Summary
Overview
Work History
Education
Skills
Volunteer Work
Timeline
Generic

Travis Cutright II

Laveen,AZ

Summary

As a skilled marketing and engagement professional with over 5 years of experience, I have successfully developed, implemented, led, promoted, and managed community events, strategic initiatives, and special projects. My expertise spans professional work, volunteering, and coaching. I am now seeking a Marketing role within a growing organization where I can leverage my marketing, data analytics, and leadership skills to contribute effectively.

Overview

6
6
years of professional experience

Work History

REGIONAL MARKETING COORDINATOR

Ridenow Powersports
01.2023 - Current
  • Managed marketing and planning for four regional locations.
  • Planned and staffed events, keeping budget and timelines in mind.
  • Created content including press releases, email campaigns, website copy, and social media posts.
  • Managed social media using BrandWatch, Canva, and Catalyst.
  • Analyzed Google Analytics and social media metrics to assess campaign performance, resulting in a 25% increase in event engagement.
  • Refined marketing strategies using data-driven insights to enhance reach and conversion.

PERSONAL TRAINING DIRECTOR

LA Fitness
08.2024 - 02.2025
  • Monitored daily operations to ensure safety protocols were properly followed.
  • Demonstrated strong leadership while managing a team of 12 personal trainers.
  • Evaluated employee performance and client retention to drive improvement initiatives.
  • Evaluated employee performance using client feedback and session attendance data.
  • Managed client and trainer schedules to ensure optimal efficiency and satisfaction.
  • Analyzed attendance and retention data to improve client experience and optimize scheduling.
  • Tracked performance KPIs to identify opportunities for team development and improved service delivery.

ASSISTANT MANAGER/INVENTORY MANAGER

Footlocker
08.2019 - 01.2023
  • Verified inventory computations through audits and discrepancy tracking.
  • Reviewed purchase orders for compliance and delivery standards.
  • Created an organized inventory system to boost stock management efficiency.
  • Evaluated incoming shipments and implemented controls that decreased lost inventory by 6% each month.
  • Engaged customers to anticipate service needs and improve sales performance.

Education

BACHELOR OF ARTS - BUSINESS ADMINISTRATION

OTTAWA UNIVERSITY
Surprise, Arizona

HS DIPLOMA -

BETTY H. FAIRFAX
Laveen, AZ

Skills

  • Customer Engagement
  • Strategic Business Initiatives
  • Collaboration
  • Scheduling
  • Interpersonal Communication
  • Problem Solving
  • Leadership
  • Recruitment and Hiring

Data & Analytics Tools:

  • Google Analytics
  • Social Media Metrics (BrandWatch, Catalyst)
  • Canva Analytics
  • Campaign Performance Analysis

Volunteer Work

FRESHMAN FOOTBALL COACH — Betty H. Fairfax High School
Laveen, AZ — 2023 to Present

  • Coached and mentored freshman football players, focusing on skill development, teamwork, and discipline.
  • Designed and implemented training programs tailored to player needs and performance levels.
  • Served as a role model and community mentor, encouraging academic achievement and personal growth.
  • Fostered a positive team culture, emphasizing respect, accountability, and sportsmanship.


BOARD MEMBER — Northwest Black History Committee
Peoria, AZ — 2019 to Present

  • Coordinated annual multicultural community events with a team of 12+.
  • Managed marketing strategy implementation across digital channels.
  • Interfaced with the community during events, ensuring safety and inclusion.
  • Promoted youth engagement by organizing extracurricular showcases.

Timeline

PERSONAL TRAINING DIRECTOR

LA Fitness
08.2024 - 02.2025

REGIONAL MARKETING COORDINATOR

Ridenow Powersports
01.2023 - Current

ASSISTANT MANAGER/INVENTORY MANAGER

Footlocker
08.2019 - 01.2023

BACHELOR OF ARTS - BUSINESS ADMINISTRATION

OTTAWA UNIVERSITY

HS DIPLOMA -

BETTY H. FAIRFAX

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