Hi, I’m
Travis Madden
Marketing and Advertising Specialist
Colorado Springs,CO
There’s no reality except the one contained within us. That’s why so many people live an unreal life. They take images outside them for reality and never allow the world within them to assert itself.
Hermann Hesse
Summary
Result-oriented marketing and advertising professional with 10+ years of experience. Strong problem-solving skills and a flawless track record of delivering successful campaigns. Ready to bring expertise and drive to the success of a new organization. Goal-oriented with natural talents in developing and implementing successful strategies, driving profits, creating effective messaging and strengthening company marketshare. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to take on a challenging position with the opportunity to make a lasting impact on both company and customer success. Proven strengths include marketing data collection and analytics, team assembly, utilization and leadership, client acquisition and and retention, and top performing ad campaign conceptualization copy, creative design and production. Driven to always improve the quality of deliverables while lowering costs, clearing deadlines, and providing the best return on investment for both clients and collaborators.
Overview
12
years of professional experience
Work History
Mountain Point VenturesColorado Springs, CO
Marketing Manager
05.2021 - 05.2023
Job overview
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Successfully managed a quarterly budget of $85,000 and delivered approved media buys, marketing materials and overall quarterly marketing plan.
- Designed the company's social media accounts, website and digital advertising placements primarily using the Google Marketing Platform, Meta for Business and Hootsuite marketing software applications.
- Analyzed data from marketing campaigns to identify opportunities for optimization and improvement.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
EHunt Club, LLCColorado Springs, CO
Sr. VP of Marketing
09.2018 - 02.2021
Job overview
- Drove company branding efforts to increase market presence and brand recognition and oversaw the full design and creation of all visible and forward facing branding elements for the business
- Developed corporate sponsorships and worked with industry thought leaders to expand public relations and reach established brands customer bases
- Produced, shot, edited and narrated 8 in-depth explainer videos to help interested buyers and sellers get acquainted with the system and grow interest in the platform prior to launch
- Develop and implement innovative marketing strategies to drive customer acquisition and retention in the highly competitive digital marketing industry
- Identified and analyzed market trends and competitor activities to develop strategies to ensure the company's competitive edge in the digital online marketspace of the Sportsman's industry
Eos Creative Media, LLCEagle River, AK
President and Marketing Director
11.2011 - 01.2019
Job overview
- Founded and grew the company from 1 employee to a 7 person operation with local, national and international clientele
- Acquired over 75 clients for a wide range of marketing and branding services with a 100% satisfaction and success rate
- Developed marketing strategies and advertising campaigns for businesses of all industries
- Creatively designed and managed all client projects from broadcast commercial advertisements to logo design and website development
- Customized tailored marketing deliverables to a myriad of businesses in a wide range of industries, including governmental, private sector and nonprofit organizations
- Identified and pursued new business opportunities by networking, attending industry events, and conducting market research to expand the company's client base and revenue streams
Education
Art Institute of PortlandPortland, OR
Bachelor's Degree from Digital Film and Video
University Overview
- Minor in Advertising
- Dean's List
- Thesis: Sweet Dreams - https://www.imdb.com/title/tt1926332/
Skills
- Marketing and Advertising
- SEO Optimization
- Customer Relationship Management
- Website Creation
- Developing Targeted Leads
- Analytics Monitoring and Evaluation
- Strategic Partnerships
- Entrepreneurial Leadership
- Google AdWords Strategies
- Budgeting and Allocation
- Web Content Branding
- Brand Messaging
- Social Media Content Creation
- Tradeshow Management
- SEO Strategy and Execution
- Video Content Production
- Brand-Building Strategies
- Public and Media Relations Strategies
- Visual Graphics Creative Design
- Aesthetic Branding and Corporate Throughline
- Team Building and Employee Project Managing
- Brand Development
- Campaign Management
- Mixed Media
- Tradeshow Representation
- Media Negotiations
- Strategic Planning
- Administering Social Media Accounts
- Client Meetings
- Business Development
- Tradeshow Events
- Multi-Channel Campaigns
- Lead Generation Management
- Reputation Management
- Microsoft Office
- Marketing Campaign Development
- Social Media Strategy
- Direct Email Campaigns
Professional Website and Portfolio
Website URL:
https://www.travis-madden.com
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Manager
Mountain Point Ventures
05.2021 - 05.2023
Sr. VP of Marketing
EHunt Club, LLC
09.2018 - 02.2021
President and Marketing Director
Eos Creative Media, LLC
11.2011 - 01.2019
Art Institute of Portland
Bachelor's Degree from Digital Film and Video
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