies through weekly contact
Education
Bachelor of Arts - Leisure, Youth, & Human Services
University of Northern Iowa
Cedar Falls, IA01.2005
Skills
- Client Acquisition
- Account Management
- Corporate Financial Reporting
- Supervision and Leadership
- Executive Team
- Corporate Sponsorships
- Merchandising and Retail Marketing
- Forecasting
- Proposal Writing
- Production Planning
- Culture development
- Strategic Business Planning
Timeline
Service Manager
Christian Brothers Automotive Corporation
03.2024 - Current
Commercial Account Manager
Advance Auto Parts
11.2020 - 03.2024
Fixed Operations Management/Detail Manager
Willis Auto
11.2017 - 11.2020
Management/Outside Sales
Arnold Motor Supply
07.2015 - 11.2017
Auction Coordinator
Insurance Auto Auctions
03.2012 - 07.2015
Bachelor of Arts - Leisure, Youth, & Human Services
University of Northern Iowa
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