Travis Lane
Maud,OK
Summary
With 18+ years of experience in business development, sales, and technical service in the coatings industry, expertise lies in driving revenue growth, managing key accounts, and leading cross-functional teams. Strong background in commercial and residential coating installations, especially in resinous coatings, consistently achieving sales targets while building long-term client relationships. Natural leader excelling in mentoring and coaching sales teams, developing strategic partnerships, and effectively communicating across all organizational levels to drive performance and market share growth.
Overview
22
22
years of professional experience
Work History
Asset Protection Manager M&P
Sherwin Williams PCG
01.2022 - Current
- Lead sales and market growth initiatives for Protective and Marine coatings in the M&P and Water/WasteWater segments, managing a diverse portfolio of customers
- Drive collaboration with Regional Sales Directors and Marketing teams to align strategies and sales goals, ensuring optimal resource utilization and customer satisfaction
- Implement strategies that result in significant inroads with key accounts, maintaining and expanding relationships while coordinating pricing and customer service offerings
- Coach and mentor a team of Asset Protection Managers, helping them achieve targets and develop into high-performing professionals
- Manage the full sales cycle from prospecting to closing, driving revenue growth in key verticals
Owner, Consultant, Trainer/Mentor, National Sales
PT Concrete-Nationwide
01.2021 - 01.2022
- Managed nationwide sales efforts for concrete and resinous coatings, driving substantial revenue through direct sales and strategic partnerships
- Provided training and mentorship to distributor reps, contractors, and architects, ensuring effective communication and product knowledge dissemination
- Created and implemented customer engagement strategies to maximize sales and market penetration, delivering tailored solutions for each client
Technical Sales Representative, Resinous Coatings
Laticrete International
01.2017 - 01.2021
- Developed and executed sales strategies for resinous coatings, working closely with architects, engineers, and owners to deliver customized solutions
- Increased market share by building strong customer relationships and providing technical support to contractors, distributors, and clients
- Played a key role in achieving regional sales goals and supporting overall company growth through expert product knowledge and training initiatives
Owner, Consultant, Trainer/Mentor, National Sales
PT Concrete-Nationwide
01.2003 - 01.2017
- Grew the business through strategic sales initiatives and hands-on involvement in all facets of operations, including installation, sales, and customer service
- Mentored junior sales representatives, providing training on product application, customer engagement, and sales techniques to drive productivity
- Oversaw multimillion-dollar projects, providing guidance on resinous coatings, concrete restoration, and surface protection
Senior Account Executive
Enterprise Car Sales
01.2006 - 01.2008
- Managed a portfolio of commercial and residential accounts, driving sales through tailored solutions and strong client relationships
- Consistently exceeded sales targets and contributed to business development efforts through effective customer engagement
Education
Destiny Global Leadership Training -
Atlanta, GA01.2017
Ardex Moisture Mitigation Training -
01.2015
PIP Rubber Safety Surface -
Dallas01.2013
Hazmat, Confined Spaces, Safety Training -
01.2002
Apprenticeship Training -
MDS Plumbing, Moore/Norman Votec
Moore/Norman01.2001
High School -
Konawa High School
Konawa, Oklahoma01.1998
Skills
- Leadership
- Sales Strategy
- Client Relationship Management
- Technical Expertise
- Communication
- Problem Solving
Accomplishments
- Achieved 125% annual sales growth as a coatings manufacturer representative, successfully growing market share.
- Led a sales increase of 75% year-over-year, generating $3 million in combined sales as an installer, with high-profile clients such as JRK Holdings and Bloomin’ Brands.
- Oversaw the installation of over 1 million square feet of commercial and residential coatings.
References
Available upon request.
Timeline
Asset Protection Manager M&P
Sherwin Williams PCG
01.2022 - Current
Owner, Consultant, Trainer/Mentor, National Sales
PT Concrete-Nationwide
01.2021 - 01.2022
Technical Sales Representative, Resinous Coatings
Laticrete International
01.2017 - 01.2021
Senior Account Executive
Enterprise Car Sales
01.2006 - 01.2008
Owner, Consultant, Trainer/Mentor, National Sales
PT Concrete-Nationwide
01.2003 - 01.2017
Destiny Global Leadership Training -
Ardex Moisture Mitigation Training -
PIP Rubber Safety Surface -
Hazmat, Confined Spaces, Safety Training -
Apprenticeship Training -
MDS Plumbing, Moore/Norman Votec
High School -
Konawa High School