Travis Herberger

-Partnered with Marketing/UA, Product, and Finance teams to define and investigate key questions related to user acquisition performance and growth strategy.

-Wrote complex SQL queries to extract and transform data from large-scale warehouse tables for marketing funnel analysis

- Developed automated data workflows in Alteryx, significantly reducing data preparation time

- Built post-campaign analytics Power BI dashboards to keep track of results using campaign ID automation

- Performed demographic profiles comparing / contrasting consumers based on historical / PII data

- Presented findings to non-technical stakeholders, translating statistical outputs into practical recommendations