Travis Perry Ketcham
Palm Beach Gardens
Summary
Sports event operations and marketing leader with 12+ years of experience building, scaling, and operating global endurance sports properties and content-driven live events. Expertise in producing large-scale endurance events, premium experiences, and athlete-driven communities while delivering operational excellence across the full event lifecycle. Leadership experience includes Spartan endurance properties such as Death Race, Agoge, Hurricane Heats, La Ruta MTB Stage Race, and the M2O Paddleboarding Championship.
Overview
15
15
years of professional experience
Work History
Founder | Marketing Automation & CRM Strategy
Simplocity Solutions LLC
01.2023 - Current
- Founded marketing automation consultancy, enabling service businesses to implement CRM systems, funnels, and automated lead generation with GoHighLevel.
- Boosted inbound lead generation for construction client from 5 to over 40 qualified leads per month.
- Established company vision and strategic direction for Simplocity Solutions LLC.
- Developed and implemented business plans to enhance service offerings.
- Led cross-functional teams to drive project execution and operational efficiency.
Business Director, Endurance Division
Spartan Race
01.2020 - Current
- Lead strategy, operations, and marketing for Spartan's global endurance portfolio including Death Race, Hurricane Heats, Agoge, La Ruta MTB Stage Race, and M2O Paddleboarding Championship.
- Managed cross-functional operations for endurance events, coordinating vendor relationships, staffing, and logistics to ensure seamless execution.
- Oversaw portfolio of 10+ endurance events annually, managing full lifecycle event production from budget development to race-day execution.
- Manage P&L responsibility and operational budgets, generating $650,000+ in annual event revenue from niche extreme endurance events serving 3,000+ participants across the portfolio.
- Directed multi-channel marketing strategy across email marketing, digital advertising, and grassroots campaigns, enhancing brand visibility and athlete engagement.
- Lead audience development initiatives growing the Spartan endurance marketing database by 40,000+ athlete contacts.
- Drive digital audience growth across Spartan Extreme Endurance platforms generating 977K+ impressions and 18K+ engagements in 2025.
Event Manager
VeloSport Events
01.2017 - 01.2020
- Expanded endurance event portfolio from 3 to 8 annual events, attracting over 800 participants and generating revenue with average registration value of $175 per athlete.
- Directed endurance cycling events, negotiating venues, activating sponsorships, coordinating hospitality, managing vendors, and overseeing race operations.
- Coordinated logistics for multiple events, ensuring smooth execution and operations.
- Managed vendor relationships, negotiating contracts and securing services for events.
- Developed event timelines, outlining key tasks and responsibilities for team members.
Affiliate, Field Marketing & Sales Manager
Civilian Military Combine
01.2016 - 12.2016
- Secured partnerships with 100+ fitness centers across New York City, resulting in 4,000+ participant registrations for the Civilian Military Combine relaunch.
- Executed grassroots marketing campaigns and partnerships with athletic clubs and influencers, enhancing event participation.
- Developed comprehensive marketing strategies for brand awareness and customer engagement.
- Managed sales team operations to achieve organizational goals and objectives.
- Coordinated promotional events and campaigns to enhance community involvement.
Grassroots Marketing Manager
Spartan Race
01.2011 - 12.2014
- Scaled Spartan's national grassroots marketing program across 24 states and 33 events, driving $4M+ in event revenue through community-driven athlete acquisition.
- Recruited and led field marketing network of 1,500 Street Team members and 15 ambassadors, achieving average of four athlete registrations per member across multiple markets.
- Managed social media campaigns to engage and attract participants.
- Developed marketing strategies for obstacle course racing events.
- Collaborated with partners to enhance brand visibility and reach.
Education
Bachelor of Science - Sports Administration, Marketing
Castleton University
Castleton, VT05-2009
Skills
- Salesforce Marketing Cloud
- GoHighLevel
- HubSpot
- Mailchimp
- Google Analytics
- Google Ads
- Meta Business Manager
- Sprout Social
- Search Atlas SEO
- Google Business Profile
- WordPress
- Contentful
- HTML/CSS
- Stripe
- Shopify
- AI Workflow Tools
- ChatGPT
- Asana
- Microsoft Office
- Office productivity tools
- Gemini
Technology Marketing Analytics Platforms
GoHighLevel, Salesforce Marketing Cloud, HubSpot, Mailchimp, Google Analytics, Google Ads, Meta Business Manager, Sprout Social, Search Atlas SEO, Google Business Profile, WordPress, Contentful, HTML/CSS, Stripe, Shopify, ChatGPT, AI Workflow Tools, Gemini, Microsoft Office, Google Workspace, Asana
Volunteer Experience
Basketball Coach, Palm Beach Gardens Youth Athletic Association
Event Experience Portfolio
- Spartan Death Race - Multi-day extreme endurance challenge produced at Riverside Farm in Vermont
- Spartan Agoge - Global endurance and leadership experience events
- Spartan Hurricane Heat - Team-based endurance events ranging from 4-24 hours
- La Ruta de los Conquistadores - International mountain bike stage race across Costa Rica
- Molokaʻi-2-Oʻahu Paddleboard World Championship - Open-ocean world championship paddleboard race in Hawaii
- VeloSport Endurance Cycling Series - regional endurance cycling events
- Civilian Military Combine - national obstacle and fitness competition series
Career Impact
$6M+, 40K+, 20+, 977K+
Timeline
Founder | Marketing Automation & CRM Strategy
Simplocity Solutions LLC
01.2023 - Current
Business Director, Endurance Division
Spartan Race
01.2020 - Current
Event Manager
VeloSport Events
01.2017 - 01.2020
Affiliate, Field Marketing & Sales Manager
Civilian Military Combine
01.2016 - 12.2016
Grassroots Marketing Manager
Spartan Race
01.2011 - 12.2014
Bachelor of Science - Sports Administration, Marketing
Castleton University