Travis Sheehan
Cherry Hill
Summary
Sports business development leader with 9+ years driving multi-million-dollar sponsorship and partnership revenue across collegiate and professional properties. Proven closer skilled in partnership strategy, fan engagement, and data-driven brand activation. Builds long-term, high-value relationships with Fortune 500 brands and athletic organizations while consistently exceeding sales and renewal goals.
Overview
10
10
years of professional experience
Work History
Director, Business Development
Playfly Sports
05.2024 - Current
- Lead strategic initiatives to identify and secure new business opportunities, driving an increase in annual revenue through targeted sponsorship sales
- Manage and grow relationships with C-level executives, local businesses, and national brands, ensuring long-term partnerships and repeat business
- Develop and execute tailored sponsorship packages, aligning client objectives with customized marketing solutions to achieve partners’ goals
- Collaborate with various internal partners to ensure successful execution of sponsorship deliverables and enhance brand experience for sponsors
Manager, Key Partnerships
JMI Sports
06.2021 - 05.2024
- Prospected, cultivated, sold, and serviced corporate sponsorships
- Fulfillment of advertising, radio, television, print and digital assets
- Management of inventory, recordkeeping, activation plan timelines, and fulfilling assets for each contracted agreement
- Coordinated game day activities, hospitality events, and interact with sponsors
- Collaborated with PSP team, Penn Athletic Dept. and the University
- Managed all sponsorship presentations & agreements in CRM software
- Prepared year-end sponsor reports for all clients
- Penn Sports Properties liaison to JMIS corporate office for accounting needs
Group Events Account Executive
Comcast Spectacor
10.2017 - 06.2021
- Responsible for generating group ticket and premium seating package sales for Wells Fargo Center sporting events
- Solicitation of new business through cold calling, networking, and appointments
- Managed and maintained good-working relationships with existing accounts
- Grew qualified leads and handle incoming sales calls from prospective clients
- Created and developed new sales and marketing concepts to generate new revenue
Account Executive
IMG LEARFIELD Ticket Solutions
03.2016 - 10.2017
- Sold Football and Men's and Women’s Basketball season tickets, corporate packages, partial plans, group tickets, and other ticket products
- Called current and past customers and cold called new sales leads to generate sales
- Contacted area businesses and individuals via phone, in-person appointments, and networking events to sell season tickets, partial plans, and group ticket packages
- Built relationships to provide repeat business and excellent customer service
- Acted proactively to create opportunities for new business with existing customers
Education
Bachelor of Science - Sport Management
Drexel University
Philadelphia, PA06.2015
Skills
- Salesforce CRM
- KORE CRM software
- Adobe Photoshop
- Business development
- Strategic planning
- Client relationship management
- Revenue generation
- Sponsorship sales
- Proposal development
- Contract negotiation
- Contract fulfillment
- Brand alignment
- Brand activation
- Account management
- Marketing strategy
Timeline
Director, Business Development
Playfly Sports
05.2024 - Current
Manager, Key Partnerships
JMI Sports
06.2021 - 05.2024
Group Events Account Executive
Comcast Spectacor
10.2017 - 06.2021
Account Executive
IMG LEARFIELD Ticket Solutions
03.2016 - 10.2017
Bachelor of Science - Sport Management
Drexel University