Travis Lamp-Gonzalez
Summary
Performance-driven Vice President with 15+ years of Fortune 100 experience in consumer and market analysis, lineplanning, product creation & development, global merchandising, planning, and sales operations across wholesale and digital landscapes. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed with a strong track record of growing businesses across a variety of retail categories
Overview
14
14
years of professional experience
1
1
Certification
Work History
VP, Global Product Merchandising – Men's Footwear
Nike, Inc.
01.2021 - Current
- Responsible for Global Merchandising Team ($25B book of business), driving the merchandising strategy for the footwear business across all 11 categories (Performance and Lifestyle)
- Responsible for all aspects of creating a profitable and productive global footwear lineplan for the omnichannel marketplace (Wholesale, Nike Direct Stores, and Nike.com digital) resulting in double-digit growth across all categories
- Managed and developed a team of 35+ merchants across all facets of our men's footwear business
- Created and spearheaded a new Associate Merchandising Development program for entire functional global organization to develop our newer talent through training, development, and networking events
- Implemented strategic overhaul of franchise management principles, resulting in better inventory management and sell-through metrics across the portfolio.
- Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
- Established and directed successful programs focused on lineplan optimization and consumer-right assortment creation
Sr. Director, Global Product Merchandising – Men's Sport Performance Footwear
Nike, Inc.
09.2019 - 01.2021
- Led Global Merchandising Team ($22B book of business), driving the merchandising strategy for the footwear business across all sports, leading to strong double-digit growth.
- Responsible for creation of global lineplan, through partnership with Product Creation, Planning, and Marketing, leading to growth in margin, revenue, full-price realization, and membership.
- Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
Sr. Director, Global Merchandising – Running Footwear
Nike, Inc.
06.2018 - 09.2019
- Led Global Merchandising Team ($5B book of business), driving merchandising strategy for the footwear business
- Spearheaded efforts to focus on franchise management of key global icons to ensure marketplace health while serving global demand
- Partnered closely with marketing, product creation, & digital teams to bring compelling, consumer-right offerings to market for key global Marathons such as Tokyo, Berlin, Shanghai, New York, and Chicago.
- Drove strategic improvements to enhance operational and organizational efficiencies.
Sr. Director, Global Merchandising
Converse
01.2017 - 05.2018
- Led Global Merchandising Team across Apparel, Footwear, and Accessories, including regular presentations to CEO and Senior Leadership
- Restructured and realigned Global Team to better deliver business objectives, maximize efficiencies, and unlock individual and team potential
- Managed and developed a team of 12 merchants across Wholesale, Digital and Direct-to-Consumer Channels, resulting in double-digit growth across Apparel and Footwear.
Global Merchandising Director – NFL, NCAA & MLB
Nike, Inc.
06.2014 - 01.2017
- Led Global Merchandising Team across Nike Licensed businesses ($200M book of business)
- Led the team to double-digit growth in top-line, increase in style productivity, and increased focus on increased marketplace inventory management
- Developed new “Style-Out” Hindsighting process to provide in-depth analytics to shape following year's lineplan and SKU investment across the portfolio.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
Business Planner, NA Strategic Sporting Goods
Nike, Inc.
10.2013 - 06.2014
- Influenced both account partners & internal Nike partners to align on a manageable, accurate growth plan for the account through collaboration with Sales and Planning
- Trained the greater North American planning group on Consumer Mapping Tool to target consumers in specific areas, leading to higher sell-through and increased overall bookings numbers.
- Analyzed data related to performance of Key Strategic Account objectives.
Merchandise Planner
L Brands – Bath & Body Works
01.2012 - 09.2013
- Managed various books of business in-season through forecasting, presented forecast in monthly open-to-buy meetings and set bottoms-up class and department plans for future seasons
- Developed and executed testing initiatives to grow the categories through promotional pricing and new product innovations
- Partnered closely with merchants and space planners to increase full price realization and profitability in both digital and physical retail environment.
- Created sales projections and adjusted purchase plans to maximize inventory with volume responsibility of $400M.
- Identified risks and established opportunities to drive growth and increase profit through effective inventory management.
Inventory Management Analyst, Associate Merchant
Gap, Inc.
03.2010 - 01.2012
- Assorted Product Lines for Men's Knits, Men's Accessories, and ultimately Women's Denim departments
- Forecasted in-season sales and inventory, developed strategies to maximize opportunities and mitigate risk
- Developed and built department & class-level plans that supported divisional strategy.
Education
MBA - Finance
Golden Gate University
San Francisco, CA2012
Juris Doctorate - Law
Northeastern University School of Law
Boston, MA2009
Bachelor of Science - Psychology
University of Wisconsin-Madison
Madison, WI2004
Skills
- Team Leadership
- Coaching and Mentoring
- Results-Driven
- Strategic Planning
- Merchandising Acumen
- Assortment Creation
- Lineplan Creation
- Franchise Management
- Competitor Trends
- Consumer-Focused
Certification
- TypeCoach Certified Professional Facilitator
Languages
English
Native or Bilingual
Spanish
Full Professional
Timeline
VP, Global Product Merchandising – Men's Footwear
Nike, Inc.
01.2021 - Current
Sr. Director, Global Product Merchandising – Men's Sport Performance Footwear
Nike, Inc.
09.2019 - 01.2021
Sr. Director, Global Merchandising – Running Footwear
Nike, Inc.
06.2018 - 09.2019
Sr. Director, Global Merchandising
Converse
01.2017 - 05.2018
Global Merchandising Director – NFL, NCAA & MLB
Nike, Inc.
06.2014 - 01.2017
Business Planner, NA Strategic Sporting Goods
Nike, Inc.
10.2013 - 06.2014
Merchandise Planner
L Brands – Bath & Body Works
01.2012 - 09.2013
Inventory Management Analyst, Associate Merchant
Gap, Inc.
03.2010 - 01.2012
MBA - Finance
Golden Gate University
Juris Doctorate - Law
Northeastern University School of Law
Bachelor of Science - Psychology
University of Wisconsin-Madison
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