Travis Reiter
New York,NY
Summary
Innovative content marketer with a passion for driving online success and a comprehensive understanding of the ever-evolving digital landscape. Dedicated to crafting creative online campaigns, growing brands through organic and paid search tactics, and utilizing data-driven insights to engage audiences, enhance visibility, and achieve results.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Senior Marketing Associate
CapinCrouse LLP
02.2022 - Current
- Boosted brand awareness by developing and implementing innovative content marketing campaigns aligned with team's established key performance indicators.
- Increased lead generation through targeted content creation and social media campaigns that utilized thought leadership articles, evergreen content, and organization event promotions.
- Optimized website performance using keyword research and backlink outreach to enhance domain authority and improve organic search engine rankings.
- Improved email list open rates by over 4% by creating compelling subject lines and engaging content aligned with campaign goals.
Media Coordinator
Health Information & Management Systems Society
06.2021 - 02.2022
- Established strong client relationships through logistical planning process and frequent, concise communication, which translated into 28 fulfilled sponsorship agreements equaling $2,250,000 in revenue.
- Contributed to company growth by identifying emerging media opportunities and expanding into industry-aligned channels.
- Improved video content lifecycle by repurposing recorded broadcasts as shorts, snippets, and long-form series on social media platforms.
- Monitored campaign performance, analyzed data, and provided actionable insights to make pivots on running campaigns and determine ideas for future strategies.
Education
Bachelor of Science - Marketing, Graphic Design, And Media Studies
University of Wisconsin, La Crosse
La Crosse, WI05.2021
Skills
- Content Marketing
- Marketing Campaign Development
- SEO Optimization
- Partnership Development
- Adobe Creative Cloud
- Microsoft Office
- WordPress
- HubSpot
- Final Cut Pro
- MailChimp
- Asana
- Semrush
Certification
- The Fundamentals of Digital Marketing – Google Digital Garage
- Content Marketing – HubSpot Academy
- SEO – HubSpot Academy
- SEO Fundamentals – LinkedIn Learning
Timeline
Senior Marketing Associate
CapinCrouse LLP
02.2022 - Current
Media Coordinator
Health Information & Management Systems Society
06.2021 - 02.2022
Bachelor of Science - Marketing, Graphic Design, And Media Studies
University of Wisconsin, La Crosse
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