Summary
Overview
Work History
Education
Skills
Timeline
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Travis Murray

Austin,TX

Summary

Experienced and adaptable Creative Operations and Management professional with a talent for building multi-faceted creative-as-a-service functions through utilization of internal, external, and off-shore creative resources. Driven by a passion for continuous learning and successfully navigating change, while contributing to company growth.

Overview

13
13
years of professional experience

Work History

Senior Director, Creative and Production Operations

WALGREENS
Austin, TX
10.2023 - Current
  • Lead, manage, and optimize Creative and Marketing Operations for the Walgreens Brand across Retail and Rx
  • Own and drive the Walgreens Creative and Operations functions, including management of the Account, Production, and PMO teams on 24+ annual Brand, Retail, and Rx campaigns – inclusive of 6 broadcast films and over 10,000 annual creative executions
  • Serve as the primary connection point between Creative and Marketing, ensuring seamless collaboration and improvement to all cross-team processes and programs
  • Own process, tool, and change management plans, development, and implementation across Marketing
  • Own omni-channel Brand creative production across all channels, including broadcast, in-store, digital, social, signage, OLV, long-form content, copy, radio, and any other ad-hoc creative needs for the org
  • Assist in developing consumer activation strategy and planning for digital and physical touchpoints based on consumer behavior, creative analytics, KPIs, and business goals
  • Responsible for full P&L of $25M+ department and Production budget for internal team and external partners
  • Partner with Marketing to develop annual and 3YR AOP, identifying and executing cost-savings and consolidation efforts
  • Developed and maintained master seasonal campaign calendar, tracking milestones, budgets, and deliverables for all campaigns
  • Optimized external creative resourcing model, saving over $2M in production spend for FY25, a reduction of 40% compared to FY24
  • Developed and launched multi-stage creative production program updates, improving on all facets of operations management including strategy, intake, change management, resourcing, tooling, prioritization, tracking, KPI reports, and automation

Global Head of Creative Services – Amazon Ads

Amazon.com
Los Angeles, CA
05.2022 - 10.2023
  • Build and develop the creative strategy and execution function for the Amazon Ads Marketing and Brand business orgs
  • Own and drive the Ads creative team operation and management, working cross-functionally to develop and deliver creative strategy and execution plans for a $17MM+ yearly creative budget while delivering the highest quality creative product
  • Drive Brand creative production across Social, Events, Outbound, Website, TV, and client acquisition on all creative campaigns and channel activations; responsible for creative reviews, plans, and deliverables
  • Own the global creative team operation for Ads creative, including P&L, agency management, ops, and production management
  • Responsible for developing creative resourcing strategy, including prioritization models, creative development and execution models
  • Assist the Marketing Research team to develop processes and framework for an insights-driven approach to creative execution
  • Manage 10 agency partners, including onboarding, management, budgets and operating process
  • Delivered operating plan defining 3-year plan for creative resourcing and strategic growth of creative capability, driving down creative spend by $1MM in the first year

Head of Creative Studio

Skillz INc.
Los Angeles, CA
06.2021 - 05.2022
  • Develop the full-service creative function for Brand and Performance Marketing, inclusive of budget, resourcing, and development
  • Drive Creative Direction for Skillz Brand and advise on downstream creative decision-making for UX/UI and game library
  • Responsible for full development and management of the Skillz Creative Studio, a 2 branched creative department focused on delivering Brand creative executions and strategy, as well as a full-funnel creative track for Performance Marketing
  • Act as Lead Account Director and POC for all Marketing stakeholders – ultimately responsible for all projects
  • Restructured agency partnership strategy, and developed staffing and resource plan that saved $1MM+ in less than one year
  • Developed seasonal performance marketing approach that increased creative volume output by 150%
  • Managed and mentored a team of 12 Designers and Creative Directors, along with 12 3P agency partners

Head of Accounts and Operations – Marketing Creative

Activision Blizzard
Santa Monica, CA
03.2019 - 06.2021
  • Oversee department operations including creative oversight and direction, budget management, and interdepartmental relationships
  • Responsible for full operational management of Marketing Creative, a creative department of 70+ artists, creative directors, producers and coordinators tasked with the production of marketing assets and support for all Activision franchises
  • Achieved cost savings of at least $14M+ vs
  • Going out of house for three consecutive years while increasing department output by 20%
  • Prepared and managed annual operating budget for department in excess of $7M+
  • Responsible for scope and capacity planning, and defining KPI’s and for mid and long-term strategic planning for the department to guide creative, development and growth
  • Led and mentored all Creative Producers to ensure excellent brand management across all Activision’s IP
  • Responsible for department-wide planning and process initiatives and operationalization, including production management, asset management, workflow management, and onboarding

Creative Project Manager

Lucasfilm
San Francisco, CA
02.2016 - 07.2018
  • Manage day to day operations including creative oversight and direction, budget analysis, and interdepartmental relationships
  • Executed day-to-day creative content for the Lucasfilm Franchise across all lines of business including, Animation, Film, Games, Consumer Products, Licensing, Parks, Marketing and Publicity while ensuring flawless execution for the wider company’s needs
  • Accountable for streamlining creative assets across the company in order to consolidate resources and produce a cohesive feel
  • Manage creative approval and communication with internal executives, external Disney partners, and third-party partners
  • Directed the operations of a multi-disciplinary, in-house creative and administrative team responsible for the creation of art (Key Art, poster art, lower thirds, animations, 3D asset creation, etc.) on all projects in the support of the Lucasfilm Franchise
  • Created and managed project plans, status reports and internal tracking documents for each of the 200+ yearly projects for my team
  • Prepared and managed overlapping project budgets of over $2M+, and crews including 6+ internal and external partner teams
  • Managed database of 1500+ 3D digital assets and 500+ SFX and dialogue assets per film to ensure proper Franchise

Creative Supervisor

SDFX
Burbank, CA
10.2012 - 07.2015
  • Strategic management of creative team, including creative direction, scheduling, training, and daily operations
  • Served as lead studio creative, tasked with the successful management and execution of over 12+ concurrent VFX projects per year
  • Strategized with Studio Executives to improve workflow efficiency and collaboration between 3 international studios
  • Actively reviewed all new incoming work to provide feedback on scope of work and feasibility to Studio Executives and Finance
  • Designed and maintained production database, to report on success metrics to evaluate and influence Studio-wide strategy
  • Directly oversaw training and development of a 300+ person team, and directly managed staffing to ensure effective team growth

VFX Compositor

SDFX
Burbank, CA
10.2011 - 10.2012

Education

Bachelor of Science - Media Arts

The Art Institute of California

Skills

  • Supervision and leadership
  • Team building
  • Leadership
  • Strategic thinking
  • Project management
  • Business plan implementation
  • Campaign conceptualization
  • Capacity planning

Timeline

Senior Director, Creative and Production Operations

WALGREENS
10.2023 - Current

Global Head of Creative Services – Amazon Ads

Amazon.com
05.2022 - 10.2023

Head of Creative Studio

Skillz INc.
06.2021 - 05.2022

Head of Accounts and Operations – Marketing Creative

Activision Blizzard
03.2019 - 06.2021

Creative Project Manager

Lucasfilm
02.2016 - 07.2018

Creative Supervisor

SDFX
10.2012 - 07.2015

VFX Compositor

SDFX
10.2011 - 10.2012

Bachelor of Science - Media Arts

The Art Institute of California

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