Proven Sales Director and Product Representative with over 10 years of experience managing sales pipelines and marketing opportunities for products to enhance company profitability. Skilled at forging long-term relations with strategic business partners to encourage revenue growth and market expansion. Manage performance of sales staff to encourage networking and growth of clientele.
Overview
15
15
years of professional experience
Work History
CEO
FlyLogik
Annapolis, MD
10.2024 - Current
Engineered SaaS platform to streamline supply chain logistics for airlines servicing professional sports leagues.
Negotiated multi year partnership with Delta airlines beginning August 2025
Integration of the platform ensures seamless travel for all professional sports franchises on Delta Airlines.
DIRECTOR OF BUSINESS DEVELOPMENT
SUPERFD PERFORMANCE NUTRITION
Washington, DC
01.2018 - 10.2024
Led sales efforts to gain service and sponsorship contracts with clients across professional sports and entertainment
Expanded client portfolio from 2 professional sports teams to 38 teams in the NHL, NBA, MLB, MLS, NSWL and PLL
Grew the company from servicing the Washington DC market into 11 major markets across the US and Canada
Negotiated multi year partnership contracts with LA Kings, Washington Capitals, Washington Spirit and Premiere Lacrosse League to provide exclusive service to players and staff
Partnered with Ryan Zimmerman of the Washington Nationals to start the Pros for Heroes Foundation, providing over 65,000 meals for frontline healthcare workers during COVID efforts.
Secured yearly sales surpassing $4 million.
MARKET DEVELOPMENT MANAGER
SWEETWATER BREWING COMPANY
Atlanta, GA
01.2016 - 01.2018
Manage wholesalers in Virginia and District of Columbia
Promote seasonal releases and limited releases while maintaining a strong market for all core items
Build strong relationships with buyers at the top on-premise and off-premise accounts
Develop and employ programs for chain grocery stores while maintaining inventory levels to ensure all product in market is as fresh as possible
Exceeded yearly annual business plan goals of 66,000 cases
Grew the product base over 108% in a declining category
Brought SweetWater to be in the top 5 craft suppliers for Harris Teeter when previously the brand had minimal presence
WILD TURKEY STATE AMBASSADOR
REPUBLIC NATIONAL DISTRIBUTING COMPANY
Ashland, VA
01.2016 - 12.2016
Develop, grow, and sustain business relations with key accounts and stakeholders within the state of Virginia
Organize and plan consumer sampling and related beverage events
Promote and increase branding opportunities for beverages by creating a unique image for the product focused on the targeted customer
Execute strategic branding and awareness of Wild Turkey Brands to build opportunities customer preference and customer base
Accelerate sales opportunities and work to educate and inform key account staff and leadership on Wild Turkey labels
Create and Implement innovative brand building activities for on-premise accounts and account-based brand development for off-premise accounts
ON PREMISE SALES REPRESENTATIVE - NORTHERN VIRGINIA
REPUBLIC NATIONAL DISTRIBUTING COMPANY
01.2015 - 12.2016
Collaborate with sales team to build and maintain relations with on and off premise retailers
Increase sales in a highly competitive business market
Exceeded sales quotas for volume, new accounts, and new facings within the regional market
Expanded market awareness to increase end customer retail sales opportunities
Developed and Conducted innovative consumer engagements and customer services activities to support premier and developing accounts
GUEST SERVICE SPECIALIST - WASHINGTON WIZARDS
MONUMENTAL SPORTS AND ENTERTAINMENT
Washington, DC
01.2011 - 12.2015
Company Overview: Professional Sports Franchise
Responsible for service, retention and upgrades to businesses with season ticket sales
Focused on delivering an exceptional experience for clients, their customers and employees
Leveraged other assets such as Washington Capitals athletes to grow and expand book of business
Professional Sports Franchise
Created and Launched 'Monumental Business League' program focused on developing content, organizing and executing monthly networking events and meetings
Members gained valuable networking opportunities with DC market members
Achieved revenue of over $3M in season ticket sales, exceeding quota by 34% and consistently achieved growth in customers and ticket sales
ACCOUNT EXECUTIVE - INSIDE SALES
MONUMENTAL SPORTS AND ENTERTAINMENT
Washington, DC
01.2010 - 12.2011
Company Overview: Professional Sports Franchise
Tasked with achieving quarterly and annual goals by managing prospective and existing accounts
Sourced new opportunities through leads and follow-up communications
Maintained and expanded overall database of clients focused on building and closing new accounts
Professional Sports Franchise
Delivered over 18 successful events throughout the year including networking interactive workshops, presentations, and keynote speeches
Liaised with clients and forged new relations with businesses and clients to create viable and profitable sales
SEASON TICKET SALES REPRESENTATIVE
WASHINGTON REDSKINS
Landover, MD
01.2010 - 12.2010
Company Overview: Professional Football Team
Implemented innovative sales methodologies focused on achieving maximum sales profitability and growth
Promoted advanced sales of season tickets for NFL team
Professional Football Team
Outreached to communities throughout off-season to encourage purchases of advanced season tickets
Identified issues with customers and handled grievances quickly and swiftly to achieve overall customer satisfaction
Education
Bachelor of Science - Sports and Entertainment Management
UNIVERSITY OF SOUTH CAROLINA
Columbia, SC
Skills
Strategic Planning & Forecasting
SalesForce / CRM
Forecast Management
Business Development
Stakeholder engagement
Revenue Stream
Sales Planning & Marketing
Mentoring & Training
Sales Strategies
SaaS development
Revenue growth
References
References available upon request.
Timeline
CEO
FlyLogik
10.2024 - Current
DIRECTOR OF BUSINESS DEVELOPMENT
SUPERFD PERFORMANCE NUTRITION
01.2018 - 10.2024
MARKET DEVELOPMENT MANAGER
SWEETWATER BREWING COMPANY
01.2016 - 01.2018
WILD TURKEY STATE AMBASSADOR
REPUBLIC NATIONAL DISTRIBUTING COMPANY
01.2016 - 12.2016
ON PREMISE SALES REPRESENTATIVE - NORTHERN VIRGINIA
REPUBLIC NATIONAL DISTRIBUTING COMPANY
01.2015 - 12.2016
GUEST SERVICE SPECIALIST - WASHINGTON WIZARDS
MONUMENTAL SPORTS AND ENTERTAINMENT
01.2011 - 12.2015
ACCOUNT EXECUTIVE - INSIDE SALES
MONUMENTAL SPORTS AND ENTERTAINMENT
01.2010 - 12.2011
SEASON TICKET SALES REPRESENTATIVE
WASHINGTON REDSKINS
01.2010 - 12.2010
Bachelor of Science - Sports and Entertainment Management