Travis Harrison

Oversee Noxx and Cookies business management and revenue generation, launching one of Michigan’s newest, most successful brand duo's in current market. Built 15 person team across Retail, Sales, Marketing, Merchandising, Finance and HR. Manage teams cross functionally to streamline operations, payroll and profitability.

Key Accomplishments:

• Generated 28M run-rate within initial 5mo's, beating plan projections by 24%. Achieved a GM of 42% in Q1 '23.
• Created 2 distinct House Brands to focus on the value driven consumer, driving 43% of TTL Retail sales volume.
• Lead Retail & Marketing team's customer acquisition strategy, building loyalty base of 32,000 in less than 6mo's.
• Partner with CFO and founder to forecast and establish monthly/quarterly Retail, Marketing and Product budgets.
• Collaborate with Cookies corporate for bi-weekly brand and business development calls, reporting on business, marketing, supply-chain, store development and new markets.
• Managed Store Construction Development, Budgets and Design teams to delivery 5 businesses and 2 brands in 6 month period.
• Partner with founder in our Investor Relations communications, business reporting and market analysis.
• Conduct weekly organizational stakeholders meeting, reviewing business metrics and outstanding agenda items.
• Lead the build of a 1.6M Processor for manufacturing and production of both in-house and 3rd party products.
• Accomplished GMB review rating of 4.9 on average across 3 retail doors, including Cookies brand.

Strategically partnered with board of directors to develop operational efficiencies and drive profitability measures across Retail and Delivery channels for pending acquisition by Sky Mint Brands. Conducted diligent on leadership team, while managing and driving bottom line EBITDA across 12 doors operationally.

Key Accomplishments:

• Delivered 44M in Revenue with a 14% EBITDA/40% GM, delivering highest profitability LTD.
• Reduced Payroll from 17% to 9% within 4months, focusing on productivity measures and low-impact headcount reduction
• Managed Delivery channel, executing 25K+deliveries, a peak delivery month of 540K, and a 48% GM, becoming one of the most successful Cannabis Delivery companies in MI
• Created Employee engagement Training (LMS) for retail teams, delivering a 33% increase in GMB, WMs, and Leafly review metrics.

Managed strategic leadership teams across Retail Operations and Wholesale sales channels, including 27 Liberty Retail doors and 350 wholesale accounts. Drove over $100M in TTL year sales.

Key Accomplishments:

• Built and launched 7 new Retail doors and 1 Processing facility in 12 months, across 4 states of operation.
• Launched highly touted Jerry Garcia brand, “Garcia Hand-Picked” in CA, coordinating 160 wholesale accts, aligning supply-chain production, inventory management and multi-tiered marketing initiatives.
• Managed Store Development team discussions with Operations and Store Construction teams to establish on-time delivery of 8+ projects.
• Managed Weekly Performance Review with key leadership teams to review profitability measures and revenue generating opportunities.

Oversaw and managed design, branding, retail and wholesale operations delivering $20M by 2nd year of operations. Partnered with executive stakeholders and operations team to develop all workflows of communication, tech-stack, supply-chain, and marketing initiatives

Key Accomplishments:

• Drove $20M in topline sales revenue, scaling company from inception to managing 90 employees across Retail, Marketing and Merchandising teams.
• Lead branding initiatives for the rollout of the Pleasantrees, Gud Nuff and Clout King brands, including all product assortment and category differentiation
• Built and operated 4 Retail locations through building successful relationships with local municipal leaders and lobbying groups to ensure application success.
• Implemented all operational tech platforms required to transact, report, and drive revenue and customer acquisition.

Directly managed Retail Operations team, 5 Regional Managers, Visual Merchandising and Training teams. Collaborated with Finance, Planning, Marketing and Design to optimize customer service, team performance and business profitability.

Key Accomplishments:

• Managed $60M in annual revenue across 32 new store locations (including London and Toronto).
• Implemented Salesforce CRM, Marketing and Service Cloud within both Retail and DTC channels, driving over $8M in incremental revenue within 4month period.
• Active Stakeholder on real-estate board, determining future market opportunities while building prospective pro-forma specs and profitability models for future door locations.
• Lead Store Opening timeline with Head of Store Development to deliver operationally functional, on-time, and productive store environments that met brand and inventory demands.

Managed over $45M in annual sales across 7 Retail destination and 17 Shop-in-Shop locations internationally. Lead all strategic operations including P&L, merchandising, staffing and customer acquisition initiatives.

Key Accomplishments:

• Achieved +20% over plan in three consecutive years, driving sales initiatives, product merchandising and key marketing events
• Partnered with Corp Merchandising and Buying teams to allocate products across Retail and Shop in Shop locations.
• Delivered training seminars to a team of 128+ on CRM initiatives, product knowledge and protocol
• Boosted customer retention by 80% YOY in less than 3 years.