Travis PRIDDY
Palm Harbor,FL
Summary
Business leader with extensive experience at Philip Morris International, specializing in sales strategy and brand development. Proven expertise in regulatory compliance and team leadership, resulting in significant market penetration and innovation. Achieved remarkable growth and established strong industry partnerships through effective portfolio optimization and brand visibility enhancement.
Overview
24
24
years of professional experience
Work History
VP Business Development & National Sales Director
HORTICULTURE CO.
Tampa Bay Area, United States
03.2024 - Current
- Spearheaded national sales and distribution strategy for Iverson and Tempter's hemp THC beverage lines.
- Facilitated training programs to enhance employee skills and performance.
- Drove innovation for upcoming launches, including Iverson THC Infused Craft Soda and Viola THC Prebiotic Soda.
- Secured national Circle K deal, significantly expanding retail footprint.
- Implemented routing software, enhancing in-house sales force efficiency.
- Represented company at trade events and conferences, establishing brand presence.
Owner/CEO
369 HEMP INC.
Mocksville, United States
02.2019 - 04.2023
- Founded and scaled a cutting-edge hemp preroll manufacturing facility with over $1 million in personal investment.
- Engineered manufacturing processes by purchasing and modifying traditional tobacco cigarette-making machinery for premium hemp preroll production.
- Developed branding, packaging, and distribution strategies to enhance market presence..
- Achieved exit by selling the operating company to public company Indoor Harvest, Inc.
CEO/Founder
GREENROCK BOTANICALS, INC. / DREAMCATCHER LABS INC.
Oakland, United States
08.2016 - 12.2018
- Developed and managed operations for California State Compliant medical cannabis business (GreenRock Botanicals) and its private label contract manufacturing subsidiary (DreamCatcher Labs) post-acquisition.
- Recruited, trained, mentored, and managed employees at all levels within the organization.
- Oversaw manufacturing, design, marketing, and sales of proprietary products, establishing distribution throughout California dispensary locations.
- Developed strategic partnerships with key industry stakeholders to enhance brand visibility and market reach.
- Implemented compliance protocols ensuring adherence to state regulations and quality standards.
- Led cross-functional teams to drive product innovation and optimize supply chain efficiency.
CEO/Founder
ROCK VAPOR TECHNOLOGIES, INC.
San Clemente, United States
03.2014 - 08.2016
- Raised $1 million via private placement memorandum to fund operations and product development.
- Developed and launched nicotine vapor products and brands, building the foundational distribution and sales teams. Applied high-speed automated manufacturing technology to the emerging medical cannabis vapor market.
- Achieved a highly favorable acquisition for stakeholders by selling assets and the operating company to CannaRoyalty (Oct 2016).
Sales and Marketing Manager
PHILIP MORRIS INTERNATIONAL (PMI), INC.
Willemstad, Curacao
01.2009 - 01.2013
- Oversaw sales and marketing for 20+ Caribbean Markets, managing activities across 20+ distributors and a team of 10-15 employees. Boosted company income by 8% over a four-year period, significantly outperforming a declining industry trend.
- Received the prestigious Market Manager of the Year Award in 2011 and 2012.
Sales Supervisor
PHILIP MORRIS INTERNATIONAL (PMI), INC.
Santo Domingo, DR
01.2007 - 01.2008
- Managed distribution and Trade Marketing Programs for 24 Caribbean markets.
- Increased sales by 200% versus the previous year by strategically identifying over 3,000 new points of sale in Trinidad.
Marketing & Trade Marketing Executive
PHILIP MORRIS INTERNATIONAL (PMI), INC.
Nassau
01.2005 - 01.2007
- Selected for International Assignment; successfully launched a new brand and achieved 100% distribution in the territory.
- Achieved 90% penetration of retail outlets in Bermuda through effective trade-show marketing and compliant retail display placements Caribbean-wide.
Territory Sales Manager
PHILIP MORRIS USA, INC.
Oxford, United States
01.2002 - 01.2005
- Developed territory sales strategies to enhance brand visibility and market share.
Education
Bachelor of Arts -
University of North Carolina
Chapel Hill, NCSkills
- Sales strategy and market penetration
- Brand development and innovation
- Regulatory compliance
- Business analysis
- Team leadership
- Portfolio optimization
Timeline
VP Business Development & National Sales Director
HORTICULTURE CO.
03.2024 - Current
Owner/CEO
369 HEMP INC.
02.2019 - 04.2023
CEO/Founder
GREENROCK BOTANICALS, INC. / DREAMCATCHER LABS INC.
08.2016 - 12.2018
CEO/Founder
ROCK VAPOR TECHNOLOGIES, INC.
03.2014 - 08.2016
Sales and Marketing Manager
PHILIP MORRIS INTERNATIONAL (PMI), INC.
01.2009 - 01.2013
Sales Supervisor
PHILIP MORRIS INTERNATIONAL (PMI), INC.
01.2007 - 01.2008
Marketing & Trade Marketing Executive
PHILIP MORRIS INTERNATIONAL (PMI), INC.
01.2005 - 01.2007
Territory Sales Manager
PHILIP MORRIS USA, INC.
01.2002 - 01.2005
Bachelor of Arts -
University of North Carolina