Travis Olander
Saratoga Springs,UT
Summary
Expert, all-in-one SEO & Marketing Manager with proven track record of driving successful campaigns and brand growth. Demonstrated ability to lead cross-functional teams and implement strategic marketing initiatives. Skilled at leveraging market analysis and brand, consumer, and competitor research to grow brand presence, earn rank-#1 organic search results, and drive sales.
Overview
18
18
years of professional experience
Work History
SEO & Marketing Manager, Buyer
Uncommon Gear, LLC
05.2019 - 01.2026
- Owned the entirety of the eCommerce and content SEO pipeline, and product merchandising strategy.
- Built keyword strategy, managed technical and on-page SEO, marketing KPIs, backlinks, site health, and competitors' SEO tactics.
- Produced all-in-one video and photo for social, created rank-1st long-form content, wrote and optimized all product and category descriptions.
- Conducted site audits using Analytics & Search Console, Ahrefs, Semrush, Moz, and Screaming Frog.
- Combined deep product knowledge with SEO to drive core product keyword rankings to SERP spot #1.
- Built keyword-driven traffic between FY19 and FY23 to boost organic search revenue ~8x.
- Built email marketing campaigns with targeted product releases to grow email traffic revenue ~3x.
- Managed buying and vendor relationships, negotiated bulk pricing and lead times, built and tracked purchase orders, managed vendor invoices, reconciled monthly accounting statements, and scheduled vendor payments.
- Led cross-functional teams to implement integrated marketing campaigns across digital and traditional channels.
Freelance Writer & Editor
AllOutdoor.com
12.2022 - 08.2024
- Researched, wrote, and published 160+ product reviews, comparison guides, and investigative and long-form articles in outdoor lifestyle niche.
- Combined sponsorships and brand agreements with authentic, first-person product reviews and photography to promote organic search rankings and sales of outdoor sporting goods.
- Conducted research to ensure accuracy and relevance of articles on outdoor gear and adventures.
- Submitted articles to Editor-in-Chief for final review and scheduling.
- Edited and updated previous articles and evergreen content to remain timely and competitive in organic search rankings.
- Analyzed reader feedback to adapt content strategy, ensuring alignment with audience preferences and trends.
Junior Video Host & Script Writer
Turn5, Inc.
03.2018 - 05.2019
- Scripted and presented hands-on installations of performance parts, translating how-to instructions into engaging video content [example video, 880k views].
- Collaborated with production team to storyboards and visually capture mechanical details during installations of suspension, exhaust, and forced induction systems.
- Managed studio space, equipment, props, vehicles and products with team of videographers and editors.
- Developed a consistent brand voice by combining technical authority with high-energy presentation, increasing viewer retention on long-form modification tutorials.
- Researched and wrote original scripts for 2 to 6 weekly videos, covering topics ranging from bolt-on upgrades to full vehicle builds.
- Structured videos to maximize engagement, incorporating "teasers," "reveals," and "test drives" to maintain interest throughout the build process.
- Evaluated aftermarket parts for fitment and quality, providing honest feedback to audience to build credibility.
Script Editor
Turn5, Inc.
05.2017 - 03.2018
- Partnered with on-camera talent to ensure video scripts and content were engaging, coherent, and technically accurate.
- Edited over 200 short-form, promotional, and long-form/technical video scripts for a team of 4 to 7 on-camera personalities.
- Coached talent to align their individual scriptwriting styles with their spoken voice, personality, and mannerisms to promote authentic presentation styles.
- Helped talent improve technical writing skills to more effectively deliver key product information, technical specifications, and instructional steps about products and performance vehicles.
- Collaborated with producer and video team director to develop engaging video topics and projects that resonated with target audience.
- Managed multiple hosts and video topics simultaneously, delivering high-quality scripts during fast-paced production schedules.
Fire Support NCO
Army National Guard
01.2010 - 01.2018
- Led and trained a fire support team, ensuring effective indirect fire and close air support missions in support of mechanized infantry.
- Served as primary advisor to commanders on fire support mission planning and targeting.
- Coordinated artillery, mortar, naval gunfire, and close air support using digital and voice fire control systems.
- Planned and executed training events to improve team proficiency, safety, and mission effectiveness.
- Produced and briefed fire support plans, reports, and after-action reviews to senior leaders.
- Enforced standards, discipline, and safety while mentoring junior soldiers for professional development.
- Certified in Precision Strike Suite for Special Operations Forces; trained to eliminate high-value targets in sensitive environments with high collateral damage concerns.
