Travis Stephens
Edmond
Summary
Dynamic sales and marketing leader with 10+ years of experience leading revenue growth, building high-performance teams, and delivering measurable results. Proven record of personally driving sales since 2013, scaling brands, and executing strategies that generate sustained growth. Adept at combining leadership, creativity, and data-driven decision-making to exceed goals in competitive markets.
Overview
12
12
years of professional experience
Work History
Founder
Lightt Media
Edmond
01.2017 - Current
- Personally led all sales and client acquisition since founding, driving consistent year-over-year revenue growth.
- Designed and executed marketing strategies, boosting client traffic by 30% in six months.
- Directed brand development projects to enhance online engagement and retention.
- Built and managed a cross-functional creative and technical team.
- Advised startups and established companies on growth strategies and revenue optimization.
- Established brand vision and strategic direction for creative media projects.
- Oversaw financial planning and budget allocation for various media campaigns.
- Recruited, hired and trained staff members to ensure that operational goals were met.
- Managed day-to-day activities across multiple departments within the organization.
- Responded promptly to customer inquiries or complaints regarding products or services.
- Negotiated contracts with vendors and suppliers for optimal pricing structure.
- Built relationships with key stakeholders in industry associations to promote brand visibility.
- Engaged customers to understand needs and recommend suitable products.
- Processed sales transactions accurately and efficiently using point-of-sale systems.
- Collaborated with team members to enhance overall customer experience.
Chief Marketing Officer
John Daly Heart of a Lion Foundation
Remote
06.2021 - 11.2023
- Established and led marketing initiatives, overseeing campaigns, events, and donor outreach.
- Increased awareness and funding through digital strategy and targeted communications.
- Developed online giving platform, expanding donor engagement and fundraising efficiency.
- Developed comprehensive marketing strategies to enhance brand visibility and engagement.
- Oversaw digital marketing campaigns across social media platforms and email channels.
- Managed relationships with external vendors and partners for promotional collaborations.
- Conducted market research to identify trends and inform strategic decision-making.
- Led fundraising initiatives through targeted outreach and community engagement efforts.
- Created content for newsletters, press releases, and promotional materials to share mission.
- Trained and mentored marketing team members on best practices and campaign execution.
- Evaluated marketing performance metrics to refine strategies and improve effectiveness.
Co-Founder
Truck It OKC
Oklahoma City
01.2017 - 01.2019
- Created innovative real-time food truck platform for locations and menus.
- Scaled the business and executed profitable exit.
- Developed strategic business plans to enhance service offerings and market reach.
- Managed daily operations to ensure efficient food truck coordination and logistics.
- Oversaw vendor relationships to maintain quality supplies for food truck services.
- Implemented marketing strategies to increase brand visibility and customer engagement.
Director
Acosta Strong Fine Art
Oklahoma City
01.2014 - 01.2019
- Led business development and marketing efforts, increasing sales and brand recognition.
- Curated high-value collections and cultivated relationships with collectors and patrons.
- Maintained product knowledge to effectively answer customer inquiries.
- Processed sales transactions accurately and efficiently using point-of-sale systems.
- Organized merchandise displays to attract customer attention and drive sales.
- Developed key customer relationships to increase sales.
- Educated customers about products and services offered by the company.
Development
Public Strategies
Oklahoma City
05.2013 - 01.2017
- Contributed to marketing and strategic planning for multiple clients, improving communication and branding.
- Supported targeted campaigns and media outreach initiatives.
Education
Bachelor of Fine Arts - Graphic Design
University of Central Oklahoma
Edmond, OK05-2012
Skills
- Sales & Business Development
- Sales strategy
- Team leadership
- Staff training
- Problem solving
- Project management
- Leadership & Team Building
- Digital Marketing & Brand Strategy
- SEO & Reputation Management
- Paid Media (Google Ads, Meta, LinkedIn)
- Website & UX Design
- Social Media Management
- Fundraising & Donor Engagement
Websites
Selected Achievements
- Raised $130K+ for cancer research as Leukemia & Lymphoma Society Man of the Year.
- Increased client traffic by 30% in six months through multi-channel campaigns.
- Generated 40% YoY lead growth via targeted advertising strategies.
- Successfully launched and sold Truck It OKC, a real-time food truck platform.
- Directed high-profile campaigns with industry leaders, including Ali Mostoufi, creator of me.com.
Timeline
Chief Marketing Officer
John Daly Heart of a Lion Foundation
06.2021 - 11.2023
Founder
Lightt Media
01.2017 - Current
Co-Founder
Truck It OKC
01.2017 - 01.2019
Director
Acosta Strong Fine Art
01.2014 - 01.2019
Development
Public Strategies
05.2013 - 01.2017
Bachelor of Fine Arts - Graphic Design
University of Central Oklahoma
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