Copywriter
Turn5, Inc.
10.2016 - 05.2017
- Partnered with automotive performance brands and names like Ford Racing, Borla, Chip Foose, and Vaughn Gittin Jr., to write creative product content, and product descriptions.
- Developed company-wide copywriting SOP, optimized for SEO for three eCommerce brands: Americantrucks.com, Americanmuscle.com, and Extremeterrain.com.
- Improved product descriptions to increase time on page, keyword rankings, and brand presence in search results. Grew organic search traffic to core product categories with highest margins, contributing to increased gross revenue.
- Strengthened connections between video content, long-form and supporting content, and product and category copy to promote greater authority signals and enhance ranking potential.
Web Content Writer
Hibu, Inc.
10.2014 - 10.2016
- Wrote web content for brick-and-mortar small and medium businesses using local SEO best practices to enhance online visibility.
- Collaborated with marketing and sales teams to enhance client web products with print and digital ads for greater visibility of products and services.
- Interviewed business leaders to understand their brands and develop unique selling points, ensuring client web products provided a compelling online presence that attracted and expanded core audiences.
- Partnered with President of Web Products to build a modernized client web product on Duda platform, improving sales team's conversion rates in digital marketing, and making copywriting workflow more efficient for web content teams.
- Tested and helped revise web design upon release, refining the processes upon which hibu clients' websites were built and written.
- Edited and proofread junior writers' content to maintain high standards of quality and consistency across client sites.
- Implemented SEO content strategies that improved client local and web rankings, user engagement, and increased website traffic.
Senior Client Services Consultant
Hibu, Inc.
01.2014 - 10.2014
- Supported field sales representatives and facilitated contract agreements and product delivery.
- Aided sales staff with troubleshooting and resolving faulty contract entries, customer account and CRM discrepancies, fulfilling advertising package orders, investigating accounting and billing practices.
- Worked cross-functionally to amend print and digital advertisements during final proof and before release/publication.
Store Manager
GameStop
07.2008 - 07.2013
- Led two teams as a Store Manager at separate retail locations. Est. annual revenues of $1.1m and $1.4m.
- Responsible for all aspects of store operations: Inventory management, corporate compliance, promotions and marketing initiatives, product overhead, customer service, compliance, team building, hiring and training, and sales.
Education
B.S., Business Administration - Business Administration
Southern New Hampshire University
Hooksett, NH12.2016
B.S., Business Administration - Marketing
Kutztown University of Pennsylvania
Kutztown, PA10.2014
Skills
- SEO Strategy & Execution: Keyword research, rank tracking, technical and on-page optimization
- Technical SEO: Site audits, structured content SOPs, Search Console & Analytics, site health monitoring
- Content Creation: Creative writing, product and category descriptions, email campaigns, ad copy, product reviews, technical and instructional guides
- Video & Photo: Plan, film, host, edit, and publish video and photo to support content, products, campaigns, merchandising, and social media
- Link Building: Plan, manage, and execute outreach campaigns and guest post acquisition
- Merchandising & Product Strategy: Onboarding, categorization and placement, eCommerce site structure, navigation, filters, titles, specifications, copy structure, product photos, pricing, and UX
- Buying & Vendors: Research new products, negotiate pricing, build and manage vendor relationships, inventory management, purchase orders and lead times, buyer accounting, payments, and invoices
- Tools: Ahrefs, Semrush, Moz, Screaming Frog, Google Gemini, ChatGPT, Klaviyo, Justuno, Google Analytics, Search Console, Google Ads, YT Analytics, Shopify, BigCommerce, Wordpress, Duda, Finale, Billcom, DaVinci Resolve, Photoshop
Timeline
Freelance Writer & Editor
AllOutdoor.com
12.2022 - 08.2024
SEO & Marketing Manager, Buyer
Uncommon Gear, LLC
05.2019 - 01.2026
Junior Video Host & Script Writer
Turn5, Inc.
03.2018 - 05.2019
Script Editor
Turn5, Inc.
05.2017 - 03.2018
Copywriter
Turn5, Inc.
10.2016 - 05.2017
Web Content Writer
Hibu, Inc.
10.2014 - 10.2016
Senior Client Services Consultant
Hibu, Inc.
01.2014 - 10.2014
Fire Support NCO
Army National Guard
01.2010 - 01.2018
Store Manager
GameStop
07.2008 - 07.2013
B.S., Business Administration - Business Administration
Southern New Hampshire University
B.S., Business Administration - Marketing
Kutztown University of Pennsylvania